How to Write Copy that Keeps Readers Riveted on You and What You Do

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Copywriting and Marketing Categories article marketing and copywriting tips Branding Tips Blogging Tips Email Newsletter Tips grammar advice persuasive copywriting tips sales letter copywriting tips search engine copywriting tips technical aspects of copywriting the copywriting client web copywriting and marketing tips One Dollar Consulting Special Send $1 via PayPal, then email your most pressing questions about marketing to dina@wordfeeder.com today. for corporate clients copywriting for coaches copywriting for web designers Landscaping Marketing real estate copywriting copywriting for the specialty food industry technology marketing & copywriting	How to Write Copy that Keeps Readers Riveted on You and What You Do by Dina Giolitto Do you ever get emails that say things like, "I'm about to tell you how to get more clients and sales!"? What's your impression of a message like this? Does it make you want to click? Or are you immediately bored out of your head and hurrying away to the next thing? Many marketers make the grave mistake of not being edgy enough with their message. Sure, we ALL want more customers and sales. But who hasn't been promised this, only to be let down time and time again? I don't know about you, but a message like "Get more clients and sales" tends to fall on deaf ears when it enters my corner. Even if the article really did contain some pretty nifty tricks, it's not likely that the headline would even make a dent. And if the headline doesn't do its job, who's reading your awesome copy? Nobody, that's who. Notice the headline of THIS article: "How to Write Copy that Keeps Readers Riveted on You and What You Do." No, it doesn't mention customers or sales (which, again, is what we all want), but it's UNDERSTOOD that if people are riveted, they're more likely to buy things from you. (In other words: this wording gives you the benefit of the doubt. I figured you'd understand what I meant. I'm not going to INSULT your intelligence and spell it out for you with a big, red, Sharpie marker). Let's talk about words that create "energy" in your writing. These are strong words, typically verbs, that bring a sense of movement which compels your readers to take action. The word "riveted" works well in the above headline. Why? Because it's an impactful word that grabs attention. Other hard-hitting words that mean the same thing might be... enthralled enchanted fascinated glued mesmerized Do you see how the simple decision to choose a word that packs a little more oomph makes all the difference in your headline's effectiveness? Next time you're looking to beef up your headlines, grab your thesaurus or go to http://thesaurus.com and look for words that snap, crackle and pop off the page. High-energy words are so much better than just "benefits" (like the aforementioned clients and sales) because they get people moving and shaking! Another way to keep readers riveted: be specific with examples in your copy. As you're reading that "typical" article on how to attract more clients and sales... how many times have you come across advice like, "Write a powerful headline" -- but then the author never explains how! The "how" in this case would be the use of those strong, emotion-filled words we talked about earlier. Next time you're writing an article, make a concerted effort to go deeper with your copy - by using energizing words that paint a vivid picture in the reader's mind. Convey your intended meaning by providing examples that take the copy to another dimension. Copyright 2008 Dina Giolitto, Wordfeeder.com Copywriting and Marketing . All rights reserved. Want more? Sign up for Word Food, our Copywriting and Marketing Newsletter . Go to the page where we list all copywriting and marketing articles Want more? 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