Send $1 via PayPal, then email your most pressing questions about marketing to dina@wordfeeder.com today.
How to Create a Press Kit that Attracts Positive Media Attention
Do you promote your business via press releases that you submit on the web and/or to newspapers? Then you should ideally have a company press kit. A press kit is, in essence, a media-ready promotional package. Your press kit should be as professional-sounding as possible, and accessible via PDF download format from the PRESS or MEDIA page of your website.
The purpose of a company press kit:
1. Provide basic information about your company such as key contact names and address details.
2. Communicate the company mission and philosophy.
3. Describe the key market you're targeting.
4. Detail the biographies of company principles.
5. Share company news.
6. Include high resolution photos of key people, logos and products.
Having a press kit on your site makes it easier for members of the media who spot your name out there to grab what they need quickly. For example, let's say someone comes by and decides to run your story. If for some reason they can't locate the short version of your company bio or your photo, they should be able to access these in your company press release with no problem. Should they have a question, the press kit will tell them exactly who to contact for answers.
Preliminaries for Press Kit Development:
Plan to print your press kit on company letterhead. You will use the same format for both electronic and print versions of the kit.
Have your graphic design person pull together high resolution photos of the people, products and logos that you want to make accessible to the media.
SECTION 1: COMPANY FACT SHEET
Should any of the below not apply to your business, simply delete.
Company Name:
Address: (this should be a physical address, not a P.O. Box)
Key Contact:
Email:
Telephone Number:
Fax Number:
Internet URL:
Ticker Symbol:
DUNS Number:
Chief Executive Officer:
Chief Financial Officer:
Investor Relations:
Public Relations:
Industry:
Key Markets:
Number of Employees:
Company Description:
SECTION 2: COMPANY OVERVIEW
Step 1. Your Products and /or Services. Briefly describe the products and/or services your company provides as well as the primary benefit you offer the customer. This section should be no longer than two paragraphs.
Step 2. Company Mission and Focus. Describe the mission and philosophy behind the work you do. This should be about branding your business - communicating your reason for being. Include a couple of well-developed paragraphs at most.
Step 3. Target Audience. Describe your customers - who buys your products, and why? Identify any and all types of organizations who purchase from you, and their approximate sizes - companies, institutions, individual customers, fundraisers, nonprofits, etc.
Step 4. Clientele. List the biggest names that purchase or have purchased from you. If you're just starting out, you may choose to omit this section for lack of a substantial number of clients. You can always go back later and add this list as you grow.
Step 5. Market Focus. Describe your target audience including all applicable demographics and psychograpics. Demographics cover characteristics such as age group, gender, social class, average yearly income, religion, location, and any other relevant factors. Psychographics are the emotional reasons behind what your key customer buys from you - their habits, attitudes, needs and values. This section should be no longer than a page.
Step 6. Core Values. Describe the core values of your business as they pertain to the work you do. This is, in essence, a more developed version of the first section where you were asked to define the company mission and philosophy.
SECTION 3: MANAGEMENT
Step 1. Obtain the resumes of all key company officers to use as the basis for the management bios.
Step 2. Obtain detailed answers to the following questions:
Describe the last position you held as it pertains to your expertise in this industry. What company did you work for, what was your primary role there, how many years experience did you have, and so forth.
Describe your education as it pertains to this expertise - including all certifications you hold.
Include a few personal facts if you like - for example, where you currently reside, what types of activities you enjoy in your leisure time (optional).
Step 3. Create professional sounding biographies for each member of management.
SECTION 4: COMPANY NEWS
Paste in the text from all previous press releases in the exact format that they were published online or in the news media.
SECTION 5: CONTACT INFORMATION
Repeat the following so the media can easily access this information if needed:
Press contact name
Company Name
Address
Phone
Fax
Website
Once you've completed each section, print everything out and read aloud, checking for correct grammar and strong pacing. Edit as needed, then proofread again. Print on your company letterhead and be sure to include high resolution photos if you have them available.
If you need assistance pulling your company press kit together or would like help polishing the wording, please do not hesitate to contact Dina@Wordfeeder.com.
Copyright 2007 Dina Giolitto, Wordfeeder.com Copywriting and Marketing. All rights reserved.
