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Keyword Copywriting: The Key to Your Success
Ready to jump on the keyword copywriting bandwagon? Whether you're a netpreneur marketing a product or a writer seeking freelance work, there is no doubt in my mind that you WILL generate targeted traffic to your website if you keep adding keyword-laden content.
Why use keywords? The point is to be "found." Internet users across the globe are searching for information. How are they searching? The same way you do; they type specific words into a search engine. If you don't incorporate these words into your web content, the other guy will... and then your reader is lost on someone else's copy. Help them find you... with keywords!
Never written a keyword article before? Have no fear. The process isn't much different from writing regular articles. Don't let lack of experience stop you from profiting through keyword-rich content. Just follow these easy keyword-writing guidelines, and get ready to key in some great article copy!
1. Learn the buzzwords.
Every industry has its own jargon. If you're well-versed in a particular subject, it's likely that you already know the buzzwords and you don't need to read up on it. If it's a relatively new topic for you, do some research. Read four or five different articles to get an idea of the lingo used and the most popular sub-categories of the industry. I'll give you an example. Let's say your article is going to be about... keyword articles. Some of your keywords might be: keyword, "keyword article", keyword-rich, "web content," "web article," RSS-feed, "keyword writing." How do I know this? Not because I did a keyword lookup. Because I read lots of articles! Reading is a great way to load up on catch-phrases and terminology. You can get your fill of keywords without even trying!
2. Write the article without paying attention to keywords.
Don't bother trying to plug keywords into an article the first time you write it. Just write it, period. Keep the flow going, craft your sentences without paying particular mind to word selection. It's likely that if you know what you're talking about, keywords will very naturally fall into place as you write. Those sneaky keywords... they tend to just slip right in without your even knowing it happened!
3. Select your keywords.
Once your first draft is written, you can concentrate on building a list of keywords to insert throughout your text. Sit down with a pen and paper (or a blank document if you prefer) and write down words that you frequently come across in the industry you're covering. Imagine if someone were doing a search on the web for your topic. What words and phrases might they key in to the search box? Don't forget search terms that contain two or more words. Such words work together and would be placed in quotes if someone were typing them into a search engine box. Suppose you were writing an article on email marketing. You would include terms like "drip list" and "email newsletter" to name just two.
4. Assess the popularity of your keywords.
Find out how many times internet users searched the web using specific keywords, with the Overture Keyword Selector Tool. The tool is free and available through this link: http://inventory.overture.com/d/searchinventory/suggestion/ . Just type in the word and hit return. The higher the rank number, the more popular the keyword, and the more likely you'll want to use it in your article.
5. Select keywords that are specific rather than general.
Let's say I'm writing an article about negotiating fees with a freelance copywriter. My goal should be to include popular words related to that particular topic, and not just the general category of copywriting. "Freelance copywriting rates" is a much better keyword phrase to use because that's probably something a user would actually type in when searching for such information. "Freelance copywriting," on the other hand, is more general and therefore might bring up thousands of higher-ranked sites than yours. Burying your article is no way to be found... so, keep it specific if you can!
6. Scan your existing text for keywords.
Your article draft is complete and your keywords have been selected. Now, just put them together. Scan the article copy for the first keyword. Did you find it? Great! If you know your stuff, you probably slipped the keyword into a few places without even realizing it.
7. "Find and Change."
Suppose in your article about copywriting, you included the word "writing" several times throughout the piece. That's no serious problem by any means, but "copywriting" is the term of choice among marketers and advertisers. Consequently, it should be one of your keywords. Locate where you've used the word "writing" or "writer", and replace with "copywriting" or "copywriter." Do this for each of your keywords and keyword phrases. You may have to reorder some of the sentences, but this shouldn't be a big deal.
8. Proofread your article.
Now that you've added keywords, the article is probably somewhat different from its original form. Do a thorough read-through for mistakes, correcting as needed. Check for spelling errors, grammatical inconsistencies and repeated words. Hey, did she say repeated words?? Yes, even in keyword articles, a good writer should try to vary his vocabulary. Your article should be keyword-rich, not dull and repetitive!
9. Write a keyword-rich headline.
Why did I wait until the end of this article to mention the headline? Because the best headlines usually come to the writer at the end of the writing and researching process. With all this talk of keywords, you should be primed to write hard-hitting headlines!
Keyword headlines waste no time. Get right to the point with a headline that uses your three or four most popular keywords at the beginning, not at the end. Allow me to critique an article from my own collection. The headline: How to Negotiate Rates with a Freelance Copywriting Expert. I confess, this headline could have been better. Why? "Negotiate rates" is not a keyword term that someone might type into a search engine. "Freelance Copywriting," however, is. The better version of this headline: "Freelance Copywriting: How to Negotiate Rates." If I had simply reordered the words, this headline would have been that much more powerful and achieved a higher web search ranking. Live and learn!
Feeling a little more comfortable about keyword copywriting? Great! Now get out there and start making money writing keyword-rich content for the world!
Copyright 2006 Dina Giolitto, Wordfeeder.com Copywriting and Marketing . All rights reserved.
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