December 2008

WELCOME BACK TO WORD FOOD

Hello and thanks for reading Word Food: the Copywriting and Marketing Ezine from Wordfeeder.com.

The holiday season is my favorite time of year. It's a great month to reconnect with old friends... and to meet people to remember in future Decembers.

Are you on Facebook?

Connect with Wordfeeder - my Facebook page is right here.

A Little Something for You This Holiday Season.

Be on the lookout for a little surprise in the mail from Wordfeeder.com. It's something that should come in handy for you as a business owner and marketer. If you gave me your address when you signed up for our online newsletter, then that's where the mailing should arrive. But if you didn't and you'd like a copy, please email your postal address information to dina@wordfeeder.com.

Grow Your Business in 2009!

I'm feeling a bit guilty because last year I had the 24 Days of Blogging to offer my readers. But this year, I've been a busy copywriting elf, working with my team behind the scenes to create something for the New Year that I think you'll really like.

We're getting ready to launch Biz-Feeder.com, Wordfeeder's first ever private group for do-it-yourself marketers. Members of Biz-Feeder will gather together for copywriting and marketing support, creative input from their peers, and their own private online area to manage projects!

Want to be one of the first to receive information? Then sign up for our Biz-Feeder mailing list, right here: http://www.wordfeeder.com/biz-feeder.htm

Set Your Sights on Business Goals...

Call on Wordfeeder.com to manage:

  • Your email newsletter - I'll walk you through the process step by step
  • Your new consulting website (even just a simple page to start with is fine!)
  • Your company blog (we partner with professional blog design experts)
  • Your content production - maybe you want to blast out 50 web articles between now and springtime! Great exposure for your website and brand.

At Wordfeeder, we work with you in any capacity you need. If you're creative but scattered, we'll help you get organized. If your marketing lacks oomph, we're happy to insert the missing zing that makes people want to click that "buy" button!

Don't miss this month's feature, How to Write Copy That Keeps Readers Riveted on You and What You Do.

And while you're thinking about holiday presents, be sure to check out the terrific interview that we had with fellow biz owner, Bea Kunz of Sage Hill Farms and Vintage Store.

Contact Dina@Wordfeeder.com to get started on your next marketing project today!


Warm regards,

Dina Giolitto
Copywriting Consultant
Wordfeeder.com

How to Write Copy that Keeps Readers Riveted on You and What You Do

by Dina Giolitto

Do you ever get emails that say things like, "I'm about to tell you how to get more clients and sales!"? What's your impression of a message like this? Does it make you want to click? Or are you immediately bored out of your head and hurrying away to the next thing?

Many marketers make the grave mistake of not being edgy enough with their message. Sure, we ALL want more customers and sales. But who hasn't been promised this, only to be let down time and time again?

I don't know about you, but a message like "Get more clients and sales" tends to fall on deaf ears when it enters my corner. Even if the article really did contain some pretty nifty tricks, it's not likely that the headline would even make a dent. And if the headline doesn't do its job, who's reading your awesome copy? Nobody, that's who.

Click the link for tips on how to write copy that keeps readers riveted on you and what you do...

 
 

bea kunzInterview with an Entrepreneur: "Bea" is for Business

DINA: Welcome to another edition of “Interview with an Entrepreneur - at EntrepreneursBreakfast.com. As a small business owner myself, I have grown to appreciate other people who are also working hard to deliver good products and services. And with the level of customer service from big companies deteriorating to such a great level, I’m happy to give my business to people who I have grown to know and like.

We’re here talking with Bea Kunz, the owner of Sage Hill Farms and Vintage Store. Bea is one of my favorite ladies - someone whom I admire very much, who is working for an admirable cause. I think you’ll find that her herbal blends make the perfect holiday gift - and they’re easy to send by mail.

Bea, you are a successful businesswoman and the owner of Sage Hill Farms - a sustainable herb farm business. Can you explain what it means to be sustainable and why it’s important?

Continue reading our interview with Bea Kunz of Sage Hill Farms and Vintage Store.


What's new with YOU? Here's what's happening at Wordfeeder.com:

Earn a Little Extra when you refer new copywriting and marketing clients to Wordfeeder! Click here to read about our paid referral program.

Be Our Linking Buddy. Click here to learn more!

Do-It-Yourself Online Business Owner? Get project management support and creative input on the upcoming Biz-Feeder Private Group! Sign up here to receive information.


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