Copywriting: How to Become a True Authority on the Web

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Copywriting and Marketing Categories article marketing and copywriting tips Branding Tips Blogging Tips Email Newsletter Tips grammar advice persuasive copywriting tips sales letter copywriting tips search engine copywriting tips technical aspects of copywriting the copywriting client web copywriting and marketing tips One Dollar Consulting Special Send $1 via PayPal, then email your most pressing questions about marketing to dina@wordfeeder.com today. for corporate clients copywriting for coaches copywriting for web designers Landscaping Marketing real estate copywriting copywriting for the specialty food industry technology marketing & copywriting	Copywriting: How to Become a True Authority on the Web By Dina Giolitto Have you ever gone a-Googling in search of answers and been rewarded with the link to a great website, chock full of useful information? I'm talking about "fat" websites - the kind that not only offer design that's easy on the eyes, but also provide you with detailed answers to every possible question imaginable on the topic at hand. The kind of site you must bookmark immediately because you just know that you'll be hungering for more at a later date, and this is one of the few resources that can truly offer what you want to know! Such websites give you the sense that not only are you being informed by a true expert and professional, but you're also being addressed by a friend of sorts. No, not a friend you'd meet up with at the bar, but someone who speaks your language and knows how to convey ideas simply and concisely. Now, if you're someone who's looking to build a business online, or a hobbyist who also wants to make a little side income from sharing what you know... then this is the type of site to keep in mind and strive for as you build your own presence on the web. Let me give you a few examples of websites that I've found in my travels that have knocked my socks off for being authoritative and useful: http://knittinghelp.com (stumbled upon this while Googling "knitting") http://dogtime.com (found this one while searching for information on Australian Cattle Dogs) http://garden.org (general search on gardening) http://www.webdesign.org/ (discovered while Googling "web design") Let's examine what makes these sites successful, appealing, and easily found - and what you need to do if you intend to build a site of similar construction: 1. They're information-rich - and not just with your basic, how-to articles, but with in-depth information - serious answers to serious questions. 2. They're categorical. This is a huge reason why authority sites come up first on the search engines. The fact that they're organized categorically, using common industry terms (keywords), and plenty of keyword links on EVERY page of the site, makes them easily indexable. 3. They continue to add content! The web is a competitive place. Not only do you want to keep on adding new information to your site so visitors have more to look forward to... but you definitely want to do it just because others in your field are also adding fresh, relevant content every day. So if you have 100 articles on your site today, but then next week your competitor has 130 articles, then guess who's getting found first? Them, not you. This is why you really want to keep on adding content every chance you get. 4. They're "web 2.0 friendly." Not only can you read about whatever you want to know... but you can also view videos, participate in discussion forums, leave article/blog comments, download free resources, and maybe even listen to an audio podcast or two. I want to stress, though, that video and audio do NOT take the place of good, old-fashioned words on the page. If you're hosting a video-only site that's one thing... but please don't forget that many of us still prefer to read. Still others have slow computer connections that don't allow us to enjoy your video as readily as you'd like. So offer more than one option - the search engines DO notice! Finally, and this bears repeating, authority sites are always professionally designed. You may have noticed that on a good website, no matter what page you're on, you can easily click on to any number of areas within the site, via well-placed links. You can go to any one of the main pages, via the navigation bar. You can visit pages that are placed in the same topic category as this page. You can return to the previous page that you were reading before you arrived here. And, you can go on to the next page in this series of articles. When amateurs take their first shot at web design, they often overlook the extreme importance of organization. They publish new pages and forget to link to them. They put up a new article, but then forget to give viewers the option to "go back" to the previous article they were reading. You want to avoid such blunders if possible - instead, designing your website similar to a large building with category-specific rooms... a vast library of information. And the beautiful thing about the web is that you can actually include the same content in more than one "room" at a time! For example, if you created a site all about baseball, and you had an area that featured tips on pitching... you could not only feature articles and videos on pitching on that page... but you could ALSO place the pitching videos in a "Baseball Videos" room that features videos on all topics! To review: the rules of building an amazing, content-rich, authority site are: 1. Keep adding exceptionally written content 2. Clear, clean design 3. User-intuitive navigation 4. More than one way to learn, i.e. articles, videos, audio, interaction 5. Tight, categorical organization 6. Keywords in all the right places. Don't miss the next article on how to keep content flowing in continuously to your website! Ready to put your website to the test? Call on Wordfeeder.com to critique the functionality of your website copy, navigation and design. Contact dina@wordfeeder.com to schedule your website review for the upcoming month! Copyright 2009 Dina Giolitto, Wordfeeder.com Copywriting and Marketing. All rights reserved. Go to the page where we list all copywriting and marketing articles Want more? Sign up for Word Food, our Copywriting and Marketing Newsletter. get a copywriting or website marketing quote Thanks for visiting Wordfeeder.com Copywriting and Marketing. If you're interested in a copywriting, web design or web marketing quote, please include project details such as: Type of Project (web copy, sales letter, articles, etc.) General Project Details (target audience, product, etc.) Number of Pages Links to Previous Ads Links to Competitor Ads Whom You'd Like to Emulate (or not emulate!) Anticipated Due Date Please email to Dina@Wordfeeder.com with the subjectline "Copywriting Quote". Need a referral for a web designer, virtual assistant or search engine optimization expert? Just say the word! We work with only the best service providers. Thanks! More Copywriting Articles Recently Added Articles: How Do You Market Coaching Services During a Sluggish Economy? Blog or Website? 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