Custom Search

Home Page or About Page: Which One Are You Writing?

Consultants and coaches often come to me with two tasks on their agenda: writing the Home and About pages of their websites. It's great to tackle these simultaneously, as they're most definitely related. However, some confusion typically ensues when people attempt to do this on their own.

The fact is, most people do not fully understand what the Home page of their website is for. They kick off the project by diving head first into a detailed overview of who they are and what their business is all about. This is certainly an ideal place to start. However, what they're building belongs on the About page and not the Home page.

The Home page is a sales pitch meant to entice the potential customer. Once a person reads what's on there and feels drawn in by what's being said, he may then choose to meander over to the About page to get to know the consultant or coach a bit more.

A long time ago, a good web designer explained it to me as such: the Home page is the driver for all other pages of your website. When someone arrives there, you want them to do either one of two things: contact you immediately for business, or explore the site in more detail to become familiar with your products and services. Thus, the formula for writing a Home page is as follows:

Address the reader (the TARGET client) and their fears, worries, needs, problems
Position whatever you sell as the solution to said problem or alleviator of said worry
Invite them to explore in more detail
Capture their contact information so that you'll be able to market to them again via an email newsletter
Encourage them to contact you directly via a call to action that includes the email and/or phone number where you can be reached.

In contrast, the About page accomplishes the following:

Tells people who you are and what you do
States the mission, philosophy and core values of your business
Builds a case for your credibility that is based on your prior experience

If you're writing the Home and About pages of your website together, it's best to start with the About page. When you're satisfied with the end result, step away from the project for a while. Come back when your head is clear and you can pick up with the Home page copy, the "big sell."

If you find yourself becoming overwhelmed or confused, help is an email away! Contact dina@wordfeeder.com for feedback and tips.

Go to the page where we list all copywriting and marketing articles

Ever Dreamed of Earning Your Living Writing Copy for the Web?

Now's your chance to learn all there is to know about how to launch, organize and successfully run an online writing and editing business from the comfort of your home office. Get on the list for our upcoming guide, "The Nitty Gritty of How to Start a Writing or Editing Business on the Web." Learn more by clicking this link!

No time to read right now? Simply fill out the form below! We'll contact you as soon as the guide is ready for public consumption. Thanks.

Want more? Sign up for Word Food, our Copywriting and Marketing Newsletter.

get a copywriting or website marketing quote

get a copywriting quote Thanks for visiting Wordfeeder.com Copywriting and Marketing. If you're interested in a copywriting, web design or web marketing quote, please include project details such as:

Type of Project (web copy, sales letter, articles, etc.)
General Project Details (target audience, product, etc.)
Number of Pages
Links to Previous Ads
Links to Competitor Ads Whom You'd Like to Emulate (or not emulate!)
Anticipated Due Date

Please email to Dina@Wordfeeder.com with the subjectline "Copywriting Quote".

Need a referral for a web designer, virtual assistant or search engine optimization expert? Just say the word! We work with only the best service providers.

