Copywriters are typically called
upon to handle the writing portion of projects such
as:
Advertisements
for all forms of media - newspaper, magazine, web,
radio, television
Advertorials
- similar to an infomercial, this is a cross between
an ad and an article
Articles
- for magazines and trade publications, websites,
blogs and newsletters
Bios
- for artists, coaches, consultants, speakers, specialists
and many other professionals
Brochures
- your standard "company brochure," membership
brochures and seasonal brochures
Case studies
- a popular way to show how your clients benefit from
using your service
Catalog copy
- Copywriters create both the institutional copy that
brands your business, and the actual products and
services that appear in the catalog
Ebooks
- this type of writing is typically educational with
a "soft sell"
Information
products - like ebook writing, but can be converted
to webinars and telecourses
Newsletters
- company news, helpful tips, feature articles, and
a few promotions
Postcards
- sometimes a single mailer, but more often in an
ongoing series
Promotions
- fliers, circulars, coupons, and so forth
Sales letters
- a persuasive pitch that can be used to advertise
a new product
Taglines -
a necessary part of your brand development, goes hand
in hand with your logo
Testimonials
- usually the clients provide the testimonials and
the copywriter tweaks
Website content
- copywiters who know the web handle aspects
such as page navigation, keyword selections, headline
writing, and of course, the persuasive copy that appears
on every page
Whitepapers
- the formal version of information products
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