Articles: The Perfect Branding Tool
by Dina Giolitto
If you own a web-based business, you're
probably aware of the need for things like link exchanges,
lead-purchasing, SEO copy, copywriting
ezines, banner ads and all of the "traditional"
ways to get exposure on the World Wide Web.
But did you know that article
marketing is by far the best way to build your brand while
at the same time increasing your exposure?
Web
articles. They're hot. Why? Because people have realized
that when you submit an article for distribution on the web,
you're dangling your URL in front of an endless stream of
prospects, all of whom are already interested in what you
have to offer. Why is this? It's due to the categorical nature
of web article marketing itself.
Article
distribution sites are arranged by category. So, if you
write an article about sea rays, your article is going to
get picked up and placed on other websites that are related
to aquatic life. It's highly likely that the people who visit
that site will be interested in your subjectmatter and want
to read what you have to say. So the potential interest is
there even before your article hits the page.
When you write web
articles, you soft-sell your brand to your potential customer
by giving away something they need before they even know your
name. How so? Within the body of your article, you're including
a chunk of valuable information for your reader to absorb,
learn from and remember you by!
Let's say you're a "marketing mom"
who wants to sell mail-order hand-painted gifts on the web.
How will you go about branding your name? First, isolate your
key customer. That would be MOM. Where does she live and reign
on the web? In bazillions of online mommy groups and forums!
So start writing articles about gifts that speak to your number
one prospect, Mom. If you're a mom too, you'll likely have
lots in common, so get those articles going and start talking
Mom to Mom. In your articles, offer your prospect a few ideas
she can use in her business and her life, then gently introduce
her to your hand-painted gifts. Roll out article after article,
and submit to every place you can find on the web that might
be a hot spot for the work-at-home web mommy.
Your full-out article
marketing campaign will take careful strategizing,
time and effort, but the end result, brand recognizability,
is worth the extra energy you put in. Right now, there's no
better way to build your brand on the web and do it quickly.
Saturate your market with articles that position you as an
expert in your field, and the leads will follow. Soon you'll
be pulling in orders for your hand-painted collectibles faster
than the little Korean ladies you hired can paint them!
Branding is establishing trust and faith
in your company name. Branding cements relationships. Branding
keeps your customers coming back year after year! What better
way to let your future clients get a better idea of who you
are and what you can do for them, than talking to them in
well-written articles that help to brand your good name?
If you haven't already, start thinking about
an article
marketing campaign. Target your key customer, and then
lay the foundation for your brand... one article at a time.
Copyright 2005 Dina Giolitto, Wordfeeder.com
Copywriting and Marketing. All rights reserved.
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