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How to Leverage Your Existing Content Inventory for the Most Exposure
by Dina
Giolitto
If you've created or purchased a bulk package of articles to use in your marketing, congratulations! You just took the first step in getting more exposure, more customers, and more sales.
(For those who forgot or simply didn't know - each time you publish a new page on your website or blog, the search engines come around to index it. The more frequently they index you, the more visibility you get from people typing in the search box for whatever you sell. THIS is why we keep on publishing high quality website content week after week, month after month!)
Now that you know this much, it's time to move on to the next step: customizing each article and putting it to work as the sales agent for your product or service.
This means that each time you publish a new article (whether on your newsletter, website, or blog), you MUST do three things:
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