| Analogy
Marketing: How to Think Like the Web's Top Paid Creative Professionals
By
Dina Giolitto
Stand-out
marketing: you know it when you see it. Clicking on a page,
and suddenly you're hit with a burst of fruit-juicy goodness.
Vibrant colors, bold headlines. Simple, bright copy that swiftly
wipes your mind clean of all its clutter. A trustworthy smile,
and a clear voice that fills you with big ideas and a sense
of purpose, all in a matter of seconds.
I'm
talking about that thing that only some marketers have, that
makes other marketers bow down to their expertise and declare
them "Brilliant!" "One in a million!"
"A real thought pioneer."
What
makes some companies so magnetic, while others have you swiping
at the little X in the top right-hand corner of your web browser?
If you find out what this "secret" is, can you get
it for your own business?
I
have a name for that "thing", that talent that only
A-list creatives seem to have been born with. I call it Analogy
Marketing, because that's what it is.
The
effective use of a simple analogy can make your promises gleam
more brightly than those of the competition. It can imprint
your name in the mind of your target audience and keep it
there. And it frequently works, over time and through repetitive
contact, to convert fans and admirers to paying customers.
Continue
reading "Analogy Marketing: How to Think Like the Web's
Top Paid Creative Professionals"
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