Hi Name,

Autumn greetings from Wordfeeder.com! This month's issue of Word Food covers email newsletters.

Did you know that a properly structured and archived email newsletter does more than just tap your readers on the shoulder and remind them you're out there offering terrific products and services?

When combined properly with a well-categorized library of high quality articles, it also doubles as a highly effective form of search engine optimization. This basically means that a newsletter can help you be found by the people who want what you sell.

Learn more with this month's feature:

Email Newsletters: Your Most Pressing Questions Answered

If you haven't already, explore our newly listed services at Wordfeeder.com:

Copywriting for Coaches

Copywriting for Web Designers

Comments? Questions? Suggestions? Drop me a line.

Email Newsletters: Your Most Pressing Questions Answered

by Dina Giolitto

1. Why would I need an email newsletter?

One of my copywriting clients coined a clever phrase for when it's newsletter time. He says that every time I publish his newsletter, I'm helping him "shake the money tree." Basically this means that when the newsletter goes out, the orders come in. Just like in the physical world, most of your website visitors need to get to know you slowly before they feel ready to buy from you. A well-written, attractively designed and informative newsletter works toward that end. Don't be surprised to hear from clients and prospects just after sending your newsletter. It's a nice way to keep in touch and remind people you're out there.

Continue reading "Email Newsletters: Your Most Pressing Questions Answered"

Big Idea: Newsletter + Branding = More Loyal Customers

Take your email newsletter effort one step further. Have a graphic design professional develop an attractive header and basic design template that will trigger good feelings when people open your emails. Make sure the design coordinates with your website and marketing collateral. Strong branding helps you to stand out from your competition and be remembered as The Expert.

Contact Dina@Wordfeeder.com to develop a strategy for article marketing or email newsletter publishing today!