February 2009

WELCOME BACK TO WORD FOOD

Hello and thanks for reading Word Food: the Copywriting and Marketing Ezine from Wordfeeder.com.

How's the economy treating you? Me, I don't buy into the whole corporate enslavement theory. The work is still there, it's just in different places than where you last looked. Get out there and start pitching your gifts and skills!

If you've already established yourself as a freelance service provider or business owner, then you're well ahead of the game. Good for you! I truly believe that outsourcing is the wave of the future - and that more and more people will be able to earn income from home offices and small businesses, as I do.

It's also my feeling that personal contacts are going to be more important than ever before - so be sure to leverage sites like Facebook and LinkedIn.com to keep in touch with people who may help you move forward with your career and business strategies, and vice versa.

Stick with Wordfeeder for copywriting tips to help "market brand you" as well as ways to help your company website stand out in the crowd.

Recession-Proof Your Business!

My team and I are preparing to launch a new private group, called Biz-Feeder. This is meant for business owners who would like professional marketing support, but who may not be ready to outsource writing and marketing plans to a copywriter.

If you're a do-it-yourselfer who can use a little creative feedback, plus guidance on "best practices" of growing a business online, then sign up to receive more info on our new group!

Members of Biz-Feeder will gather together for copywriting and marketing support, creative input from their peers, and their own private online area to manage projects!

Want to be one of the first to receive information? Then sign up for our Biz-Feeder mailing list, right here: http://www.wordfeeder.com/biz-feeder.htm

Set Your Sights on Business Goals...

Call on Wordfeeder.com to manage:

  • Your email newsletter - I'll walk you through the process step by step
  • Your new consulting website (even just a simple page to start with is fine!)
  • Your company blog (we partner with professional blog design experts)
  • Your content production - maybe you want to blast out 50 web articles between now and springtime! Great exposure for your website and brand.

At Wordfeeder, we work with you in any capacity you need. If you're creative but scattered, we'll help you get organized. If your marketing lacks oomph, we're happy to insert the missing zing that makes people want to click that "buy" button!

Don't miss this month's feature, Copywriting: How to Become a True Authority on the Web.

Contact Dina@Wordfeeder.com to get started on your next marketing project today!


Warm regards,

Dina Giolitto
Copywriting Consultant
Wordfeeder.com

Copywriting: How to Become a True Authority on the Web

by Dina Giolitto

Have you ever gone a-Googling in search of answers and been rewarded with the link to a great website, chock full of useful information?

I'm talking about "fat" websites - the kind that not only offer design that's easy on the eyes, but also provide you with detailed answers to every possible question imaginable on the topic at hand. The kind of site you must bookmark immediately because you just know that you'll be hungering for more at a later date, and this is one of the few resources that can truly offer what you want to know!

Such websites give you the sense that not only are you being informed by a true expert and professional, but you're also being addressed by a friend of sorts. No, not a friend you'd meet up with at the bar, but someone who speaks your language and knows how to convey ideas simply and concisely.

Now, if you're someone who's looking to build a business online, or a hobbyist who also wants to make a little side income from sharing what you know... then this is the type of site to keep in mind and strive for as you build your own presence on the web.

Continue reading "Copywriting: How to Become a True Authority on the Web
 
 

Beyond the Resume: Creating a Living Portfolio so the Jobs Find You

Let me guess. You’ve got that nagging feeling that it’s time to update your resume again. You’re thinking that you owe Monster and Hot Jobs and at least a few other people an appearance if you want to keep your head in the employment game.

Well, I want to point out something to you about resumes. This is important stuff for you to consider as the job market changes and the world as we know it turns on its head!

Resumes are OUT, websites are IN. Which is NOT to say that you shouldn’t have a resume… you want to keep all your bases covered. But you should also begin creating your Living Portfolio - even if you’ve never once thought of yourself as a consultant.

If you have a career, that means you’re formally trained in SOMETHING - so start acting like the expert you are, and this WILL be a testament to your qualifications for any job, be it temporary or full time.

Continue Reading "Beyond the Resume"


What's new with YOU? Here's what's happening at Wordfeeder.com:

Earn a Little Extra when you refer new copywriting and marketing clients to Wordfeeder! Click here to read about our paid referral program.

Be Our Linking Buddy. Click here to learn more!

Do-It-Yourself Online Business Owner? Get project management support and creative input on the upcoming Biz-Feeder Private Group! Sign up here to receive information.


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