How to Keep Content Flowing in Continuously to Your Website

by Dina Giolitto

Everybody keeps telling you how critical it is to constantly publish content to your site. Trouble is, you're not a writer, or you are one, but it takes forever to get one simple article published. Trust me, you don't want to miss the opportunities that come with being an authority in your field - and that starts with having plenty to teach others.

Some tricks that aggressive content publishers use to build their sites to gargantuan proportions and keep web traffic funnelling in:

Avoid perfectionism. I've encountered far too many people who turn the simple task of writing an informative article into a week-long project. Just write the article (or have it written), edit for clarity energy, grammar and flow, and be done with it. 600-800 words is ideal. When you get good at knocking out simple web articles, step it up to five articles in a sitting.

Keep a swipe file of ideas. Most web article titles simply "say what it is." Sure, you can add a dash of creativity, but keep in mind that the title or headline is what gets indexed and categorized by Google. So a title that reads "How to Write Exceptional Web Copy" might be boring, but it will get you many more readers than one that says "Wordsmithing Wizardry 101". Knowing this will make it easier to write a list of functional titles that can later be dressed up and used as the basis for new articles.

Turn emails into articles. As an expert, you'll often find yourself doling out advice via email - to your clients, to readers who find your website and submit questions, and even to your friends or relatives. Save these emails so you can later tranform them into information that the general public will benefit from.

Find a good source for images. Images draw the eye in with a focal point. If you have two identical articles side by side, one with images and the other without, I guarantee the one with images will get you more readers. Some sites where I go to find good stock photography images: http://sxc.hu, http://istockphoto.com.

Plan your content creation strategy. Decide if you want to add five articles per month, one per week, 50 per season, or whatever the case - and then work up to that. A blog is also a great way to keep on publishing fresh content - although you may find yourself slacking off with a blog because it's so easy to just log in and "write whatever." Try to maintain a high standard of quality.

Be opportunistic about your content. Step back and look at what you create with an objective eye. Maybe you just wrote a 1,500 word article. But can that article be divided into three mini articles? The more pages of content you have, the more keyword links and the more Google will smile favorably upon you. Or how about if someone volunteers to submit articles to your site? Less work for you, more visibility in the form of fresh content.

Don't forget to capture leads. Even if you're not actively selling this time, OR publishing a newsletter, you want to build a contact list for when the time comes. Sign up with Aweber.com and get a form up on your site so people can opt in to receive mailings from you. Many people who read your future newsletter may very well become customers down the road - and refer others to your business.

 

Copyright 2009 Dina Giolitto, Wordfeeder.com Copywriting and Marketing. All rights reserved.

 

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