Go to the page where we list all copywriting and marketing articles
Ever Dreamed of Earning Your Living Writing Copy for the Web?
Now's your chance to learn all there is to know about how to launch, organize and successfully run an online writing and editing business from the comfort of your home office. Get on the list for our upcoming guide, "The Nitty Gritty of How to Start a Writing or Editing Business on the Web." Learn more by clicking this link!
No time to read right now? Simply fill out the form below! We'll contact you as soon as the guide is ready for public consumption. Thanks.
Want more? Sign up for Word Food, our Copywriting and Marketing Newsletter.
get a copywriting or website marketing quote
Thanks for visiting Wordfeeder.com Copywriting and Marketing. If you're interested in a copywriting, web design or web marketing quote, please include project details such as:
-
Type of Project (web copy, sales letter, articles, etc.)
-
General Project Details (target audience, product, etc.)
-
Number of Pages
-
Links to Previous Ads
-
Links to Competitor Ads Whom You'd Like to Emulate (or not emulate!)
-
Anticipated Due Date
Please email to Dina@Wordfeeder.com with the subjectline "Copywriting Quote".
Need a referral for a web designer, virtual assistant or search engine optimization expert? Just say the word! We work with only the best service providers.
Thanks!
More Copywriting Articles
Recently Added Articles:
How to Plan Out Your Postcard Campaign for the Highest Conversion Rate
How to Charge for Copywriting, Writing or Editing Services
How to Plan Out and Delegate Your Bulk Article Writing Project
How to Write a Good Web Article in 5 Simple Steps
How to Get Bulk Articles for Your Niche Based Website
Bulk Article Writing or Content Writing Service
How to Get a Basic Business Website
Home Page or About Page: Which One Are You Writing?
Economy of Words vs. Clunky Writing
How to Crank Out Copywriting and Web Marketing Jobs in Record Time
Do You Utilize the Sidebars of Your Website?
How Do You Market Coaching Services During a Sluggish Economy?
The Trick to Getting Your Newsletter Read and Bringing in New Business Each Month
2009 and Prior - Listed in Alphabetical Order:
10 Simple Ways to Punch Up Your Copy, Redirect Your Website Traffic and Dramatically Increase Sales
11 Reasons Not to Hire a Freelance Copywriter (and Why They're All Poor Excuses)
11 Ways to Caffeinate Your Copy: Give it More Juice, Get More SALES
13 Ways a Copywriter Will Kick-start Your Marketing
5 Critical Aspects of Website Design that Can Lessen the Impact of Your Copywriting
5 Ways Web Copy is Different From Print
7 Quark Express Tricks Every Copywriter Should Know About
7 Points of Contact in Your Marketing Copy
9 Things a Copywriter Can Do to Successfully Capture the Brand
Accelerate Your Freelance Copywriting Career
Analogy Marketing: How to Think Like the Web's Top Paid Professionals
Are Your Keywords Making You Sound Less Intelligent?
Articles and Branding: 5 Steps to Success
Article Marketing Online: The Real Reason Why Shorter is Better for Your Web Traffic
Article Marketing Submissions Sites
Article Marketing: the Better Offpage SEO Solution
Article Marketing: Work It On the Diagonal So You Can Go Vertical (from our ezine)
Article Writing: 5 Tips on How to Pull and Hold the Reader
Article Writing Dos and Don'ts
Article Writing Service from Wordfeeder: Get Noticed in Your Niche
Article Marketing: What is it and How Can I Use it to Grow My Business?
Articles: The Perfect Branding Tool
Bad Copy, Good Copy: A Show-By-Example Guide to Writing Stronger Web Content
Branding to Multiple Audiences: How to Retool Your Existing Content
Business Blogger: Are You Competing for Traffic... With Yourself?
Copywriters and Blog Marketing: What Can You Farm Out Today
Copywriting and Branding Exercise: Determining Your Company Mission and Values
Copywriting and Marketing: 5 Ways to Get the Word Out About Your Website
Copywriting and Marketing Resources
Copywriting: Drafting Rules for Professionals
Copywriting for Astrology, Tarot and the Mystic Audience
Copywriting: How to Become a True Authority on the Web
Copywriting: How to Write a Tagline for Your Company
Copywriting: How Different Should Your Brochure Be from Your Website Content?
