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word food: the copywriting and marketing newsletter from wordfeeder.com

technology marketingTechnology Marketing and Copywriting

If there's one industry that can use a copywriter backing them on their website projects and internet marketing endeavors, it's technology.

Marketing to the masses about tech-related subjects has always been a challenge. And even now, in this age of grandmas sending instant messages, there still exists a massive population of individuals for whom the terms "technology," "computers," "antivirus," and so forth inspire veritable shrieks of terror.

The fact is that most technology experts excel in areas of the brain where the average individual falls short. Basically, this results in somewhat of a language barrier. And so the copywriting expert who can serve as a translator finds his niche in the fastest-growing market on the planet.

The copywriting expert who works on technology marketing and websites has his work cut out for him. The mission being:

1. Turn "complicated" jargon into language that's easy for the average reader to understand and absorb.

2. Develop marketing materials with personality and edge in the industry.

3. Craft website content that will guide the reader through the learning, understanding, and purchasing process.

4. Strike a balance between friendly and professional, develop a relationship with your readers.

Email Dina@Wordfeeder.com to discuss your copywriting and marketing needs today.

http://Claricent.com (website copywriting)

The Human Side of Technology Conference (PDF)

http://zeteosolutions.com (website copywriting)

How to Keep Your Computer Free from Pests and Predators (PDF)

http://mulehill.com (web content)

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  • Number of Pages

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  • Anticipated Due Date

Please email to Dina@Wordfeeder.com with the subjectline "Copywriting Quote".

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Copywriting, Marketing and Small Business Resources

Email Marketing, Newsletter Management: We recommend and use Aweber.com

Email Marketing and Shopping Cart in One: We recommend Kickstart Cart

Low-Cost Shopping Cart Integrated with PayPal: We recommend and use E-Junkie.com

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