Dear Word Food Subscriber,

Last week I sent out our Copywriting Before and Afters... did you see yours?

In case you didn't, I'm re-releasing our May 1 issue here, so scroll down to see if we ran your ad!

I really want you to make good use of our copywriting double-whammy ezine, as you don't come across info like this every day.

Check out our Copy Makeovers, AND the famous Sales Letter Hard-Hitter Special Report. Download your pdf copy now and find out the 10-part answer to our most popular question of late:

"Why Doesn't My Sales Letter Convert Like I Hoped it Would?"

And the second-runner-up FAQ...

Do I have to make my sales letter long and tacky like all those other internet marketers?

I hope that you read and absorb every drop of this coveted information. Put it to use before your competition does (click either one of the underlined links in the last paragraph).

More Copy Makeovers Are Coming Later This Month!

If you'd like to be considered for a future Classified Copy Makeover and a f*ree listing in our ezine, please send a 75-100 word description of your product or service to Dina AT Wordfeeder.com and include relevant links to your website and/or sales page. (We reserve the right to refuse submissions at our discretion).

SPECIAL REPORT:

10 Reasons Why Your Sales Copy Doesn't Convert
(And What You WILL Do Better Next Time Around)

by Dina Giolitto

You wrote a great information product. It's brilliant! You spent hours... no, days... no, WEEKS pouring your soul into this masterpiece. You just know that your readers would eat this thing up (if they knew about it). And yet... purchases are so few and far between that you're about ready to crawl into the fetal and sleep 'til next season. You worked SO hard. What happened?

1. You wrote a dead line instead of a headline.

Did you ever notice that sales headlines written by top web marketers feel like an instant caffeine jolt? You could be sitting there in the Slack Jaw Zone for hours, when suddenly Yanik or someone equally impressive sweeps onto the scene... and in nine words or less has you wide-eyed and believing that the answer to your prayers lies at the bottom of his landing page.

(Continue reading this extended article - download the pdf copy of our Sales Letter Special Report now).

Tell a friend about Word Food: The Copywriting and Marketing Ezine from Wordfeeder.com. Just forward this email on to someone who you think might enjoy the free information. Sign up details are at the bottom of this email.

Thanks to all the Wordfeeder.com readers who submitted their classifieds for our "Before and After" Copy Makeover session. Great News - you get added exposure. Ads shown here will also be listed in our blog. Speaking of our blog... so many terrific ads were turned in that we couldn't fit them all on this page. So, we're extending this promotion. Don't see your ad here? Look for it later this month in the Wordfeeder.com Blog or the next Word Food mailing.

And now, our special copy makeover guests!

Classified 1 - Submitted by Judy Wright of Artichoke Press

Before:

Kids, Chores & More. Are you dreading summer and trying to get the kids to help out around the house? This e-book, tele-class or hard cover book is packed with tips, techniques and practical suggestions to build more cooperative families.

• You will learn how doing less for your children will give you more time to do things with them.
• You will learn how to reinforce positive actions and discourage unacceptable behavior so that your family will be happier.
• You will find more than 100 specific ideas to make getting help more fun and enjoyable
• You will discover practical tips for organizing your home to make house maintenance easier.

To enroll in the tele-class click www.theteleconnection.com
To order the hard cover book, handouts & job chart for $12.97 (unlcludes s&h) write Judy@ArtichokePress.com

After: (With just a touch of copy finesse added)

The Ultimate Summer Survival Guide for Mom

Are you dreading yet another summer of trying (and failing) to get the kids to help out at home? Don't sweat it, Mom! This year, things are going to be a LOT better for you and your family.

DID YOU KNOW: Doing less for your children will give you more time to do things with them. Grab your copy of Kids, Chores & More and get your instant summer survival course. Written by acclaimed author, speaker and Life Educator Judy Wright, this helpful guide comes packed with tips, techniques and practical suggestions on:

- how to reinforce positive actions and gently discourage unacceptable behavior
- how to make getting help at home more fun and enjoyable - with more than 100 specific ideas
- how to make house maintenance easier with a ton of practical organization tips
- how to keep your family happy while pitching in together!

Choose your preferred method of learning: To enroll in the tele-class, click www.theteleconnection.com. To order the hard cover book, handouts & job chart for $12.97 (includes s&h) write Judy@ArtichokePress.com. To order the e-book and handouts, click www.ArtichokePress.com.

Comments from Dina: Overall, this ad didn't need much work at all. The bullet points made for easy reading and took just a few minutes of condensing to save room. A new, dynamic headline gave this product the proper soundoff that it deserves, and the added author description lends credibility as a selling point.

Important Consideration: Next time, make it a snap for the customer to purchase. Put the product on its own sales page where the reader can click to learn more and then purchase instantly using a secure online payment system. Directing the customer back to the "main" site risks losing the sale to distractions.

Before:

www.MonkeeMoos.com - a unique boutique for Baby and Toddler boys. In the world of children's clothing, baby boys are seriously neglected in the marketplace. We are offering as a special promotion free shipping for orders over $75 and a 10% off coupon for your readers. Use code "WORDFEEDER10" for 10% off your entire order (WordFeeder.com Reader).

After: (A playful headline and some feel-good copy warm this up nicely)

Ten Chubby Fingers, Ten Rosy Toes... and Ten Percent off Your Next Baby Boy Clothing Purchase at MonkeeMoos.com!

