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Working with a Copywriter? 6 Ways to Save Money

by Dina Giolitto

Working with a copywriter can boost your marketing efforts, ultimately boosting your business sales. As is the case with any professional, there are things you can do upfront and during the process that help to save you money when partnering with a copywriter on your writing and marketing projects.

Plan ahead

Planning is the key to success for almost any endeavor. Working with a copywriter is no exception to the rule. There is quite a bit of upfront work that can be done on your part, which will save time and money over the course of the project. For example, if you or your marketing manager has already done the research on which keywords you want to focus on for your web content marketing campaign, or you have a list of headlines or topics that you can hand over to the copywriter, this saves the copywriter from having to do the research on their own—saving them time and you money.

Necessities only

Does your copywriter really need to sit on a conference call between you (the company president) and the account executive that they submit the copy to for a status update meeting? No. Your account executive already knows whether or not they have received copy from your copywriter or what the status of the project is, so why should your copywriter sit on the phone for an hour, charging you for their time, when their interests are already represented by your account executive? The moral of the story is only include your copywriter in meetings and conference calls where their presence is necessary. It can really cut down the cost of your copy bill.

Limit to one draft

Most professional copywriters hit their mark on the first shot. Limit the amount of draft revisions you have the copywriter produce and you will also limit the total of the bill. If you have situations where you are going past one or two revisions, then you are either working with the wrong copywriter or you are being way too picky. Find a new copywriter that meets your needs or take a step back and reorganize your priorities.

Provide all of the information upfront

The more information you can provide upfront, the less time your copywriter has to spend figuring it out. Supply all of the information about the project, what the project goals are, who the audience is, the format (email, print ad, online or print article), the expected length, and any research you have at the beginning of the project. Nine times out of ten, you or someone in your company has all of this information. It is the basis of the project and it’s information that should be shared with your copywriter.

Don’t keep changing the terms, conditions, and needs

Once you have established the terms, conditions, and needs for the project with the copywriter, do not change them. Changing directions in the middle of the project can cause the copywriter to have to start over from scratch, and you are going to pay for this in the end. Proper planning helps to eliminate this problem. If you are not behind a project 100% and don’t have all of the information together, then do not include a copywriter in the project until you are ready.

Work with someone who specializes in your field

Specialization can save you a lot of time, money, and headaches when working with a copywriter. A copywriter that already understands your industry, your product, your service, etc., is already two steps ahead of a copywriter that has never written one word about anything to do with your industry. You’ll cut out a lot of the upfront explaining and overcome a great learning curve if you stick with someone who already knows what is what.

These are just a few of the ways you can work with a copywriter and keep the cost of working with a professional under control. Stick to them and you are well on your way to a happy relationship with your accountant and your copywriter.

Wordfeeder.com is the home of Dina Giolitto's Copywriting, Copy Editing, Web and Print Marketing Services. Interesting in learning how to market your business successfully using the latest online and offline methods? Eager to master the art of writing copy that gets you more clients and sales? Then keep following along! We publish articles regularly and post them on our home page. Write to dina@wordfeeder.com with comments or for a project quote today.

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