Copywriting and Marketing for the Web:
5 Ways to Get the Word Out About Your Web Business
As a new website owner, you may feel a bit
breathless after the launch. You just got a brand new website,
you paid a good chunk of money to do it... now you just want
to sit back, breathe a sigh of relief, and let the surfers
swarm in. And yet, there will come a day when you click that
WEB STATS page, and wonder why only 35 people trickled in
this month when you could have had 3,500.
What's the secret to getting page views?
The secret is... there is no secret. Following is a list of
key methods to get the word out about your new web business.
What You MUST Do After Launching Your Online
Business
1. Sign up for a reputable email management
service. The reasons for doing it this way (and not out of
your email inbox) are thousandfold - but here are three to
start. One, you will avoid having your IP accidentally reported
as a spammer. Two, you can set up your email autoreplies in
advance to streamline any email drip
campaigns you're running. Three, ezine readers frequently
become clients or product buyers down the road.
I recommend KickStartCart.com.
Yes, it's a little more expensive, but if you plan to sell
information products one day, you'll need it. KickStartCart
lets you put your order sales on autopilot using a secure
system that takes credit cards. That's one saved headache
for you (trust me - I learned the hard way).
2. Write a press
release announcing your launch. Submit it to the umpteen
million websites that run press releases all over the web
via RSS feed. You'll need to make your press release newsworthy;
for example, how does the launch of your online business coincide
with the current market situation? Cover the WHO, WHAT, WHEN,
WHERE, HOW, WHY in your press
release and keep it to one page. Don't forget your website
link and contact information.
I recommend submitting to PRWeb.com
and PRLeap.com,
among others. For the full list, send me an email.
3. Have an ezine template designed in HTML.
Add ezine signup boxes to every page of your site. Uh-oh,
that takes work doesn't it. Relax, there are tons of service
providers like myself who can professionally-design your ezine
template and then set you up with monthly newsletter maintenance
at a reasonable fee. One beautiful fact of ezines: customer
quote requests and spontaneous product orders tend to fly
in just after every new ezine release. What other reason do
you need?
4. Write and publish articles
on the web. In the resource box, include a link back to your
site. This is a highly effective, no-cost web marketing tactic
that drives targeted traffic to your site (very similar to
mass-submitting press releases on the web, but your links
last longer out in global circulation). Visit http://article-power.com
for a reasonably-priced article marketing resource that will
blow your submissions through the roof.
I recommend submitting your articles to
EzineArticles.com
to start, then doing a little research to find out which top-quality,
niche-relevant websites might accept content submissions from
you. The more articles you keep in circulation, the more exposure
for your website link.
5. Join online business networks. Just like
local brick-and-mortar outfits, global enterprise offers the
opportunity to connect with fellow professionals who can use
and refer your services and products to their friends. But
the key of course, is regular participation.
I recommend joining the Ryze
Business Network. For just 10 dollars a month you can
have your own, HTML-designed web page that advertises your
website to countless others in the market for what you sell.
This may seem like an overwhelming list
of tasks to tackle, but the truth is that you *must* employ
each and every one of these strategies if you want to become
well-recognized in your category. The good news: help is all
around you. Select just one of these five steps to start with,
then visit me at http://wordfeeder.com
and together we'll take the necessary actions needed to get
your name out there and snare you some paying customers.
Copyright 2005 Dina Giolitto, Wordfeeder.com
Copywriting and Marketing. All rights reserved.
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