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How to Crank Out Copywriting and Web Marketing Jobs in Record Time

I charge typically around $70 per hour for the work I do for clients. That may seem steep to some (although it's relative... some copywriters bill $150 per hour or more) but in this case, it really isn't. I charge what I charge because the quality of my ouput is high, plus I'm fast. So my clients get much more for their money than they expected, and I don't lose a lot of time in nonbillables.

Believe it or not, most people who work remotely are not set up to expedite jobs for their clients, and I'm going to tell you why.

1. They're working on a laptop. Sure, laptops may be convenient for communication on the run. But when you're sitting down for some serious slogging, a laptop just doesn't cut it. The keys are too small, even for my miniscule dolly fingers... and that button mouse just doesn't perform. If I'm updating a website, I have one hand on the mouse and the other hand poised on high alert, ready to strike whatever keys are necessary to crank out quick and easy file changes. Same goes for editing in a Word document. I've watched people who don't have a strong command of the mouse and keyboard, fumbling around trying to highlight and move text. It's not pretty. So if you're serious about working full-time from home, bag the laptop and strive for speed with a good, old-fashioned desktop computer.

2. They don't use Microsoft Outlook. More and more people keep track of their client documents using Google Docs. They like the remote accessibility and communal feel. Call me a fuddy duddy, but I don't believe this enhances productivity in any way. One, because the client and who-knows-who-else is opening up the document and making changes, which inevitably results in more mistakes for you to eagle-eye later. (You're the copywriter, therefore you get the last word on grammar, syntax, etc.). Not to mention, you lose the extremely handy feature of being able to sort and find old emails, open multiple messages, paste things from here to there, and forward to your clients in the blink of an eye.

3. They don't know how to organize client files and other documents. I have a file system that I use religiously. There's a list of labeled folders on my computer. A grouping of Client Files ordered by name. A folder of "communication templates" that I use when quoting new job requests that come in. A folder that holds advertising for my own business, Wordfeeder.com. Plus, various other document containers, arranged in ways that make the most sense for how I work. When a new file or piece of information comes in from a client, it gets opened up and saved IMMEDIATELY to the appropriate folder. This way, when I'm asked to retrieve this or that, or when I'm updating a client's marketing, I know exactly where to look to find the information.

4. They lack a system for saving files. I had a client confess to me recently that she was nervous about making changes to the project we were working on together. I appreciated that she told me this. Then I assured her that if she simply saves the file using a new name (for example, tacking on a Draft 3 works), she won't have to worry about accidentally deleting something that she may need later. This will seem obvious to many, especially if you've worked in a corporate environment or at a marketing agency where file saving is just part of the protocol. But many people who haven't had this kind of exposure simply don't realize how much precious time is saved by taking such precautions. So one-up your competitors, and employ a sensible method for preserving your information.

5. They fail to keep track of passwords. Sure, I forget or lose a password from time to time. But for the most part, I save all passwords in a protected area and make sure to update them in that spot when they change. The worst is when you're working with a company online who repeatedly updates passwords for their clients and then emails you the new information. You may have been away from that email account for a while. Then you go to log in and can't seem to get the correct combination of letters and numbers. Your password-saving system will keep hair pullage to a minimum as you scramble to unearth the mystery digits.

6. They don't use multiple email addresses for multiple purposes. I manage least eight different email addresses and possibly more. My main email address gets reserved for client jobs and a few select personal contacts. One I use specifically for online memberships. Another serves as a place for other people's newsletters to land. Then there's the one that holds those annoying Facebook and Twitter alerts. And finally, an email address to collect funny forwards and Miscellaneous Otherstuff. I do this because I can't imagine such a deluge of emails, most of which are Not Urgent and Not Important, flooding one email account where I am constantly distracted. The more emails that come in, the faster the Urgent and Important emails get pushed to the bottom of the heap, and the quicker your server gets filled with inane garbage. So if you're serious about delivering quick, good service to your clients... then break up your email flow into multiple mail boxes, and breathe a sigh of relief!

