Hello and thanks for reading Word Food: The Copywriting and Marketing Newsletter from Wordfeeder.com.

Are you a coach or consultant who targets small business owners with your marketing?

Are you concerned about how the economic recession may impact your future sales?

Explore this month's feature article, Marketing During a Recession, to explore expert views on this topic.

Comments? Questions? Suggestions? Drop me a line.

Marketing During a Recession?

by Dina Giolitto

In January of 2008, a poll administered by Fortune Magazine found that 4 out of 5 Americans were concerned that the U.S. would soon be or already is plunging into an economic recession. On the surface, this *sounds* like a grave situation. But no matter what the economy is doing or what the headlines are saying, the fact still remains: you've got a company to run and clients to serve. Will the economic downturn affect your business? That all depends on how successfully you navigate the change.

Business as usual, for many Americans, means finding creative ways to meet the needs of our customers.

Continue reading "Marketing During a Recession?"

Targeting the Small Business Owner: Should You Bother?

If you're a coach or consultant, you may be wondering if it's worth it to focus your marketing effort on the small business owner. What do people who manage small businesses consider necessary purchases? How does your product or service fit into that scheme?

Wordfeeder.com is conducting a market analysis of the small business owner. If you are one, or are interested in finding out more about this audience, then take our Small Business Marketing Survey.

Results will be posted in an upcoming issue of Word Food.

Thanks in advance - and feel free to forward the Small Business Marketing Survey to a Friend.

Need copywriting or website/print marketing? Email dina@wordfeeder.com for a project quote today.