November 2008

WELCOME BACK TO WORD FOOD

Hello and thanks for reading Word Food: the Copywriting and Marketing Ezine from Wordfeeder.com.

It's the second week of November, and before you know it we'll all be slammed for the holidays!

Now's the time for small business owners and those in career transition to get projects rolling.

Do you have a goal that you want to hit before January 2009?

Maybe you'd like to bump up the bottom line by increasing your marketing effort. Perhaps you intend to launch a consulting firm. NOW is the time... a copywriter can help you put ideas into action.

Call on Wordfeeder.com to manage:

  • Your email newsletter - I'll walk you through the process step by step
  • Your new consulting website (even just a simple page to start with is fine!)
  • Your company blog (we partner with professional blog design experts)
  • Your content production - maybe you want to blast out 50 web articles between now and the December holidays! Great exposure for your website and brand.

At Wordfeeder, we work with you in any capacity you need. If you're creative but scattered, we'll help you get organized. If your marketing lacks oomph, we're happy to insert the missing zing that makes people want to click that "buy" button!

Today's feature article is about Mouth Watering Copywriting... those sneaky little tricks that copywriters use to help you get read, understood, remembered and respected!

Also... don't forget to check out the all-new Interview with an Entrepreneur: Michael Adams from Eddie's Energy Bars.

I love being able to introduce you to inspiring business owners who can share what it takes to make money doing what you love.

Contact Dina@Wordfeeder.com to get started on your next marketing project today!


Warm regards,

Dina Giolitto
Copywriting Consultant
Wordfeeder.com



Mouth Watering Copywriting: How to Paint Pictures With Words

by Dina Giolitto

What makes copy persuasive? The thoughts, feelings, and sensory associations you evoke by telling stories, making music, and creating mental pictures with words.

Think of your reader's mind as a blank slate, waiting for you to fill it with images that influence, phrases that persuade, and copy that cajoles them into loving your product and your brand.

What makes your copy inspire people to take action? A sense of movement. A rhythm and flow. An energy that sets people's brains abuzz and motivates them to get up and do something-- right now, right this second!

When you paint pictures and create energy with words, you literally WAKE UP your reader and suck them right into whatever you've got going on. Think of your marketing as an irresistibly catchy tune that your prospects simply can't ignore. What will the lyrics of your song be today?

Click the link for some tips on how to create good energy in your copywriting........

 

 
 

Interview with an Entrepreneur: Michael Adams of Eddie's Energy Bars

DINA: Welcome to the first ever "interview with an entrepreneur…" from Entrepreneur's Breakfast and Wordfeeder Copywriting.

This month we're hearing from Michael Adams of Eddie's Energy Bars in scenic Richmond, Vermont. Thanks for taking time out of your busy schedule to be with us today, Michael!

MICHAEL: Thanks for having me as your guest!

DINA: Okay, let's begin. You run a successful business, and yet you're in college. How do you manage to pull this off?

MICHAEL: This even baffles me sometimes! The secret is that my workload is somewhat reversed when I am at school. I (almost) always put school ahead of my company, so I get all of my reading done before I work on the website or call potential retailers. I also have wonderful parents who are my head bakers and distributors. They produce and distribute the energy bars while I am at school. Having that taken care of is great, and I can tend to administrative duties (making all of the business decisions) when I have time.

Read the rest of our interview with Michael Adams from Eddie's Energy Bars

 




ENTREPRENEUR'S BREAKFAST: BLOG BUFFET

How to Tell if Your Website is Banned by Google

Hiring a Creative Consultant? 7 Ways to Lower Your Bill

Branding Exercise: Determining Your Company Mission and Values


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