home   about   copywriting services  web design   web copywriting   copy editing  email newsletter management   blog content  article writing   sales letter content   direct mail copywriting   branding campaigns   POstcard Marketing   SEO critiques    social media profiles  resume writing   Small Business Advertising   testimonials   copywriting and marketing articles   sign up for our newsletter    contact us

About Wordfeeder

what is copywriting

about the copywriter

why work with us

copywriting rates

projects we handle

copywriting samples

copywriting testimonials

copywriting and marketing newsletter archive

do-it-yourself website building and marketing tools

One Dollar Consulting Special

Send $1 via PayPal, then email your most pressing questions about marketing to dina@wordfeeder.com today.

for corporate clients

copywriting for coaches

copywriting for web designers

Landscaping Marketing

real estate copywriting

copywriting for the specialty food industry

technology marketing & copywriting

What Story Will You Tell in Your Company Brochure?

Many people who come to Wordfeeder for copywriting services aren't sure if they should have a website, brochure, or both. I say, it's great to have both online and print formats. This way you're covering your web-friendly customers as well as reaching out to those who prefer their marketing the old-fashioned way - sent by mail, or handed to them.

Brochures come in handy whenever you need a physical piece of marketing to pass out, and you want it to be a little (or a lot!) more memorable than the standard business card. Take copies of your company brochure along with you to trade shows, workshops, conferences, speaking engagements, seminars, client meetings, networking events, and wherever you may have occasion to meet other people who might be able to use your products and/or services or refer your business.

Brochure Writing: Not Quite Like the Web

When it comes to brochure writing, you have X number of words to tell the story of your company and to position your brand as an authority in your field. Remember that in the brochure, we want to be highly persuasive and convincing. After all, you're competing with other companies within your industry who are likely sending out very similar materials as you are. The last thing you want is to be just another blank face in the crowd.

Another important fact about brochures: once your piece goes to print, you won't be able to make changes on a whim, the way that you can with a website. So don't make the mistake of throwing together some poorly thought-out brochure copy, only to get it back, hate how it reads, and toss it in a drawer, never to be seen again.

Brochure Writing: Touch Those Emotional Hot Points

Many companies choose to focus their brochure copy on "our company" and what "we" did. Of course, this is appropriate for the section where institutional copy goes. But if you do this throughout the entire brochure, you'll find that people are only minimally interested in what you have to say. To really catch people's attention, you've got to reach into their minds, extract their true wants and needs, and address these. Come across as an ally who understands their pain and is here to help them by providing a quality service.

Some Must-Haves for Writing Powerful Brochure Copy

• The company background or story, mission, and unique selling proposition

• The product or service that's being sold (if this is a general, all-purpose company brochure, then list all of them)

• Features and benefits of the product or service in question

• Hi-res images - your company logo, product shots, bio picture, and any other images that you want to include

• Contact information - street address, phone number, fax, email address

• Access to the person who will be designing the brochure so the copywriter can team up and they can bounce ideas off each other

• Links to competitor mailers that reflect a similar style as the one you're trying to achieve

Prepare to be Interviewed by your copywriter

If you really want your brochure to be a stunning piece of artwork, then you need to get on the phone and share with your copywriter the real passion behind your company or business. Prepare to have your mind probed as you go into the philosphy and passion behind what you do. Why are you better than the next guy? What drives you to do your best for customers? How do you amaze and delight people every day? Tell your copywriter about your proudest moments, greatest accomplishments, the positive changes that you have brought about, the ways you have contributed to society, and the ways that your product enhances people's lives and makes the world a better place. All of these details make the difference in the way your customer responds.

get a copywriting or website marketing quote

Thanks for visiting Wordfeeder.com Copywriting and Marketing. If you're interested in a copywriting, web design or web marketing quote, please include project details such as:

• Type of Project (web copy, sales letter, articles, etc.)

• General Project Details (target audience, product, etc.)

• Number of Pages

• Links to Previous Ads

• Links to Competitor Ads Whom You'd Like to Emulate (or not emulate!)

• Anticipated Due Date

Please email to Dina@Wordfeeder.com with the subjectline "Copywriting Quote".

Need a referral for a web designer, virtual assistant or search engine optimization expert? Just say the word! We work with only the best service providers.

Thanks!

home

about

web design

web copywriting

copy editing

email newsletter management

blog content

article writing

sales letter content

direct mail copywriting

branding campaigns

Postcard Marketing

seo critiques

social media profiles

resume writing

press release writing

testimonials

sign up for our newsletter

contact us

Tip Jar

Thank you for your donations to keep Wordfeeder going!

"...not only are you able to straightforwardly articulate my thoughts and vision with relatively little ongoing direction from me, I am also profoundly impressed by your ability to bring yourself into my business and understand exactly what I strive, and need, to do."

David Bohl
SlowDownFast.com

"I am happy to say that we now show up on the first page of both Yahoo and Google searches for the word 'fudge'...without pay-per-click marketing, either."

Thank you very much for all your help."

Steve Jackson
PFudge.com

"The best part about working with Dina @ Wordfeeder.com - responsive, efficient, extremely talented, responsible, professional, interactive, no-nonsense-get-the-job-done !"

- Holly Rose, President
Sage Strategies, LLC

Click here to read more copywriting and web marketing testimonials

Ever Dreamed of Earning Your Living Writing Copy for the Web?

Now's your chance to learn all there is to know about how to launch, organize and successfully run an online writing and editing business from the comfort of your home office. Get on the list for our upcoming guide, "The Nitty Gritty of How to Start a Writing or Editing Business on the Web." Learn more by clicking this link!

No time to read right now? Simply fill out the form below! We'll contact you as soon as the guide is ready for public consumption. Thanks.

Copywriting, Marketing and Small Business Resources

Email Marketing, Newsletter Management: We recommend and use Aweber.com

Email Marketing and Shopping Cart in One: We recommend Kickstart Cart

Low-Cost Shopping Cart Integrated with PayPal: We recommend and use E-Junkie.com

Domain Names, Website Hosting and Tech Support for Your Online Business: We recommend and use Network Solutions

Website Hosting: we recommend and use BlueHost