Hi Name,

Greetings! I hope your Memorial Day and kickoff to summer have been fantastic so far. I myself have been enjoying my share of barbecues and swimming.

Did you know: I learned to swim at age 32. (Yes, that was a mere 3 years ago.) You really CAN teach an old dog new tricks.

Speaking of tricks... Summer's a great time to learn a few new ones. Let us teach you how to develop a kick-butt marketing campaign that will be ready for public consumption by September.

And speaking of marketing projects... I'm excited to report that Wordfeeder.com now has even MORE great ideas for your business. First - may I present our newly featured services:

Copywriting for Coaches

Copywriting for Web Designers

Second, we now have not one, but TWO blogs for your reading enjoyment. The first is Blogfeeder, a somewhat eclectic mix of marketing tips and stream of consciousness from my wacky brain.

The second is my all-new, nothing-but-copywriting blog - Copywriting on the Fly from Wordfeeder.com.

This is where I really get serious and share everything I've learned for more than 12 years that will turn you into a copywriting superstar. Or at least someone who publishes killer website content that attracts more business. ;0

Catch this issue's copywriting feature - Copy Blocked? Six Steps to Writing Short Ads that Sell.

Finally - I'm celebrating a sales goal milestone - and sending my appreciation with a special June offer on your next article marketing project.

Comments? Questions? Suggestions? Drop me a line.

Copy Blocked? Six Steps to Writing Short Ads that Sell

by Dina Giolitto

Which do you think would be easier: writing a high quality, 1.5 page article for the web? Or, coming up with a hard-hitting, 20-word classified ad?

If you said the 20-word classified ad is easier, you'd be wrong.

People who are about to take their first shot at writing a short ad usually have no idea what a pickle they're about to get into. "A Google ad? No biggie, I can swing this easy!"

And then it hits them: I must figure out the perfect way to say this, but do it in as few words as possible.

Retail advertisers refer to the short product descriptions that appear in print catalogs or online product pages as "copy blocks." Would you ever think you'd feel so "blocked" over something so simple - the humble, unassuming copy block? Trust me, it happens more than you'd think.

Continue reading "Copy Blocked: Six Steps to Short Ads that Sell"

(now available for your viewing pleasure on our all-new copywriting blog - go there now to check out my new chicken logo and tell me what you think of it)

So... What Are Your Marketing Plans for This Summer?

Ideally, this summer you should be thinking about what business strategies to set in motion. By the time September rolls around, you'll be ready to face your readers - back from their summer vacations, refreshed and primed for your products, services, your ingenious ideas, and your general enlightenment!

Some ideas to help get your creative juices flowing:

• A monthly article marketing campaign to bring your coaching entreprise more exposure
• A plan to slick up your website design and start up that monthly email newsletter you keep talking about
• A copywriting partner (pointing at self) to help you streamline your content creation process and serve your web design clients better
• A first draft of the e-book, training course or other product you keep putting off developing

Don't wait - do it now. Reach out and ask for the help you need.

Email Dina@Wordfeeder.com to get started on your summer marketing plans ASAP!

Sales Goal Celebration - $50 off Your Next Web Article

I have a little secret to spill - I reached a sales goal for my business in May. I won't share the number with you (I'm not that kind of girl) but I will say I'm pretty pleased with myself. To celebrate, I'm doing the following:

• Taking my honey and our best friends out to dinner (my treat)
• Offering $50 off your next article writing project*

*Good through the end of June 2007.

If you're still on the fence about marketing with articles, now's a great time to sample our services. Isn't it time YOU celebrated a sales goal for your business?

Contact us to take advantage of this terrific offer today!

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Copyright 2006 Dina Giolitto, Wordfeeder.com. All rights reserved.