October 2008

WELCOME BACK TO WORD FOOD

Hello and thanks for reading Word Food: the Copywriting and Marketing Ezine from Wordfeeder.com.

I wanted to let you know about some cool things that are happening behind the scenes at Wordfeeder.com.

Just like you, I manage a small business on the web. And just like you, I'm always looking for ways to better serve my clients.

One exciting new development that you may be interested in: Wordfeeder is now offering bulk article writing.

Why bulk articles? Why not a slow trickle of one article per month?

First, because of the price incentive. 100 articles a pop costs you a FRACTION of what you pay for just one.

Second, because of the search engine potential. The bigger of an article library you build for your chosen keyword terms, the more likely people who are out there searching on Google for what you have, can find you.

Let's face it. I know you're not sitting there churning out content for your site - and if you are, then you're NOT following up with clients the way that you should be.

In other words: managing the content production by yourself hurts YOU.

But when you INVEST in high quality articles, then you INVEST in a tactic that will grow your business and bring in more sales.

PLUS... there is so much more you can do when you've got great information readily available to your readers. No more scrounging for email newsletter topics at the last minute. No more struggling with tired, old blog topics.

This is what to do with the bulk articles that you buy from Wordfeeder.com:

1. OWN the exclusive copyright to those articles.

2. Publish the articles on your website.

3. Publish the articles as a guest author on other quality blogs.

4. Publish them on EzineArticles.com and other article directories.

5. Broadcast them via your email newsletter.

ALL of these methods work to drive readers to your site and services via LINKS.

You want links pointing to your pages from EVERY direction - to your newsletter, back to your articles, to your Services page. Why? Links are physical evidence of your marketing effort in action, channeling traffic to your site.

Search engines know this and that's why you are REWARDED with higher visibility for the more content you have on your site.

(Tip: do a keyword search for a term that people would use to find you. Now, look at your competition -- those who are HIGHER UP on the search results than you are. Notice the SIZE of their sites - let's say 26K. If that number is higher than yours, that means you have more work to do, building pages for your site - so you can rise up on the search engine results).

Are you getting the idea of how IMPORTANT it is to keep on adding content and then strategically linking to it?

At Wordfeeder.com, not only do we write the content you NEED to turn your website into a sales generating machine... but we know the exact strategies for posting those articles that will help you get more exposure and sales.

Check out October's Incentive for Bulk Article Writing at the bottom of this newsletter!



Warm regards,

Dina Giolitto
Copywriting Consultant
Wordfeeder.com


Article Writing: How to Improve the Quality of Your Content as a Means of Attracting a Higher Caliber of Clientele

by Dina Giolitto

Aside from improving the grammar, the number one way to enhance the quality of your articles is to include details and examples.


I
t's tempting, when you've got boatloads of content to produce, to skip past the finer points and barrel on to the next paragraph. But I assure you that each time you glaze over a thought without including examples, anecdotes and for-instances to add depth and meaning to your writing, you're cheating yourself out of well-deserved clientele who would have been more than happy to pay you well for your expertise had they known that you WERE an expert in your field.

What do I mean by examples in your writing?.........

Read more of "Article Writing: How to Improve the Quality of Your Content as a Means of Attracting a Higher Caliber of Clientele "



OCTOBER INCENTIVE:
100 Articles at 40 USD Apiece


* plus PayPal convenience charge


Articles are delivered in a zipped file, via email, once per week in small packets of 5-20, depending on your preference.

New clients require a deposit via email before we can begin working together.

Expires October 31, 2008. Email dina@wordfeeder.com with questions.

 
 

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