Aside from this, I crank out fresh, fast copy for my clients because I've been doing it for more than 12 years. So what I'm saying is: when you couple your finely honed talent and experience with good work practices, the quality of your end deliverable goes up considerably. And that can only mean incredible results for the people you do work for.

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Ever Dreamed of Earning Your Living Writing Copy for the Web?

Now's your chance to learn all there is to know about how to launch, organize and successfully run an online writing and editing business from the comfort of your home office. Get on the list for our upcoming guide, "The Nitty Gritty of How to Start a Writing or Editing Business on the Web." Learn more by clicking this link!

No time to read right now? Simply fill out the form below! We'll contact you as soon as the guide is ready for public consumption. Thanks.

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get a copywriting quote Thanks for visiting Wordfeeder.com Copywriting and Marketing. If you're interested in a copywriting, web design or web marketing quote, please include project details such as:

Type of Project (web copy, sales letter, articles, etc.)
General Project Details (target audience, product, etc.)
Number of Pages
Links to Previous Ads
Links to Competitor Ads Whom You'd Like to Emulate (or not emulate!)
Anticipated Due Date

Please email to Dina@Wordfeeder.com with the subjectline "Copywriting Quote".

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Copywriting and Marketing Categories article marketing and copywriting tips Branding Tips Blogging Tips Email Newsletter Tips grammar advice persuasive copywriting tips sales letter copywriting tips search engine copywriting tips technical aspects of copywriting the copywriting client web copywriting and marketing tips One Dollar Consulting Special Send $1 via PayPal, then email your most pressing questions about marketing to dina@wordfeeder.com today. for corporate clients copywriting for coaches copywriting for web designers Landscaping Marketing real estate copywriting copywriting for the specialty food industry technology marketing & copywriting	Custom Search How to Crank Out Copywriting and Web Marketing Jobs in Record Time by Dina Giolitto I charge typically around $70 per hour for the work I do for clients. That may seem steep to some (although it's relative... some copywriters bill $150 per hour or more) but in this case, it really isn't. I charge what I charge because the quality of my ouput is high, plus I'm fast. So my clients get much more for their money than they expected, and I don't lose a lot of time in nonbillables. Believe it or not, most people who work remotely are not set up to expedite jobs for their clients, and I'm going to tell you why. 1. They're working on a laptop. Sure, laptops may be convenient for communication on the run. But when you're sitting down for some serious slogging, a laptop just doesn't cut it. The keys are too small, even for my miniscule dolly fingers... and that button mouse just doesn't perform. If I'm updating a website, I have one hand on the mouse and the other hand poised on high alert, ready to strike whatever keys are necessary to crank out quick and easy file changes. Same goes for editing in a Word document. I've watched people who don't have a strong command of the mouse and keyboard, fumbling around trying to highlight and move text. It's not pretty. So if you're serious about working full-time from home, bag the laptop and strive for speed with a good, old-fashioned desktop computer. 2. They don't use Microsoft Outlook. More and more people keep track of their client documents using Google Docs. They like the remote accessibility and communal feel. Call me a fuddy duddy, but I don't believe this enhances productivity in any way. One, because the client and who-knows-who-else is opening up the document and making changes, which inevitably results in more mistakes for you to eagle-eye later. (You're the copywriter, therefore you get the last word on grammar, syntax, etc.). Not to mention, you lose the extremely handy feature of being able to sort and find old emails, open multiple messages, paste things from here to there, and forward to your clients in the blink of an eye. 3. They don't know how to organize client files and other documents. I have a file system that I use religiously. There's a list of labeled folders on my computer. A grouping of Client Files ordered by name. A folder of "communication templates" that I use when quoting new job requests that come in. A folder that holds advertising for my own business, Wordfeeder.com. Plus, various other document containers, arranged in ways that make the most sense for how I work. When a new file or piece of information comes in from a client, it gets opened up and saved IMMEDIATELY to the appropriate folder. This way, when I'm asked to retrieve this or that, or when I'm updating a client's marketing, I know exactly where to look to find the information. 