home about copywriting services web design web copywriting copy editing email newsletter management blog content article writing sales letter content direct mail copywriting branding campaigns POstcard Marketing SEO critiques social media profiles resume writing Small Business Advertising testimonials copywriting and marketing articles sign up for our newsletter contact us
Copywriting and Marketing Categories article marketing and copywriting tips Branding Tips Blogging Tips Email Newsletter Tips grammar advice persuasive copywriting tips sales letter copywriting tips search engine copywriting tips technical aspects of copywriting the copywriting client web copywriting and marketing tips One Dollar Consulting Special Send $1 via PayPal, then email your most pressing questions about marketing to dina@wordfeeder.com today. for corporate clients copywriting for coaches copywriting for web designers Landscaping Marketing real estate copywriting copywriting for the specialty food industry technology marketing & copywriting	Custom Search Home Page or About Page: Which One Are You Writing? by Dina Giolitto Consultants and coaches often come to me with two tasks on their agenda: writing the Home and About pages of their websites. It's great to tackle these simultaneously, as they're most definitely related. However, some confusion typically ensues when people attempt to do this on their own. The fact is, most people do not fully understand what the Home page of their website is for. They kick off the project by diving head first into a detailed overview of who they are and what their business is all about. This is certainly an ideal place to start. However, what they're building belongs on the About page and not the Home page. The Home page is a sales pitch meant to entice the potential customer. Once a person reads what's on there and feels drawn in by what's being said, he may then choose to meander over to the About page to get to know the consultant or coach a bit more. A long time ago, a good web designer explained it to me as such: the Home page is the driver for all other pages of your website. When someone arrives there, you want them to do either one of two things: contact you immediately for business, or explore the site in more detail to become familiar with your products and services. Thus, the formula for writing a Home page is as follows: Address the reader (the TARGET client) and their fears, worries, needs, problems Position whatever you sell as the solution to said problem or alleviator of said worry Invite them to explore in more detail Capture their contact information so that you'll be able to market to them again via an email newsletter Encourage them to contact you directly via a call to action that includes the email and/or phone number where you can be reached. In contrast, the About page accomplishes the following: Tells people who you are and what you do States the mission, philosophy and core values of your business Builds a case for your credibility that is based on your prior experience If you're writing the Home and About pages of your website together, it's best to start with the About page. When you're satisfied with the end result, step away from the project for a while. Come back when your head is clear and you can pick up with the Home page copy, the "big sell." If you find yourself becoming overwhelmed or confused, help is an email away! Contact dina@wordfeeder.com for feedback and tips. Go to the page where we list all copywriting and marketing articles Ever Dreamed of Earning Your Living Writing Copy for the Web? Now's your chance to learn all there is to know about how to launch, organize and successfully run an online writing and editing business from the comfort of your home office. Get on the list for our upcoming guide, "The Nitty Gritty of How to Start a Writing or Editing Business on the Web." Learn more by clicking this link! No time to read right now? Simply fill out the form below! We'll contact you as soon as the guide is ready for public consumption. Thanks. Want more? Sign up for Word Food, our Copywriting and Marketing Newsletter. get a copywriting or website marketing quote Thanks for visiting Wordfeeder.com Copywriting and Marketing. If you're interested in a copywriting, web design or web marketing quote, please include project details such as: Type of Project (web copy, sales letter, articles, etc.) General Project Details (target audience, product, etc.) Number of Pages Links to Previous Ads Links to Competitor Ads Whom You'd Like to Emulate (or not emulate!) Anticipated Due Date Please email to Dina@Wordfeeder.com with the subjectline "Copywriting Quote". Need a referral for a web designer, virtual assistant or search engine optimization expert? Just say the word! We work with only the best service providers. Thanks! More Copywriting Articles Recently Added Articles: Article Fodder for Your Business Blog Real Estate Content and Marketing Materials: How to Prepare Before You Plan How to Write With Energy How to Plan Out Your Postcard Campaign for the Highest Conversion Rate How to Charge for Copywriting, Writing or Editing Services How to Plan Out and Delegate Your Bulk Article Writing Project How to Write a Good Web Article in 5 Simple Steps How to Get Bulk Articles for Your Niche Based Website Bulk Article Writing or Content Writing Service How to Get a Basic Business Website Home Page or About Page: Which One Are You Writing? Economy of Words vs. Clunky Writing How to Crank Out Copywriting and Web Marketing Jobs in Record Time Do You Utilize the Sidebars of Your Website? How Do You Market Coaching Services During a Sluggish Economy? Blog or Website? The Trick to Getting Your Newsletter Read and Bringing in New Business Each Month 2009 and Prior - Listed in Alphabetical Order: 10 Simple Ways to Punch Up Your Copy, Redirect Your Website Traffic and Dramatically Increase Sales 11 Reasons Not to Hire a Freelance Copywriter (and Why They're All Poor Excuses) 11 Ways to Caffeinate Your Copy: Give it More Juice, Get More SALES 13 Ways a Copywriter Will Kick-start Your Marketing 5 Critical Aspects of Website Design that Can Lessen the Impact of Your Copywriting 5 Ways Web Copy is Different From Print 7 Quark Express Tricks Every Copywriter Should Know About 7 Points of Contact in Your Marketing Copy 9 Things a Copywriter Can Do to Successfully Capture the Brand Accelerate Your Freelance Copywriting Career Analogy Marketing: How to Think Like the Web's Top Paid Professionals Are Your Keywords Making You Sound Less Intelligent? Articles and Branding: 5 Steps to Success Article Marketing Master Plan Article Marketing Online: The Real Reason Why Shorter is Better for Your Web Traffic Article Marketing Submissions Sites Article Marketing: the Better Offpage SEO Solution Article Marketing: Work It On the Diagonal So You Can Go Vertical (from our ezine) Article Writing: 5 Tips on How to Pull and Hold the Reader Article Writing Dos and Don'ts Article Writing: How to Improve the Quality of Your Content as a Means of Attracting a Higher Caliber of Clientele Article Writing Service from Wordfeeder: Get Noticed in Your Niche Article Marketing: What is it and How Can I Use it to Grow My Business? Articles: The Perfect Branding Tool Bad Copy, Good Copy: A Show-By-Example Guide to Writing Stronger Web Content Branding to Multiple Audiences: How to Retool Your Existing Content Business Blogger: Are You Competing for Traffic... With Yourself? Copywriters and Blog Marketing: What Can You Farm Out Today Copywriting and Branding Exercise: Determining Your Company Mission and Values Copywriting and Marketing: 5 Ways to Get the Word Out About Your Website Copywriting and Marketing Resources Copywriting: Drafting Rules for Professionals Copywriting for Astrology, Tarot and the Mystic Audience Copywriting: How to Become a True Authority on the Web Copywriting: How to Write a Tagline for Your Company Copywriting: How Different Should Your Brochure Be from Your Website Content? Copywriting Tip: How to Keep All Eyes Riveted on Your Sales Letter Copywriting to the Rescue: How to Connect Deeply With Your Readers to Get More Sales Copywriting Tricks: Mastering the Voice Copywriting: Why It's Better to Write the Homepage Last Direct Mail Copywriting Tip: How to Tackle Your First Postcard Campaign Does Your Sales Letter "Smoke" Your Product? How to Tell if You Need to Tone Down Your Sales Copy Editing and Writing Tips that Will Have Your Book or E-book Flying off the Shelves Email Newsletter Process: Critical First Steps Email Newsletters: Your Most Pressing Questions Answered Google and Your Article Marketing: Shifting the Focus Back to Ezines Again? Headline Writing Styles: Have You Been Told the Rules? How Does a Copywriter Blog for Someone Else? How to Add "Awesome" to Your Testimonials How to be Colloquial in Your Copywriting How to Blog Like a Champ How to Create an Aggressive Article Campaign That Gets Results Without Breaking the Bank How to Create a Press Kit that Attracts Positive Media Attention How to Create a Web Page That Gets Instant Targeted Traffic How to Leverage Your Existing Content for the Most Exposure How to Put Your Marketing on Autopilot And Get the Most Bang for Your Advertising Buck How to Tell if Your Sales Letter is Too Long How to Write a Web Article in Record Time How to Write a Tagline for Your Company How to Write Copy that Keeps Readers Riveted on You and What You Do How to Write Headlines That Beg to be Read (from our ezine) Keyword Copywriting: the Key to Your Success Leverage the Power of Article Marketing Marketing During a Recession? Marketing Your Business with Articles: What You Should Know Monthly Article Marketing - the Ongoing Process Mouth Watering Copywriting: How to Paint Pictures With Words One from the Copywriter's Bag Of Tricks: Back Your Claims With Numerical Data Pacing and Leading Your Copywriting Assignments Pain, Pleasure, Persuasive Copy and Your Ego (from our ezine) Postcard Marketing Power Writing 101: Tips and Tricks to Get You Taken Seriously! Sales Letter Copywriting and Logistics: the Method Behind the Madness SEO and Your Web Copy: 7 Tips Special Report: 10 Best Places to Showcase Your Web Articles (from our ezine) Special Report: 10 Reasons Why Your Sales Copy Doesn't Convert: and What You WILL Do Better Next Time Split Testing With Your Sales Letter (ezine issue) Tagline Writing Tips and Tricks The Formula for Writing a Sales Letter The Long Sales Letter: Should You Use it In Your Advertising? The Web Copy Facelift in Ten Simple Steps Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale Top 7 Tips for an Organically Grown Subscriber List Web Copywriter or Virtual Assistant: Who Should You Hire? What a Web Copywriter Can Do for Your Business that a Freelance Writer Can't What is Copywriting and Why do You Need it for Your Business? Why Your Info Product Isn't Selling and What You Can Do About It Web Copywriting: How to Make Short Articles from Long Ones What is Copywriting? The Basics of the Trade What Makes Web Press Releases Different from Traditional Ones? Why an Email Newsletter? Why Your Info Product Isn't Selling and What You Can Do About It Wordfeeder Ebook Editing Services Wordfeeder Email Newsletter Service: Connect With Your Future Customers




