Hello and thanks for reading Word Food: The Copywriting and Marketing Newsletter from Wordfeeder.com.

Spring is on the way, and with it comes new growth.

Do you ever wonder if you should get involved with blogging?

Do you blog now, but find that it's not really working to get you more clients?

Lots of people claim that blogging gives their businesses a boost. But how does this work? Can you run an online blog properly, and still be successful at the "doing business" part of it?

How can a copywriter help you become a star blogger without completely fabricating your entire image and personality?

This month I'd like to direct your attention to a couple of posts I created on my own blog, Copywriting on the Fly. (I've published the intro to one of them, below).

They'll help you understand how blogging "like the pros do it" can enhance the growth of your business.

How Does a Copywriter Blog for Someone Else?

Comments? Questions? Suggestions? Drop me a line.

How Does a Copywriter Blog for Someone Else?

by Dina Giolitto

A lot of people ask me how, as a copywriter, I can blog FOR them. I avoided answering this for a long time. I honestly wasn’t sure.

What I’ve learned is, you can’t blog for someone else. Blogging is a highly personal and subjective thing. If a person has zero writing ability and zero inclination to blog, then they shouldn’t blog, period. In that case, I wouldn’t even suggest having a copywriter help you out with blogging.

I say this because blogging is one of those activities you have to commit to and be present for. Having someone else blog your every word is… well, dishonest.

Continue reading "How Does a Copywriter Blog for Someone Else?"

You might also enjoy our other blogging feature, "Should You Blog?" where I reveal some reasons why blogs like Copyblogger and DumbLittleMan are so successful, and how you can accomplish that for your company as well.

Targeting the Small Business Owner: Should You Bother?

If you're a coach or consultant, you may be wondering if it's worth it to focus your marketing effort on the small business owner. What do people who manage small businesses consider necessary purchases? How does your product or service fit into that scheme?

Wordfeeder.com is conducting a market analysis of the small business owner. If you are one, or are interested in finding out more about this audience, then take our Small Business Marketing Survey.

Results will be posted in an upcoming issue of Word Food.

Thanks in advance - and feel free to forward the Small Business Marketing Survey to a Friend.

Need copywriting or website/print marketing? Email dina@wordfeeder.com for a project quote today.