4. They lack a system for saving files. I had a client confess to me recently that she was nervous about making changes to the project we were working on together. I appreciated that she told me this. Then I assured her that if she simply saves the file using a new name (for example, tacking on a Draft 3 works), she won't have to worry about accidentally deleting something that she may need later. This will seem obvious to many, especially if you've worked in a corporate environment or at a marketing agency where file saving is just part of the protocol. But many people who haven't had this kind of exposure simply don't realize how much precious time is saved by taking such precautions. So one-up your competitors, and employ a sensible method for preserving your information. 5. They fail to keep track of passwords. Sure, I forget or lose a password from time to time. But for the most part, I save all passwords in a protected area and make sure to update them in that spot when they change. The worst is when you're working with a company online who repeatedly updates passwords for their clients and then emails you the new information. You may have been away from that email account for a while. Then you go to log in and can't seem to get the correct combination of letters and numbers. Your password-saving system will keep hair pullage to a minimum as you scramble to unearth the mystery digits. 6. They don't use multiple email addresses for multiple purposes. I manage least eight different email addresses and possibly more. My main email address gets reserved for client jobs and a few select personal contacts. One I use specifically for online memberships. Another serves as a place for other people's newsletters to land. Then there's the one that holds those annoying Facebook and Twitter alerts. And finally, an email address to collect funny forwards and Miscellaneous Otherstuff. I do this because I can't imagine such a deluge of emails, most of which are Not Urgent and Not Important, flooding one email account where I am constantly distracted. The more emails that come in, the faster the Urgent and Important emails get pushed to the bottom of the heap, and the quicker your server gets filled with inane garbage. So if you're serious about delivering quick, good service to your clients... then break up your email flow into multiple mail boxes, and breathe a sigh of relief! Aside from this, I crank out fresh, fast copy for my clients because I've been doing it for more than 12 years. So what I'm saying is: when you couple your finely honed talent and experience with good work practices, the quality of your end deliverable goes up considerably. And that can only mean incredible results for the people you do work for. Go to the page where we list all copywriting and marketing articles Ever Dreamed of Earning Your Living Writing Copy for the Web? Now's your chance to learn all there is to know about how to launch, organize and successfully run an online writing and editing business from the comfort of your home office. Get on the list for our upcoming guide, "The Nitty Gritty of How to Start a Writing or Editing Business on the Web." Learn more by clicking this link! No time to read right now? Simply fill out the form below! We'll contact you as soon as the guide is ready for public consumption. Thanks. Want more? Sign up for Word Food, our Copywriting and Marketing Newsletter. get a copywriting or website marketing quote Thanks for visiting Wordfeeder.com Copywriting and Marketing. If you're interested in a copywriting, web design or web marketing quote, please include project details such as: Type of Project (web copy, sales letter, articles, etc.) General Project Details (target audience, product, etc.) Number of Pages Links to Previous Ads Links to Competitor Ads Whom You'd Like to Emulate (or not emulate!) Anticipated Due Date Please email to Dina@Wordfeeder.com with the subjectline "Copywriting Quote". Need a referral for a web designer, virtual assistant or search engine optimization expert? Just say the word! We work with only the best service providers. Thanks! More Copywriting Articles Recently Added Articles: Article Fodder for Your Business Blog Real Estate Content and Marketing Materials: How to Prepare Before You Plan How to Write With Energy How to Plan Out Your Postcard Campaign for the Highest Conversion Rate How to Charge for Copywriting, Writing or Editing Services How to Plan Out and Delegate Your Bulk Article Writing Project How to Write a Good Web Article in 5 Simple Steps How to Get Bulk Articles for Your Niche Based Website Bulk Article Writing or Content Writing Service How to Get a Basic Business Website Home Page or About Page: Which One Are You Writing? Economy of Words vs. Clunky Writing How to Crank Out Copywriting and Web Marketing Jobs in Record Time Do You Utilize the Sidebars of Your Website? How Do You Market Coaching Services During a Sluggish Economy? Blog or Website? 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