Copywriting Tip: How to Keep All Eyes Riveted on Your Sales Letter
Copywriting to the Rescue: How to Connect Deeply With Your Readers to Get More Sales
Copywriting Tricks: Mastering the Voice
Copywriting: Why It's Better to Write the Homepage Last
Direct Mail Copywriting Tip: How to Tackle Your First Postcard Campaign
Does Your Sales Letter "Smoke" Your Product? How to Tell if You Need to Tone Down Your Sales Copy
Editing and Writing Tips that Will Have Your Book or E-book Flying off the Shelves
Email Newsletter Process: Critical First Steps
Email Newsletters: Your Most Pressing Questions Answered
Google and Your Article Marketing: Shifting the Focus Back to Ezines Again?
Headline Writing Styles: Have You Been Told the Rules?
How Does a Copywriter Blog for Someone Else?
How to Add "Awesome" to Your Testimonials
How to be Colloquial in Your Copywriting
How to Create an Aggressive Article Campaign That Gets Results Without Breaking the Bank
How to Create a Press Kit that Attracts Positive Media Attention
How to Create a Web Page That Gets Instant Targeted Traffic
How to Leverage Your Existing Content for the Most Exposure
How to Put Your Marketing on Autopilot And Get the Most Bang for Your Advertising Buck
How to Tell if Your Sales Letter is Too Long
How to Write a Web Article in Record Time
How to Write a Tagline for Your Company
How to Write Copy that Keeps Readers Riveted on You and What You Do
How to Write Headlines That Beg to be Read (from our ezine)
Keyword Copywriting: the Key to Your Success
Leverage the Power of Article Marketing
Marketing Your Business with Articles: What You Should Know
Monthly Article Marketing - the Ongoing Process
Mouth Watering Copywriting: How to Paint Pictures With Words
One from the Copywriter's Bag Of Tricks: Back Your Claims With Numerical Data
Pacing and Leading Your Copywriting Assignments
Pain, Pleasure, Persuasive Copy and Your Ego (from our ezine)
Power Writing 101: Tips and Tricks to Get You Taken Seriously!
Sales Letter Copywriting and Logistics: the Method Behind the Madness
Special Report: 10 Best Places to Showcase Your Web Articles (from our ezine)
Split Testing With Your Sales Letter (ezine issue)
Tagline Writing Tips and Tricks
The Formula for Writing a Sales Letter
The Long Sales Letter: Should You Use it In Your Advertising?
The Web Copy Facelift in Ten Simple Steps
Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale
Top 7 Tips for an Organically Grown Subscriber List
Web Copywriter or Virtual Assistant: Who Should You Hire?
What a Web Copywriter Can Do for Your Business that a Freelance Writer Can't
What is Copywriting and Why do You Need it for Your Business?
Why Your Info Product Isn't Selling and What You Can Do About It
Web Copywriting: How to Make Short Articles from Long Ones
What is Copywriting? The Basics of the Trade
What Makes Web Press Releases Different from Traditional Ones?
Why Your Info Product Isn't Selling and What You Can Do About It
Wordfeeder Ebook Editing Services
Wordfeeder Email Newsletter Service: Connect With Your Future Customers
Thank you for your donations to keep Wordfeeder going!
Copywriting, Marketing and Small Business Resources
Email Marketing, Newsletter Management: We recommend and use Aweber.com
Email Marketing and Shopping Cart in One: We recommend Kickstart Cart
Low-Cost Shopping Cart Integrated with PayPal: We recommend and use E-Junkie.com
Domain Names, Website Hosting and Tech Support for Your Online Business: We recommend and use Network Solutions
Website Hosting: we recommend and use: BlueHost
home about what is copywriting copywriting services copywriting projects web design web copywriting copy editing email newsletter management blog content article writing sales letter content direct mail copywriting branding campaigns postcard marketing ebook editing SEO critiques social media profiles resume writing press release writing copywriting for coaches copywriting for web designers copywriting for real estate food writing small business marketing corporate copywriting clients testimonials copywriting newsletter archive sign up for our newsletter do-it-yourself website building and marketing tools contact us blog
Copyright 2009-2013 Dina Giolitto and Wordfeeder Copywriting and Marketing. All rights reserved worldwide.