Is
Your Web Copy Cursed? Learn the Quickest Way to Let Sales
Slip Away (and How to Make Sure it Never Happens to You)
by
Dina Giolitto
Did
you ever read one of those sales letters written by top
marketers on the web, and immediately feel envious of their
success? Do you ever wonder why the Big League web marketers
have that Copywriting Voodoo Magic... but your website seems
to be cursed?
I
have some sad news for you. If you're not pulling in the
cash that you well deserve for your talent;
yes, there's a good chance your website may indeed be doomed.
Keep doing (or not doing) what you're doing, and you can
look forward to embarrassingly small sums of profit piddling
in at a snail's pace, for the rest of your life.
But
I also have some happy news: the curse can be undone. You
CAN turn
your luck around, and start enjoying prosperity and abundance,
selling like a champ, doing what you love.
So,
how to lift
the web copy curse, and majorly up your profit potential?
1.
Call upon the forces of that old dynamic duo, Copywriting
and Web Marketing
2.
Kick up the audience collection and involvement process
3.
Eradicate ALL traces of "modest, humble, mediocre, ho-hum and so-so" from
your web materials and replace with "Killer Confidence" Copy that really
gets things humming!
Copywriting
and web marketing go hand in hand, working to bring you
greater reader response and better sales conversion. Simply
said, you cannot
ever have one without the other and expect real results. Rub those
two magic stones together, and surprise... the curse of
the bad web copy is forever lifted.
Lift
the curse!
Breathe
new life into your web copy. Present your readers with
a powerful emotional argument as to
why your product or service is the answer
to their every desire - the cure for what ails them, the satisfaction
that eludes them, and the peace of mind to quell their
fears. Once you nab the copywriting, you're halfway
there.
The
next necessary step is a web marketing campaign that stirs
your audience to life and
motivates
them to take immediate action
(ultimately, buy what you're selling). What's web marketing?
It's the plan or strategy that you will use to
motivate your
readers to act now.
Your
marketing could be an event, a limited time only promotion,
a contest,
a sweepstakes giveaway, a "get it now" incentive. It could
be something as big as inventing a new holiday, or as small
as inviting fellow article marketers to join you for a
blog carnival.
Every
marketing campaign requires timed information releases,
pre-written materials, specific instructions that tell
your readers what to do next... and small "rewards" that
will be the incentive for folks to keep following along.
Typical
incentive rewards on the web:
1.
free exposure (in the form of links, author spotlights
or free
classified ads)
2.
price breaks (for members only, of course)
3.
free information (perhaps an e-book download,
original article or short tutorial)
Each
time you promise and deliver one of these key incentives,
you bind
your readers closer to you, build confidence in
your
ability and establish trust in your business.
From this transaction grows the potential for future
sales. Again,
the marketing is the "plan" that will become the catalyst
for future success. And as we roll out the plan, we discover
that copy and marketing are inextricably bound together...
for if your copy lacks the punch and pizzazz that will have your
readers catching "Me
Too" Fever, you may as well quit trying to pull off the marketing!
Now,
HOW are you going to ever kick off a web marketing campaign
if you have no loyal readership?
You can't do it. That's why the audience
collection process is one of the first critical moves toward "big-time web marketer" fame.
Audience
collection involves two actions: 1. bait, 2. capture. Gosh,
that sounds so sneaky, but bait-and-capture
is really just par for the marketing course.
So put out the bait - start showing up in places where
you know your target audience
regularly checks in. For example,
a web networking forum that you run yourself,
or participate in regularly. A public posting area or
classifieds site, an article
or blog directory... these
are all opportunities to cast your line so
to speak, and be noticed by people who are primed for
what you can offer them.
The "capture" (which
is not a capture at all because it's purely voluntary),
involves suggesting that your reader sign up to be
on your mailing list. Give
them a reason: "We offer special price breaks
to our exclusive list members." Pass out
those incentive cards. You'll be shocked
at how many web
surfers willingly
trade you their email addresses in exchange
for immediate gratification
(say, an instant e-book download) or the
promise of excitement
and freebies to come.
Finally:
kick the modesty habit. Your sales letter or promotional
mailing
is no place to tell your readers, "Golly, we've never done this
before and we've only got a couple sign-ups so far, but we sure
hope you participate..." Humility
might work at the local church ladies' luncheon, but not for
your web marketing sales pitch. I mentioned Copywriting Voodoo
Magic in the opening paragraph of
this article? Learn how to pump up your energy levels and use
your Superstar Marketer voice to communicate exactly why...
1.
You're THE BEST at what you do
2.
This offer is like no other
3.
The item in question will fulfill your greatest needs,
wishes
and desires
And
don't forget to tell your readers that...
1.
Folks are flocking in droves and if you're
anybody, you should be, too
2.
Hurry, time is of the essence and you won't want to miss
out!
Are
you ready to start marketing and writing lip-smacking copy
like the highest-paid professionals? Here
are three tasks for you to complete RIGHT NOW to get
the ball rolling:
1.
Get an email management system and autoresponder
(try KickstartCart.com or ConstantContact.com)
2.
Review your web copy and replace EVERY instance of "wishy washy" with "wild and
wonderful!"
3.
Grab a pen and paper and WRITE DOWN THE EXACT PLANS for
your next marketing
campaign.
That's
all there is to it. Just those three easily-achieved goals
for this week, and
you're off to a running
start.
Think
you've got what it takes to lift the curse and get your
copy on par with the web's top
marketers? It's
going to take some work and possibly even some professional
input...
but you're
bright, motivated,
and I know you can make it happen!
Copyright
2006 Dina Giolitto. All rights reserved.
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