September 2008

WELCOME BACK TO WORD FOOD

Hello and thanks for reading Word Food: the Copywriting and Marketing Ezine from Wordfeeder.com.

With the U.S. economy in the current state that it's in, there is no better time than NOW to start thinking about how you can generate income for yourself in the form of an online consultancy business.

Even if you're not ready to embark on a full-out branding effort, you can STILL develop a living portfolio that showcases your expertise. This way, you'll be ready for whatever employment or business opportunities that might come your way. Ask me how!

Wordfeeder.com is here to be your trusted source of information AND inspiration. Not only do I provide copywriting services for both print communication and the web, but I have been managing a business on the web for more than five years - so I've been there!

Best of all, I can put you in touch with key people who can become part of your Outsourcing A-Team.

I'm here to answer questions you may have about marketing a business on the web. Direct your queries to Dina@Wordfeeder.com.

Check out copywriting tips and services at Wordfeeder.com.

Learn about how to market a business online at: Entrepreneur's Breakfast: Marketing Over Easy.

Warm regards,

Dina Giolitto
Copywriting Consultant
Wordfeeder.com


Copywriters: Think You Don't Need One? Think Again.

Some people who "can write" don't think it's necessary to hire a copywriter. They figure that having a web designer to build pages, and a VA to set up their online shopping cart, is enough.

What they've maybe overlooked is that sheer volume of writing that MUST happen if they plan to make a significant impact within their field of expertise.

When you're managing a team of professionals, whether for your department at work or for your own business, you force yourself into the role of team motivator, project initiator, executive decision-maker, and chief planner. That's an awful lot to heap on one plate. Add to that being responsible for every piece of communication that goes out the door of your business, and you're buried under one avalanche of work.

Let's face it: communication is the key to every good relationship - especially one that you establish with customers and associates. Such a relationship begins with how you BRAND your company from Day 1, and continues throughout the life of your business. You need to ask the questions: what type of message are you sending? Are you sending it often enough to make a favorable impression? Is what you're saying today consistent with what you said last month?

Read more.



MORE COPYWRITING ON THE FLY

This month, we're taking a little sojourn back in time to the debut of the Copywriting on the Fly blog. I've got a few concepts that I touched upon in May of 2007 that really hone in on the power of great marketing. Read and learn which techniques are used by the "big guns" of the copywriting world and why you should be using them to market what you've got.

Take a read of these posts from the past, and find the inspiration you need to make a splash in your niche.

Big Brand Awareness

Copywriting Weapon: The Fear Factor

Copywriting and the Art of Telling Only Half the Story


WORDFEEDER COPYWRITING AND MARKETING SERVICES

At Wordfeeder.com, we partner creatively with you to develop:
  • Websites that convert clients
  • Blogs that host intelligent life forms
  • Articles that attract interest
  • Email newsletters that reach your readers
  • Brochures that build trust in your brand
  • Postcards that persuade
    ...and much more

Contact dina@wordfeeder.com for a custom copywriting quote today.

SPECIAL SEPTEMBER OFFER: 10 web articles for $600.00*

* plus PayPal convenience charge

Through the month of September, Wordfeeder is running a special on web articles. For a flat fee of $600, you get 10, high quality original articles for your website.

If you'd like to get started on this project immediately, please provide the following:

1. Your website URL and a brief explanation of your target audience (I can forward you a questionnaire if you need more help developing this goal - email dina@wordfeeder.com)

2. A library of your existing articles if you have one. (I will be creating additional articles from the topics you have already covered).

3. Any notes you may already have including titles of articles you would like to have me create, or main points that you want to emphasize in each article. (If you do not have this information, Wordfeeder will make up the article titles and topics for you).

4. An advance PayPal payment of $618.23 to seniorcopywriter@yahoo.com (includes convenience charge of using electronic payment).

Please note, at this price we are ONLY offering ONE draft and ONE round of proofreading/final edits. You are free to edit the articles as you see fit.

Note: If you would prefer to send payment by check, please say so in your email. In that case, you will NOT be charged the PayPal fee of $18.23.

Offer expires September 30, 2008. Email dina@wordfeeder.com with questions.

 
 

facebook logoHow to Market Your Business on Facebook

I don’t know about you, but I resisted setting up a profile on Facebook for the longest time. I mean, who has time for such frivolous activities?

Not to mention, I had tried setting up a page for Wordfeeder.com on Myspace - but I found that something was decidedly missing. “Thanks for the add! Thanks for the add!” (Okay, now what?)

I finally caved in and started using Facebook about a month ago. And I must confess, the mere act of “getting back in touch” with people has resulted in a few copywriting gigs that may not have materialized otherwise.

Facebook IS different than Myspace. The best way for you to find out how different, is obviously to stop reading this and start using it. But in case you need more convincing, let me share with you some things you can do to promote interest in YOU and what you do.

Read more


ENTREPRENEUR'S BREAKFAST: BLOG BUFFET

The Wayback Machine: Time Travel on the Web

The ONE Overlooked Aspect of Website Design That's Killing Your Sales!

Fun With Testimonials


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