Is there a little guy in your life who you love to dress in cute outfits? Mommies, Grandmas and special aunts too - we just can't help spoiling our baby boys. Finally, a website where you can shop to your heart's content for baby and toddler boy fashions and accessories. MonkeeMoos.com features both traditional and timeless, fun and funky styles - and each item is hand-selected by owner Stephanie - Mom of "one cute little monkeemoo!"

MonkeeMoos.com is offering a special discount to Wordfeeder.com Readers - fr*ee shipping for orders over $75 plus an extra 10% off coupon. Use promotional code WORDFEEDER10 prior to checkout... and have fun shopping online for your little boy!

Comments from Dina: A playful headline and slight perspective change shifts the focus from seller to buyer and captures the same tenderness that's already present on the MonkeeMoos.com website.

Before:

The F*ree Business Essentials CD from Internet Advisor contains the f*ree tools and open source software you need to:

• Improve your business productivity
• Design and maintain your web site
• Brainstorm and assist the creative process
• Backup and protect your important data

The F*ree Business Essentials CD can be downloaded for f*ree, or a physical CD can be requested for $6.95 shipping and handling per CD. Get your F*ree Business Essentials CD today at www.InternetAdvisor.ca.

After: (Add a stronger headline and you're good to go!)

Get the ONE TOOL you need to become a Do-It-Yourself Web Biz Whiz. The Internet Advisor presents: your F*ree Business Essentials CD - all the f*ree tools and open source software you need to:

- Improve your business productivity
- Design and maintain your web site
- Brainstorm and assist the creative process
- Backup and protect your important data

Download the F*ree Business Essentials CD for f*ree, or request a physical CD for $6.95 shipping and handling. Visit http://InternetAdvisor.ca.

Comments from Dina: The bulletpoints that Russ wrote really grab the reader's attention, so there wasn't much room for improvement there. A benefit-geared, call-to-action headline should help this pop off the page a bit better.

Important Consideration: Having a direct link to the CD will make it easier for the customer to download without becoming lost on the site and losing interest. Most marketers offer f*ree downloads as an incentive to sign up for their ezines, and this one would do the job nicely.

Before:

HUGS, HOPE, and Peanut Butter: Finding light after life's storms. This inspirational book of humorous essays, illustrated by critically ill children, will encourage anyone facing the difficulties of life. Laugh out loud as author Marsha Jordan recounts, in Erma Bombeck style, her zany experiences and the lessons learned from them. Jordan, who has battled chronic fatigue, pain, and depression for most of her life, shares stories about everything from in-laws, car accidents, and a day in the emergency room, to wild bears, pet pigs, and very male husbands. Chapter titles include "Limburger Attitude" and "Life in the Manure Pile." www.hugsandhope.org/pb.htm

After: (Bringing it home to touch the reader)

What if it were YOUR child? Scary medical procedures. Long hospital stays. Missing out on carefree kid times. Children with critical illness need a little extra love from us all. Support Marsha Jordan in her effort to bring smiles to sick kids each day. Purchase this wonderful book of essays, beautifully illustrated by her own "Hugs and Hope Kids." In HUGS, HOPE, and Peanut Butter: Finding light after life's storms, Jordan shares hilarious accounts of everything from in-laws, car accidents and a day in the emergency room, to wild bears, pet pigs, and very male husbands. Send a child a smile - visit www.hugsandhope.org/pb.htm

Comments from Dina: Here, I tried to paint a picture with words that would help the reader feel the very real need of these misfortunate kids while understanding exactly why they should buy this book. I removed the mention of chronic fatigue, but it could easily be worked back in depending on where the ad is being published (for instance, a women's health website would work). Marsha's original ad contained fantastic visuals that really bring the book to life.

Sales Letter, Take Ten (Percent off your purchase, that is).

Ah, the dreaded sales letter. You've been avoiding writing it for half-a-year now. Six months of no sales letter means six months of NO PRODUCT SALES. Makes your tummy feel a little queasy, doesn't it?

We do the work, so you can breathe easy. Let Wordfeeder.com lift the burden of that nagging sales page that remains unwritten. You send us the details; we'll categorize, organize, and dance around in the head of your best customer - and we won't stop until an emotionally-super-charged, logically solid argument for your product is rolled out to perfection.

Sleep better knowing your info product has a home. One sales page means ONE page to update as you modify your product offer. ONE page where thousands of article, blog, ezine and website links will point and your future customers will click. ONE page means super-organized, "NEAT" marketing that fully leverages the power of the internet. Yes, your info product needs a home and Wordfeeder.com will provide.

Get it written in your own, personal style. Your sales page is your door-to-door web salesman and the ONE place where your prospects will find all they need to know about why your e-book is a must-have or your teleclass is a can't-miss. It doesn't have to be cheesy. It doesn't have to go on for miles and miles. It just has to be persuasive, effective and sell your product in YOUR special style. At Wordfeeder.com, capturing "the voice" is our specialty. Hand over the project with confidence.

You created this product with your own two hands and brain - now start marketing your talent!

1. Sign up with a trusted email autoresponder system that will put your product sales on autopilot so you can relax - may I recommend KickStartCart.com

2. Email Dina AT Wordfeeder.com before May 30 and enjoy 10% off the price of a freshly written sales letter that positions you as the expert and persuades the prospect to purchase.

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Copyright 2006 Dina Giolitto, Wordfeeder.com. All rights reserved.