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Copywriting and Marketing for the Web: 5 Ways to Get the Word Out About Your Web Business
As a new website owner, you may feel a bit breathless after the launch. You just got a brand new website, you paid a good chunk of money to do it... now you just want to sit back, breathe a sigh of relief, and let the surfers swarm in. And yet, there will come a day when you click that WEB STATS page, and wonder why only 35 people trickled in this month when you could have had 3,500.
What's the secret to getting page views? The secret is... there is no secret. Following is a list of key methods to get the word out about your new web business.
What You MUST Do After Launching Your Online Business
1. Sign up for a reputable email management service. The reasons for doing it this way (and not out of your email inbox) are thousandfold - but here are three to start. One, you will avoid having your IP accidentally reported as a spammer. Two, you can set up your email autoreplies in advance to streamline any email drip campaigns you're running. Three, ezine readers frequently become clients or product buyers down the road.
I recommend KickStartCart.com . Yes, it's a little more expensive, but if you plan to sell information products one day, you'll need it. KickStartCart lets you put your order sales on autopilot using a secure system that takes credit cards. That's one saved headache for you (trust me - I learned the hard way).
2. Write a press release announcing your launch. Submit it to the umpteen million websites that run press releases all over the web via RSS feed. You'll need to make your press release newsworthy; for example, how does the launch of your online business coincide with the current market situation? Cover the WHO, WHAT, WHEN, WHERE, HOW, WHY in your press release and keep it to one page. Don't forget your website link and contact information.
I recommend submitting to PRWeb.com and PRLeap.com , among others. For the full list, send me an email.
3. Have an ezine template designed in HTML. Add ezine signup boxes to every page of your site. Uh-oh, that takes work doesn't it. Relax, there are tons of service providers like myself who can professionally-design your ezine template and then set you up with monthly newsletter maintenance at a reasonable fee. One beautiful fact of ezines: customer quote requests and spontaneous product orders tend to fly in just after every new ezine release. What other reason do you need?
4. Write and publish articles on the web. In the resource box, include a link back to your site. This is a highly effective, no-cost web marketing tactic that drives targeted traffic to your site (very similar to mass-submitting press releases on the web, but your links last longer out in global circulation). Visit http://article-power.com for a reasonably-priced article marketing resource that will blow your submissions through the roof.
I recommend submitting your articles to EzineArticles.com to start, then doing a little research to find out which top-quality, niche-relevant websites might accept content submissions from you. The more articles you keep in circulation, the more exposure for your website link.
5. Join online business networks. Just like local brick-and-mortar outfits, global enterprise offers the opportunity to connect with fellow professionals who can use and refer your services and products to their friends. But the key of course, is regular participation.
I recommend joining the Ryze Business Network . For just 10 dollars a month you can have your own, HTML-designed web page that advertises your website to countless others in the market for what you sell.
This may seem like an overwhelming list of tasks to tackle, but the truth is that you *must* employ each and every one of these strategies if you want to become well-recognized in your category. The good news: help is all around you. Select just one of these five steps to start with, then visit me at http://wordfeeder.com and together we'll take the necessary actions needed to get your name out there and snare you some paying customers.
Copyright 2005 Dina Giolitto, Wordfeeder.com Copywriting and Marketing . All rights reserved.
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Copywriting, Marketing and Small Business Resources
Email Marketing, Newsletter Management: We recommend and use Aweber.com
Email Marketing and Shopping Cart in One: We recommend Kickstart Cart
Low-Cost Shopping Cart Integrated with PayPal: We recommend and use E-Junkie.com
Domain Names, Website Hosting and Tech Support for Your Online Business: We recommend and use Network Solutions
Website Hosting: we recommend and use: BlueHost
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