Why Your Info Product Isn't Selling and What You Can Do About It

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Copywriting and Marketing Categories article marketing and copywriting tips Branding Tips Blogging Tips Email Newsletter Tips grammar advice persuasive copywriting tips sales letter copywriting tips search engine copywriting tips technical aspects of copywriting the copywriting client web copywriting and marketing tips One Dollar Consulting Special Send $1 via PayPal, then email your most pressing questions about marketing to dina@wordfeeder.com today. for corporate clients copywriting for coaches copywriting for web designers Landscaping Marketing real estate copywriting copywriting for the specialty food industry technology marketing & copywriting	Custom Search Why Your Info Product Isn't Selling and What You Can Do About It by Dina Giolitto Did you create an eye-catching sales page as the home for your info product sales pitch? Are you wondering why, after all that painstaking attention to detail, very few people seem willing to cough up the meager funds that mean getting this gem of yours into their hot little hands? While I may not know you and therefore can't make assumptions about your sales page, some the following is very possibly the reason for lack of interest and slumping sales: 1. Your sales page remains a part of the main navigation of your website. Why this can crush interest and drive customers away: it's too easy for readers to get distracted by all the links and sidebar messages/graphics that appear in your "everyday" website design. You were hoping they'd be hanging on to your every word, but instead they're growing dizzy and clicking away. Solution: Redesign your sales page in the design format used by copywriting masters like Michel Fortin, Dan Kennedy and the rest of the Big Guns online. This means you want a white text box against colored background. Logo at the top. Styled headlines in a color that stands out. (Many web marketers choose the standard Verdana Red 18 point, but I find this sooo monotonous. Why be like everybody else (and hurt people's eyes in the process?) Black body text that's easy on the eyes (Verdana, 10 point is a good choice, but come up with something original that fits YOUR graphic presentation). Add graphics to create a mood and guide the eye. Buttons that beckon, "Click me now!". Bullet points to bring out the benefits. And be sure the document opens in a NEW page (next to the one you were just reading) when visitors click. 2. Your sales copy is too self-serving. Lots of marketers use the unlimited space of those long sales letter templates to drone on endlessly about me, my company, my story and my accomplishments. While it's great to let new faces know who you are, share a personal victory if it relates back to your reader, a sales page that brags on endlessly will quickly lose interest. Solution: You really need to be reader-focused. Find out what makes your ideal customer tick. Touch those emotional hot buttons and make a great case for your product. If you find it challenging to get inside the mind of someone who isn't you, hire a well-respected copywriter and let them do the work on your behalf. 3. You're not finding new and creative ways to market this sales message. Think about big box stores and the tricks they use to sell the same old merchandise over and over - that same style of lawnmower, capri pants that never go out of style (why do we need 12 pairs that all look the same!?). Their product lineup doesn't change much from year to year (I know because I worked on retail catalogs for seven years). Each passing month. season or holiday gives you the opportunity to "dress up" your product pitch. So take it! The same old headline and copy, issue after issue in your newsletter, quickly becomes "old hat" to your subscribers. Think out of the box and drive new clicks to your sales letter no matter what the occasion. Passing time is another reason, another season, for selling! Do this in your blog, your Facebook profile, the homepage of your website, your postcard mailings, your guest articles in other people's marketing vehicles... anywhere you show off your brand. 4. It's time to take another shot at the creative. If you're a afraid to ruin a good thing, then try a split test of your sales letter. Write an alternative version that's been retooled to a different target audience. You might even want to play around with the image branding and graphics to give a look and feel that resonates with this new reader. Then do another one that fits a third demographic! Who knows... depending on what you sell, maybe you can talk to school teachers in one version, athletic coaches with another, parents in a third... and maybe even kids, each in their own tidy and tightly-presented package of information. Define each niche and then practice "talking to" each one in their own language! Need extra copywriting and creative support with your sales letter? Talk to dina@wordfeeder.com. Go to the page where we list all copywriting and marketing articles Ever Dreamed of Earning Your Living Writing Copy for the Web? Now's your chance to learn all there is to know about how to launch, organize and successfully run an online writing and editing business from the comfort of your home office. Get on the list for our upcoming guide, "The Nitty Gritty of How to Start a Writing or Editing Business on the Web." Learn more by clicking this link! No time to read right now? Simply fill out the form below! We'll contact you as soon as the guide is ready for public consumption. Thanks. Custom Search Want more? Sign up for Word Food, our Copywriting and Marketing Newsletter. get a copywriting or website marketing quote Thanks for visiting Wordfeeder.com Copywriting and Marketing. If you're interested in a copywriting, web design or web marketing quote, please include project details such as: Type of Project (web copy, sales letter, articles, etc.) General Project Details (target audience, product, etc.) Number of Pages Links to Previous Ads Links to Competitor Ads Whom You'd Like to Emulate (or not emulate!) Anticipated Due Date Please email to Dina@Wordfeeder.com with the subjectline "Copywriting Quote". Need a referral for a web designer, virtual assistant or search engine optimization expert? Just say the word! We work with only the best service providers. Thanks! 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