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Web Insider: 21 Copywriting and Marketing Secrets from Dina's
Bag O' Tricks
1. Short, bulleted sales
copy works best to hold your reader's interest.
Long, wordy paragraphs won't make the internet sale. So break
it up!
2.
Last year's article marketing plan will get
you the dupe content disadvantage - thanks
to Google's new algorithm (see #9 for the solution).
3.
Wikipedia.org rules the search engines. Study
the way they organize their content and then follow suit for
your own website.
4.
The new article marketing rule of thumb -
submit at least ONE article per month to ONE high quality
site - for example, http://EzineArticles.com.
Steer clear of shoddy directories and don't over-distribute
a single article.
5.
Postcard mailings are in your price range
at http://Vistaprint.com.
Help your prospects remember you this holiday season (get
more direction at
my blog).
6.
Wordfeeder.com just released its first ever psychological
copywriting thriller - The
Dangerous Truth About How to Write Copy That Sells. Grab
your copy before the price goes up in December!
7.
The more content pages you index on your
website, and the better it's linked together with
relevent keywords... the more targeted customers
will find you on Google.com.
8.
Good marketers NEVER make promises in their
sales copy. It only sounds like they do. For more about this,
purchase The
Dangerous Truth About How to Write Copy That Sells.
9.
No doubt, you should be publishing original, NON-DUPLICATE,
category-specific articles in an Article
Archive section of your website (see number 3 and 7 for
clarification).
10.
Sometimes, poor sales have nothing to do
with the copywriting. Use common sense to determine if the
value of your product matches the audience you're
targeting.
11.
NEVER send an email newsletter directly from your
email inbox. Instead, sign up for one of the leading
list
management services so you don't get labeled as a spammer
and are unable to reach your readers' inboxes in the future.
12.
It costs approximately $60 per month to automate your
information product sales on the internet. Take a
vacation to Aruba while your shopping
cart works 'round the clock.
13.
There is such a thing as giving your copywriter too
much information about the product. Stick to the
basics - tone, marketing objective, competitors to
emulate, and industry keywords. Leave the fancy footwork
up to us!
14.
Bold type makes far more of a difference in your
sales conversions than you would ever expect!
In fact - no good sales
page should be without it.
15.
The real secret to getting noticed on Google
is inbound keyword links - like this one:
copywriting
and marketing.
16.
You can submit your company press
release to local papers without leaving your
computer seat. To locate your local online news source, just
do a geographic search on Google including the words "submit
news" or "submit press release."
17.
Spammers know when you open their emails... and then send
you more spam. If you suspect you're being spammed
but aren't sure, right-click in Microsoft Outlook, read the
email contents without opening it, then delete
if it turns out to be bogus information.
18.
An ezine is the best way to convert warm prospects
and assure repeat business. If you don't have a professional
to run
your email newsletter, now is the time to get started.
19.
The search engines make it possible to write copy
for an entire web site from scratch... in a single night.
If you're ever in need of more info, just Google it.
20.
The most effective product benefits copy
satisfies an emotional need via practical means.
For example: "Rest easy... your information is safe
[emotional] thanks to our secure server encryption
[practical]."
21.
The quickest way to get new customers? Post
ads on Craigslist.org.
Bookmark my pal Lori's
Davis's Training Page for a plan to bring you more business
using Craig's
List Advertising - coming up in November!
Tell
a friend about Word Food: The Copywriting and Marketing Ezine
from Wordfeeder.com. Just forward this email on to someone
who you think might enjoy the free information. Sign up details
are at the bottom of this email.
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Word
Food: Halloween 2006