home about web design web copywriting copy editing email newsletter management blog content article writing sales letter content direct mail copywriting branding campaigns Postcard Marketing seo critiques social media profiles resume writing press release writing testimonials sign up for our newsletter contact us Tip Jar Thank you for your donations to keep Wordfeeder going!	Copywriting, Marketing and Small Business Resources Email Marketing, Newsletter Management: We recommend and use Aweber.com Email Marketing and Shopping Cart in One: We recommend Kickstart Cart Low-Cost Shopping Cart Integrated with PayPal: We recommend and use E-Junkie.com Domain Names, Website Hosting and Tech Support for Your Online Business: We recommend and use Network Solutions Website Hosting: we recommend and use: BlueHost Custom Search
write for us link to us paid referral program contact us click here for a list of all copywriting and marketing articles home about what is copywriting copywriting services copywriting projects web design web copywriting copy editing email newsletter management blog content article writing sales letter content direct mail copywriting branding campaigns postcard marketing ebook editing SEO critiques social media profiles resume writing press release writing copywriting for coaches copywriting for web designers copywriting for real estate food writing small business marketing corporate copywriting clients testimonials copywriting newsletter archive sign up for our newsletter do-it-yourself website building and marketing tools contact us Copyright 2009-2013 Dina Giolitto and Wordfeeder Copywriting and Marketing. All rights reserved worldwide.

Home Page or About Page: Which One Are You Writing?

Want more? Sign up for Word Food, our Copywriting and Marketing Newsletter.

get a copywriting or website marketing quote

More Copywriting Articles

Copywriting, Marketing and Small Business Resources