Leverage the Power of Article Marketing
by Dina Giolitto
Now that you know the secrets to writing
great articles,
it's time to power up the article writing ladder of success.
Web articles will definitely will help build your reputation
as an expert, but it takes time and patience. Following are
some ways to track your progress and get the most article
bang for your buck.
Work on mass article
distribution by genre. In your effort toward building
an expert reputation, you should be saturating your niche
market with articles. By doing this, you'll get more visibility
than the article dabbler who writes one or two articles and
then drops out of sight. Write a list of article topics you'd
like to cover, and then outline the guts of each article one
at a time. This way, you can better mentally prepare for the
onslaught of articles you plan on releasing to your faithful
internet audience of readers.
Hire a ghostwriter
to ensure that your articles are targeted and flawless. It's
worth paying a little extra for a quality presentation, and
by working with a professional
copywriter you'll be able to take the strain off yourself
so that you can concentrate on other, more critical aspects
of your business. Tell the writer what your long-term business
goals are and how you think articles can leverage your expertise
and pull in sales. She'll then go about strategizing your
"Guerilla
Article Marketing Campaign." Yes, it's incredibly
important to strategize!
Submit to multiple article distribution
sites. Although my article site of choice is Ezinearticles.com,
there are millions of websites out there who are hot for fresh
content and who can help you work your way into the minds
of the world's consumers. Sign up for membership accounts
with Goarticles.com, Ideamarketers.com, and Marketing-Seek.com.
Do some research into which websites in your specialized field
who might also be on the lookout for great articles. The more
visibility you get, the more hits to your website. The more
loyal fans of your writing, the more paying customers.
Use Google and Yahoo to gauge your steady
climb. One of the biggest article
marketing motivators is tracking your progress on the
search engines. If you're doing it right, including keywords
in your article titles and content, and offering valuable
information to your readers, that means folks are picking
up your stuff. A single article can potentially get picked
up 100 times or more. Think of how many places your website
link will be seen if you submit 100 articles! To see article
marketing in action, submit four or five articles to Ezinearticles.com
and then wait a month or two. Then do a Google search on the
topic of the articles you wrote, and do another search on
your name. Guess what comes up? All the websites where your
articles are featured. Holy hell! That is some cool stuff.
Work the article
marketing circuit. Make your presence known within the
article realms by actively participating in author networks.
My article marketing website of choice is Ezinearticles.com
because they capture this feeling of "Hey, we're one
big article-writing family!" Their site is the home for
tons of authors who are more than happy to swap information
and share their valuable insights with you. Participate in
the Article
Marketing Insights Blog, comment on other authors' articles;
in short, get out there and get noticed! By building side
relationships through your writing expertise, you're planting
the seeds for future projects with other smart marketers on
the web!
Okay then. Have you had just about enough
Article
Marketing for the day? I know I have! Stay tuned to Wordfeeder.com
for more copywriting and marketing ideas to help grow your
business.
Copyright 2005 Dina Giolitto, Wordfeeder.com
Copywriting and Marketing. All rights reserved.
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