|  Hi
Name,
Seems
like the hot topic in my inbox this month is search
engine optimization.
Copywriters
want to know how to give it to their clients. Clients want
to know why they need it for their websites. Once they find
out the "why," they then seek out the "how"
- meaning, cost-effective ways to get it.
I
don't advertise myself as a search engine copy specialist.
There are many more copywriters out there who have made a
science of keyword copywriting. Me, I don't think it's as
complicated as people make it out to be. But
I do think that it's necessary. I include
keywords and keyword links in my copywriting clients' websites
whenever possible, whether they ask for them or not.
If
you think you can get away with
NOT search engine optimizing your website
and still manage to attract clients from thin air, you couldn't
be more wrong.
If
you think you
can't afford SEO,
you're also wrong.
Finally,
if you think SEO is beyond your
comprehension... again... wrong!
Get
the SEO essentials in this month's feature, To
Search Engine Optimize, or Not to Search Engine Optimize:
That is the Question.
Comments?
Questions? Suggestions? Drop
me a line.
|
