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Copywriters and Blog Marketing: What Can You Farm Out Today?
If you read my previous article, How Does a Copywriter Blog for Someone Else?, then you likely have some tasks in mind that you might be able to outsource to your copywriter and get things humming on your blog. Below you'll find a list of blog-related marketing tasks that a copywriter can help with:
Your Domain. Finding a good and sticky one.
Your Tagline. What's that top header going to say?
Your Newsletter. What will the name of your monthly or bimonthly mailings be? How will you organize your mailings and features?
Your Articles. You can't write every blog post, but you can have a copywriter hone and refine the ideas you come up with for articles.
Your Media Room. Speakers and high profile bloggers may want a separate area where the media can learn more and read company news.
Your Company Press Releases. A copywriter can turn your company news into human interest.
Your Static Pages. People will want to know "the man or woman behind the blog." What will your About, Services and other supporting pages say?
Your Product Mix. This is the most important part. What will you plan to sell people from your blog and newsletter?
Blogging takes time, patience and sustained effort.
You won't have a ragingly popular blog within weeks of becoming a blogger. In fact. chances are, the first blog you create will go through several incarnations before it really feels like you and begins to pull the traffic that you're looking to bring in. Some of my clients have experienced amazing success blogging - and ended up creating some of the most attractive blogs on the 'net. But it took time, effort, commitment and the willingness to be flexible and keep changing as needed. Your blog will be your living, breathing marketing experiment!
The key is to have an open mind - be willing to just put it out there, and keep it going even when you feel like your blog is headed in the entirely wrong direction. This is true creative license, and a lot of people aren't used to having this kind of freedom. But it's the best kind to have and you can do anything with it!
If your blog sucks at first, don't scrap it. Just give it a facelift, maybe change the focus of your posts, and keep blogging. Talk to your marketing person/copywriter to find ways to improve what you don't like about your blog.
And above all - never give up!
Copyright 2008 Dina Giolitto, Wordfeeder.com Copywriting and Marketing. All rights reserved.
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Copyright 2009-2013 Dina Giolitto and Wordfeeder Copywriting and Marketing. All rights reserved worldwide.