word food: the copywriting ezine

JULY 2007


IN THIS ISSUE
greetings
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copywriting
feature
your marketing
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copywriting
specials
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classifieds
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copywriting
on the fly

blogfeeder

 

 
greetings from the head copy chick

copywriterHi Name,

I hope you had a fantastic pre-Fourth-of -July weekend and are reading this on your laptop while lounging on the beach.

(Or, a rocker on the porch, a sunny spot by an open window or heck even a dark basement if that's how you prefer to work.)

In this issue of Word Food, I'd like to talk to you about perceived value in your sales copy.

Are you turning away business and missing out on sales because your copy doesn't adequately inform your readers of the incredible value you deliver?

Find out in this month's feature on Increasing Your Perceived Value (the sneaky little copywriting trick every smart business owner should know about).

If you haven't already, take a moment to explore our newly listed services at Wordfeeder.com:

Copywriting for Coaches

Copywriting for Web Designers

And finally - remember when we had that discussion on Grammatical Gripes and Punctuation Peeves back in April? I've compiled some of the blog comments and turned it into a grammar lesson that I think you'll find helpful.

Click here to read Credibility Thieves in Your Copy: Grammar Goofs and Punctuation Flubs

(as featured on our all-new blog, Copywriting on the Fly!)

Comments? Questions? Suggestions? Drop me a line.



Sincerely,

Dina Giolitto
Copywriting Consultant
Wordfeeder.com


 

copywriting feature

Perceived Value: a Sneaky Little Copywriting Trick that Will Help You Be the Guy or Girl With the Happiest and Most Clients

by Dina Giolitto

Do you create gorgeous sales pages that only get a trickle of responses?

Do you bend over backwards to deliver quality service, yet lose clients to competing businesses?

Do you find yourself wondering, "Why aren't more people BUYING?"

If the above questions make you nod your head sadly and maybe even shed a small tear... chances are, you missed something key the first time around in your marketing.

That "something" is a copywriting technique that will help you increase the Perceived Value of your product or service.

Perceived value refers to the perception that the customer has of your end deliverable.

YOU know the blood, sweat and tears that goes into whatever you produce for your clients. But do your customers know?

(Continue reading Perceived Value: a Sneaky Little Copywriting Trick...)

 

 


your marketing

So... What Are Your Marketing Plans for This Summer?

Ideally, this summer you should be thinking about what business strategies to set in motion. By the time September rolls around, you'll be ready to face your readers - back from their summer vacations, refreshed and primed for your products, services, your ingenious ideas, and your general enlightenment!

Some ideas to help get your creative juices flowing:

  • A monthly article marketing campaign to bring your coaching entreprise more exposure
  • A plan to slick up your website design and start up that monthly email newsletter you keep talking about
  • Sales copy that reflects the incredible value of what you offer your clients
  • A first draft of the e-book, training course or other product you keep putting off developing

Don't wait - do it now. Reach out and ask for the help you need.

Email Dina@Wordfeeder.com to get started on your summer marketing plans ASAP!

 


copywriting specials

Test Drive Our Article Marketing Service - 2 for 275

Never submitted articles on the web before? Now's your chance to test drive our services.

For the month of July ONLY, here's what we're offering:

  • 2 original, high quality articles, written exclusively for you, copyrighted in your name, and WITH your own byline attached
  • Keyword-rich titles, HTML and FTP upload service included
  • We will post that article to your website as well as open you a new article author account on EzineArticles.com and submit both the articles in both places
  • All for just 275 USD!

The regular price of our articles is 150 for writing ONE article, plus an additional 10 each per submission, PLUS we bill at 40 per hour (admin rate) for opening and managing your article accounts.

S*ave 105 USD when you sign up as a new client in July!

O*ffer ends July 31, 2007. Good for new customers only. Client must provide author bio and URL. Full payment due up front.

Contact us to take advantage of this terrific offer today!


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Copyright 2006 Dina Giolitto, Wordfeeder.com. All rights reserved.