Copywriting for the Real Estate Industry
The real estate industry requires a special brand of copywriting all its own. After all, we're discussing what, for many, will be the biggest investment of their lifetime. It only makes sense that we want to list every single reason to choose your particular real estate company over the rest. We also want to take great care in pointing out the many selling points of specific property listings as well.
However, what most new real estate professionals may not realize going into the copywriting and advertising game, is that they are restricted in their communication. For example, did you know that when writing copy for a home listing, you're not permitted to suggest that say, a 4-bedroom home might be "perfect for your family?" Or, that a 2-bedroom home is "ideal for couples?" This falls under the category of being discriminatory in your copywriting.
Naturally, this will cause you to feel creatively limited in your advertising. A copywriting professional can be a handy source of inspiration.
Real estate is one of the most competitive industries. If you're developing a website for your company and you really want visibility, then you should have three major goals:
1. Publish search-engine optimized copy on a steady basis.
This can include monthly uploads of professionally-written real estate articles, real estate buying checklists, free downloadable pdf brochures, a group forum where people can ask questions and share information, or a real estate listings site for your specific area.
2. Find ways to drive targeted leads to your website.
There are many solutions to meet this need. You can blog about real estate news, launch a site related to local happenings and tourism, send out postcard mailings periodically, and submit your real estate listings to sites like Craigslist.org.
3. Invest in a marketing method which will allow you to connect with your prospects repeatedly.
Your mission, if you want to offer a real estate newsletter, would be to make use of the content you're already developing with your articles and blog. The newsletter taps your prospect on the shoulder and says, "Don't miss this terrific, free info we're providing."
The great news about copywriting for real estate is that there are endless topics folks want to know more about, and endless angles you can take when writing articles and information products.
Email Dina@Wordfeeder.com to discuss your copywriting and marketing needs today.
Real Estate Brochure (PDF)
RichVernon.com (website)
Real Estate Copywriting for Trifold (PDF)
Mortgage Article (PDF)
The Virtual Tour Summit (PDF)
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