Word Food: The Copywriting Ezine from Wordfeeder.com
MAY 2007
IN THIS ISSUE

greetings from the head copy chick

Hi Name,

Greetings from Wordfeeder.com. Spring is here! Or, not.

Is it me, or has the weather been as unpredictable as the daily life of a busy entrepreneur?

This month, we have a couple of different copywriting and marketing tips for your reading and learning enjoyment.

First, our feature article: Bad Copy, Good Copy: A Show-By-Example Guide to Writing Stronger Web Content. I think we're long overdue for an article like this, don't you agree?

Second, some grammar feedback from a recent post on Blogfeeder, the Copywriting and Marketing Blog from Wordfeeder.com.

Enjoy this issue of Word Food. And don't forget - now is the time to set your article marketing plans in motion. Still haven't sat down to develop your strategy? Wordfeeder.com can help. Email me today to get started: dina@wordfeeder.com.

Comments? Questions? Suggestions? Drop me a line.

 

Sincerely,

Dina Giolitto
Copywriting Consultant
Wordfeeder.com

 

 

copywriting feature

Bad Copy, Good Copy: A Show-By-Example Guide to Writing Stronger Web Content

by Dina Giolitto

Just like you, there are millions of people out there writing content for the web. These people are creating pages for their websites. They're crafting articles to publish on article directories. They're dreaming up new blog posts, hoping to lure in new prospects who "buzz" on the hot topics of the day.

And yet, only a handful of web business owners will achieve significant results for their effort - while the rest get passed over. Why is this? I'll tell you why. Their copy falls flat.

Next time you Google your favorite subject, pay close attention to the quality of the articles that come up. Do the words resonate with you? Or do you get a vague sense of drowning in useless information - meaningless drivel? Then, ask yourself: is this article truly without merit? Or, is it more likely that the package it came in lacks appeal, feels overwhelming, makes us "stumble over the words" as we're reading?

Below, I've listed some common writing errors that muddle your meaning and prevent you from connecting with your reader.

Continue reading "Bad Copy, Good Copy"

 

question box

His or Hers? Problems that Plague the Modern Grammarian

A few weeks ago, I invited some of my readers to join in a "grammar gripe-session" on my blog. Many people used the opportunity to vent freely, while others asked for advice. One question of particular interest came from Marie Rippel, creator of the All About Spelling program - an authority on the English language herself. Marie said:

I'm looking for smooth ways to avoid saying he/she, his/her. Sample sentence: "Each student should have his own set of flashcards."

(and then she continues,)

It was drilled into me in English class that you don't write, "Each student should have their own set of flashcards." We actually had worksheets in grade school where we reworded sentences to avoid such situations, and ended up with passive sentences like, "A set of flashcards should be given to each student." Yuck.

I am tempted to use "their" instead of "him." I wouldn't be sweating this, except that my audience consists of English teachers!

Dina responds: I've seen this problem handled in different ways. Some do ignore the verb disagreement and replace with "their." I've grabbed this makeshift solution in a pinch, but I won't lie to you and say I was without guilt over the issue. I agree with you, Marie... this is the wrong choice for someone such as yourself, who teaches the building blocks of reading and writing!

In a few of my articles, you'll watch me flip-flop back and forth between he and she, his and her. I'll use a male for the first example, and a female for the second, then back to male, and so on. This way, at least things are balanced out and I'm not showing a preference for one gender over the other. However, in the case where you see only one instance of this, I typically choose "his" unless I'm writing to a female-skewed audience. I've never received a complaint about it.

Marie also asks: I know that you should avoid ending a sentence with a preposition, but sometimes the resulting sentence is stilted. Any suggestions?

Original sentence: "As new letter tiles are introduced, you will be shown which label to place them under."

Correct, but stilted: "As new letter tiles are introduced, you will be shown which label under which to place them." I changed back to the original sentence in order to preserve a conversational tone, but I know that it isn't grammatically correct.

Dina Responds: Marie, I would take my cue from today's copywriting feature and say that we should do away with the passive verbs here. Rewrite the entire section to something like:

Place each letter tile under its appropriate label, as indicated by the instructions.

Thanks to everyone who responded to the blog post on grammar peeves! (Comments are still open if you'd like to jump in as a latecomer.)

copywriting specials

Article Marketing Services from Wordfeeder.com

Do you write and submit articles on the web as a way to grow your business exposure? How's that going for you? And have you asked yourself the important questions lately:

  • Why am I slaving over the marketing myself, when I could be attending to my clients' needs?
  • Why am I wasting warm, sunny days hunched over a computer, searching for "the right words" in vain?
  • Why do I take three days to write one article, when I could hand the task over to a copywriter who can do it in three hours?

Did you know that article marketing is a form of offpage search engine optimization? Yes - writing and submitting articles on the web will help you build your page rank. More importantly, it helps your future customers find you.

The "secret" is very simple really - all you're doing is generating keyword links that "point" back to your website. Wordfeeder.com partners with Davis Virtual Assistants to provide monthly article writing and distribution for select clients. If you aren't one of them, maybe it's time you asked: Why the heck not?

Service CAN include but is not limited to:

  • Article writing (including ONE revision per article)
  • Article distribution to relevant websites (including keyword links)
  • Article research - let us help you find the best sites to publish your work
  • Publishing articles live on your website (in HTML)

Fee: From $150 per article draft and up. Prices vary according to service selections. Let us know which services you need - we'll tailor your monthly fee around your request.

Contact us today to get started!

 

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Copyright 2006 Dina Giolitto, Wordfeeder.com. All rights reserved.