March 2009

WELCOME BACK TO WORD FOOD

Hello and thanks for reading Word Food: the Copywriting and Marketing Ezine from Wordfeeder.com.

Dina with Wordfeeder Copywriting, keeping it short and sweet this month.

Those of you who write your own marketing copy may find this month's feature helpful. This is the exact brainstorm that I use when I work on branding campaigns for my copywriting clients.

To check out some past branding/conceptual ads that Wordfeeder has created, visit http://www.wordfeeder.com/brand-development.htm.

Scroll down to the bottom of that page, and check the copywriting samples for inspiration, and for an idea of what a copywriter can provide for your business.

We do websites, direct mail, articles, sales letters, newsletters and more.

Contact Dina@Wordfeeder.com to get started on your next marketing project today!


Warm regards,

Dina Giolitto
Copywriting Consultant
Wordfeeder.com

Copywriting: How to Write a Tagline for Your Company

by Dina Giolitto

Every brain works in its own, unique way - so there is no reason to assume that my method for writing taglines will be the one that gets your wheels turning and your creative juices flowing.

However, for those who appreciate a little creative direction, I'm going to give you a play-by-play of how I, a seasoned copywriter with a background in creating corporate advertising materials, go about dreaming up brand images for my clients.

Step 1: Do your research homework. If you're writing a tagline for someone else's company, then go visit their website if they have one. Check out the company brochure, and really get to know what they're about. If this is a rebranding assignment (they want a NEW tagline to match their NEW brand image), you'll want to find out what they didn't care for about their old marketing, what goals they fell short of and why, and what ideal they're moving toward...

Continue reading "How to Create a Tagline for Your Company"

 

 
 

Brochure copywriting idea: offer stimulus savings

In the last four days, I’ve worked on brochures for two of my clients which are designed to jump-start sales in a slow economy. Not only is this a refreshing change from the gloom and doom news headlines I keep reading, but it’s a far more accurate portrayal of what’s really going on in the world of business.

People are still buying from and selling to each other, yes, it’s true. Being involved with real-life marketing for real-life companies helps put everything back into perspective. If you think that the economy just shriveled up and died, you’re wrong.

I’ve got one client (an ad agency) who I’m partnering with on a brochure for their client which offers "stimulus savings" on home improvement projects.

Continue reading: Brochure copywriting idea: offer stimulus savings


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