December 2009

WELCOME BACK TO WORD FOOD


Dear NAME,

Happy Holidays and thanks for reading the Wordfeeder Copywriting and Marketing online newsletter!

Announcing Special Holiday Rates on Your Projects!

This month, we're offering special pr*ice breaks for business clients who want to finish off the year with a bang. Don't miss our flat rates on copywriting and marketing projects, running 'til the end of December. You can read our rates by clicking here.

Blog for Business

Today's feature covers blogging for business. If you want to use blogs to grow your readership and get more paying clients, then you'll appreciate the advice included in How to Blog Like a Champ, below.

Speaking of blogging like a champ... over on the Entrepreneur's Breakfast blog, I've featured Exemplary Blogger Astrologer Elsa Panizzon. A lot of people ask me how to get their blogs read, and frankly Elsa knows how to make this happen without even trying. So read our article, below, and then go check her out.

Join Our New Business Discussion Forum...

Finally - last month we announced Biz Feeder, the online business forum for people who want to do what I do - make a living on the internet!

Sign up for your own Biz-Feeder membership. It won't cost you a thing and you get direct access to me as well as other experienced online marketing professionals.

The Biz-Feeder Online Business Forum Will be Hugely Beneficial to the Following:

  • Coaches
  • Consultants
  • Specialists
  • Service Providers
  • Small Business Owners
  • Anyone else who runs a business online


Additionally, if you're a web designer, VA, hosting company, pro blogger or other, we need your insight and tips on the Biz-Feeder forum! Join us.

I hope to get to know you on the Biz-Feeder Discussion Boards!





Warm regards,


Dina Giolitto
Copywriting Consultant
Wordfeeder.com

How to Blog Like a Champ

Every blogger is a little different than the next. If you're super creative and a free spirit, you may read these rules and decide to throw them all right out the window and do your own thing, and that's cool. But for those who want a little Blogging 101, here are some things to consider as you foray into the wild world of blogging for business.

Think categorically. To get in the blogging frame of mind, brainstorm a list of topic categories that you can blog about on a regular basis. There should be some amount of keyword research involved with this step, as you want to be sure that you're covering subjects within your field that people out there are actively searching for. Use the Google keyword tool for this step. You can find it by Googling "Google keyword tool."

Add a personal touch. In addition to the highly searchable categories, you may also wish to personalize your blog with a bit of whimsy. Approach this the same way a magazine might design their monthly "columns." What do you want to talk about on a regular basis? Rants and raves? Ask (So and So)? News from the home front? You can get somewhat personal, but keep it in perspective. Remember that this blog will be promoting you professionally... so if you can't take the heat and don't want your worlds colliding, save the soulful outpourings for your Other Blog.

Continue reading "How to Blog Like a Champ"

 
 

Blogspotting! Interview with Elsa P. - Astrologer, Exemplary Blogger and All-Around Bad*ss

I get asked this question often: what makes a blog go from good to great?

What about great to addictive, as in, "I need a 12-step program to stop myself from hanging around this person's blog 24-7?"

Well… it's taken me a while to find the EXACT juicy blog that embodies this condition, but I think Elsa Panizzon of ElsaElsa.com fits the bill. A professional astrology blogger who's been at it since 2000, Elsa has the blogger's advantage of being:

- a gifted storyteller and conversationalist
- a confident and sometimes controversial figure
- able to hammer out endless streams of content
- highly organized in her approach to blogging and online business
- a long-time expert at what she does, which again, is astrology

That said, I'd like to welcome Elsa as this month's Exemplary Blogger and ask her a few questions about what makes ElsaElsa.com such a raging success.

DINA: How long have you been blogging for, exactly? Is there a difference in the way you blogged as a newcomer to the internet, versus your blogging style today? What, if anything, changed and why?

ELSA: I was writing about astrology on a thread I started on business-themed message board near the end of 2000. The thread was more than 400 pages long and a crowd had gathered when I got a spam mail inviting me to start a blog. I fell for the thing hook, line and sinker and started my blog, VeryModern Astrology in April of 2001. I moved to ElsaElsa.com in 2005......

Read the rest here.

 

WORDFEEDER COPYWRITING AND MARKETING SERVICES

In addition to writing marketing materials and web content, Wordfeeder also provides:

  • High quality website design and ongoing SEO
  • Website restructuring - for better search engine performance and navigation
  • Print and web marketing campaigns such as brochures, postcards, and sales letters
  • Email newsletter management
  • Blog development and posting

Some of these services we offer entirely on our own. Others bring creative professionals into the mix - really talented designers and tech people!

Contact Dina@Wordfeeder.com to get started on your next marketing project today.


What's new with YOU? Here's what's happening at Wordfeeder.com:

Do It Yourself Copywriting Guides: Now on s.a.l.e. in our copy shop!

Earn a Little Extra when you refer new copywriting and marketing clients to Wordfeeder! Click here to read about our paid referral program.

Be Our Linking Buddy. Click here to learn more!


LIKED THIS NEWSLETTER? Tell a friend to sign up for their own copy by clicking here.
 
Brought to you by Wordfeeder.com - Read about our Copywriting Services.