word food: the copywriting and marketing newsletter from wordfeeder.com

How to Plan Out and Delegate Your Bulk Article Writing Project

There are many reasons to create a stockpile of bulk articles or content for your website. The first one being that if you want your site to show up in search results, you must build your visibility within your niche. Competition is steep, but that doesn't mean that someone out there won't find what they need if your keywords match their search.

The second reason is that there are so many outlets of exposure you can take when publishing on the web. It doesn't cost anything to have your article posted on other people's websites, and you even get a link back to your site in most cases. That means a. you'll be seen in that many more places, and b. you'll be earning that link love that Google and the other search engines want to see.

First, you really want to get into the mindset of the frantic web searcher. He's hunting for some information within your niche because some issue in his life needs resolving. Try to imagine what sort of problems people might be looking to fix. Or, maybe she doesn't have a problem per se, but is interested in finding a good information resource.

From here, do a brainstorm of possible questions said searcher might have about your niche topic. Let's say you're writing a website about the care and feeding of dogs. Some questions the new dog owner might have could be...

  • Do I need to have my dog treated for fleas and ticks year-round?

  • What should I feed my new puppy?

  • How many times a day does 4-month old puppy eat?

  • Is it okay to give my puppy a rawhide bone?

  • What kinds of animal bones are safe for dogs?

  • Is there any way to get my dog's teeth cleaned without anesthesia?

Obviously, the questions new dog owners have are many. So this means you'll have a lot to talk about on your website.

Your next step can be to reframe the questions into keyword-rich headlines. So, for the first question about fleas and ticks, you might write a title that says: "Fleas and Ticks: Seasonal or Year-Round Application? A List of Guidelines for Dog Owners."

You don't necessarily have to title the articles in such a way, but you can if you want to. Another option is to do like Yahoo does, and simply use a Q&A format on your website for people to find and learn from. Just post the question, and then answer it.

Using the above method, it should be easy enough to come up with at least 50 different topics that will be of interest to someone visiting your dog care website. From here, you're ready to either have the articles written by a professional website content creator, or write them yourself.

If you're concerned about cost, there are many ways to keep the price of your bulk article production low while the quality and pertinence of the information remain high.

  1. Write rough drafts of each article yourself, then ask the copywriter or copy editor to quote a flat fee for editing each one.

  2. Have the writer do a quick draft of each article, then edit each one to meet your quality expectations.

  3. Split up the job – you do 50 articles, and the copywriter does the other 50.

  4. Tackle 2 pieces of content each day for an entire month. Or, maybe commit to 5 articles per week for 4 months.

  5. Split the article content up between a group of different writers. This will help maintain a fresh voice despite hours of laboring over your content creation. (If you need someone to get a team going on your project, contact Dina@Wordfeeder.com).

Once you've finished with your bulk article production, it will be time to publish on the web. Be sure to proofread (or hire a proofreader) to maintain proper grammar and avoid errors that may make you appear silly. You may also want to add a photo to each article and insert keywords into the alt tags of the photo.

Finally, don't forget to add a 2- or 3-line bio about you and whatever products and/or services you sell on your website. Include a link to sign up for either your newsletter, or a mailing list for whatever info product you may be selling or giving away.

Once you're all done – take a rest. Then, start all over again! The need for good web content is neverending. Knowing this... you may want to call on Dina@Wordfeeder.com and her team of expert writers to help you create exceptional bulk website content and articles today!


 


 

Wordfeeder.com is the home of Dina Giolitto's Copywriting, Copy Editing, Web and Print Marketing Services. Interesting in learning how to market your business successfully using the latest online and offline methods? Eager to master the art of writing copy that gets you more clients and sales? Then keep following along! We publish articles regularly and post them on our home page. Write to dina@wordfeeder.com with comments or for a project quote today.

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