The Copywriting Client from Heaven | Wordfeeder Copywriting Services

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Copywriting and Marketing Categories article marketing and copywriting tips Branding Tips Blogging Tips Email Newsletter Tips grammar advice persuasive copywriting tips sales letter copywriting tips search engine copywriting tips technical aspects of copywriting the copywriting client web copywriting and marketing tips One Dollar Consulting Special Send $1 via PayPal, then email your most pressing questions about marketing to dina@wordfeeder.com today. for corporate clients copywriting for coaches copywriting for web designers Landscaping Marketing real estate copywriting copywriting for the specialty food industry technology marketing & copywriting	Custom Search The Copywriting Client from Heaven: When Great Jobs Fall Out of the Sky by Dina Giolitto Part of taking on new copywriting clients is the "initiation process"-- that is, finding out if they're trustworthy and reliable. This means having several phone conversations to get a "feel" for their character, several email exchanges, and of course the negotiation and contract-signing phase. Sometimes it can take as long as three months before a client seals the deal. Other times, a great one just falls out of the sky and into your lap. Of course, you should always be wary of a copywriting or design client that wants to get things going too soon. What's the rush? Is he trying to pull a fast one with his fast moves? Is she planning to hustle out as quick as she hustled in, and ultimately stick you with an unpaid invoice? While some people operate in a swift and sheisterly manner, others are simply feeling the pressure of a deadline crunch and asking for your help. Can a harried client offer you a terrific new opportunity for stimulating work? Sure he can. And if all goes well, you can count on getting a callback for an upcoming project with this same good egg. If an unexpected work prospect with a tight deadline lands on your doorstep and you have nothing else going on, seriously consider taking the challenge. Take it if you value time well-spent for quick cash. Take it if working under pressure quickens your pulse and gets those creative juices flowing. No, the rush job isn't for everybody, but if you're the type who gets a rush off it, then just go for it. Some deciding factors: how well you get along with the prospect. Without a doubt, have those phone conversations. Pay close attention to what this person needs and how she responds to your questions. If she seems to be on the same page as you and her ego doesn't rule her thought process, then you've got it made. Lob a couple of ideas back and forth and see if you can't firm up a plan together. Sometimes, collaborations like this come together like a well-set gelatin mold. Other times, you know that you're just not seeing eye to eye. If the first few discussions feel bumpy and uncertain, forget it. The key to a short-order contract job is instant sympatico. Don't kid yourself for a minute that the work will go smoothly if you can't even hold a simple conversation with the person. Don't let the promise of quick cash cloud your judgement. If things don't go well with this client, you're looking at a potential hit-and-run. (That is, hit-you-for-a-job, run-away-without-paying.) So, you must know in your gut that you already love said prospect's style, approach, sense of pacing, ideas... every last bit of it. A final test: ask the potential copywriting or marketing client to send you a rough draft ahead of time if he has one. Also ask him to send samples from prior jobs. In reviewing the work, you'll definitely be able to tell if you can mimic his style and produce what he wants with minimal effort. You may find that he writes like nothing you've ever seen, or the work is totally unfamiliar. If that's the case, don't take the job. Other things: a quick review of her website and business materials. An address check. Draw up a contract pronto. Oh yes - and since you're "fitting her in" on short notice, absolutely consider raising your rate. If you normally charge $70 an hour, see if she bites at $100 per hour. If she's making a decent living at what she does and really needs you, she may just go for it. If not, your regular rate will do. Give this client your devoted attention and the bulk of your time in the few short days that she may require it. She's paying you, after all. When something like this goes off without a hitch, it's truly a beautiful thing. Yes, you may be a little stressed out for a bit, but in the end it's worth it if the client is pleased with the work. Heck, you may just have yourself a regular! And isn't that what this freelance writing thing is all about? Copyright 2006 Dina Giolitto, Wordfeeder.com Copywriting and Marketing. All rights reserved. Go to the page where we list all copywriting and marketing articles Ever Dreamed of Earning Your Living Writing Copy for the Web? Now's your chance to learn all there is to know about how to launch, organize and successfully run an online writing and editing business from the comfort of your home office. Get on the list for our upcoming guide, "The Nitty Gritty of How to Start a Writing or Editing Business on the Web." Learn more by clicking this link! No time to read right now? Simply fill out the form below! We'll contact you as soon as the guide is ready for public consumption. Thanks. Custom Search Want more? Sign up for Word Food, our Copywriting and Marketing Newsletter. get a copywriting or website marketing quote Thanks for visiting Wordfeeder.com Copywriting and Marketing. If you're interested in a copywriting, web design or web marketing quote, please include project details such as: Type of Project (web copy, sales letter, articles, etc.) General Project Details (target audience, product, etc.) Number of Pages Links to Previous Ads Links to Competitor Ads Whom You'd Like to Emulate (or not emulate!) Anticipated Due Date Please email to Dina@Wordfeeder.com with the subjectline "Copywriting Quote". Need a referral for a web designer, virtual assistant or search engine optimization expert? Just say the word! We work with only the best service providers. Thanks! 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