Articles and Branding: Five Steps to Success
by Dina
Giolitto
Are you ready to become an internet
marketing expert? Are you ready for a massive conversion
rate plus unlimited residual streams of income for your web-based
business? Excellent! I'm here to focus your mind on the job
at hand. Today you will learn how article
marketing is the means to the end, and that end is PROFIT.
Web marketing success happens one project
at a time. The formula we're about to discuss works best when
your product is information-based. Meaning, if you're an expert
in your niche, other people are going to want to learn Your
Secrets. You can use this to your advantage- by creating marketable
products that deliver information (your Secrets) to customers
who are willing to pay for it. You will then use web articles
to lure in your prospects.
How will you go about this? Take it one
step at a time.
Step 1. Select a niche
market. What are your interests? Where does your expertise
lie? Wherever that is, is where you will focus your next marketing
project. Let's say it's real estate. Your Marketing Mission
is: make your name recognizable within the realm of real estate.
Build yourself up as an expert in the buying and selling of
property.
Step 2. Create an
online persona and brand for your business. For continuity's
sake, let's go with the real estate example. Suppose you want
to be known as the Inside Expert on house flipping for profit.
Sounds like a great plan to me! Now grab yourself a web designer
and a great copywriter and get going on perfecting that image
of you as the Real Estate Go-To Guru!
Step 3. Develop an
informational product that readers can buy directly from your
website. You've seen those kits that all the Experts
are selling, right? Who told you that you can't sell one on
your website? Nobody. So, get going. Start pulling all nighters
if you have to, just get that kit written and make it powerful
so that your buyers will go, WOW! I can't believe what I learned
from this guy/girl, and for such little money! Hire a ghostwriter,
if you really want to get this project cracking. Either way,
as Nike says: Just Do It.
Step 4. Write articles
to build your credibility. If you've
been reading my "series of internet
marketing articles" in order, you'll already be familiar
with the concept of article marketing. This is where you use
an Article Distribution website like Ezinearticles.com
to help deliver quality articles to end users who will feature
your articles.
(Note: I listed this as Step 4, but really
your articles should be flowing
as early as Step 2.) As part of your brand-building strategy,
stream a steady flow of web articles to content-hungry webmasters
who fall into your topic category, who will then spread your
sage advice all over the internet. If you're burdened with
time constraints, hire a ghostwriter to do this work for you.
At the end of the articles, include a bio that directs them
to your website. From there, they can learn more about you
and what you can offer them.
Step 5. Direct your
customers to a sales letter that teaches them about your product.
Again, you can do this with article
marketing. An easy scenario to follow: You write an intriguing
article featuring five tips on how to gauge the real estate
market. At the end of the article is your bio, which directs
the reader to a link where a sales letter page opens. That
sales letter will then contain certified testimonials from
happy clients and customers of yours. All of this will further
enhance your reputation as a qualified expert.
The final outcome: clicks to your website,
where visitors use PayPal or another easy money transer in
exchange for your informational product. The profit's in your
pocket. Beautiful! YOU DID IT! Give yourself a pat on the
back. Take a vacation!
Of course, if you're going to be an internet
expert, it's a smart idea to create multiple areas of expertise
for yourself in more than one niche. Again, articles are the
means to the end. Suppose now that you're done with your online
real estate venture, you've figured out that Copywriting
is another God-given talent of yours that can be leveraged
for profit. Time to create a Brand New Internet Personality!
How will you do this? Easy. Follow the five steps I mentioned
above, only replace each mention of real estate with Copywriting.
Do you see the INFINITE POSSIBILITIES? Good!
You've got plenty of work to do. So stop reading, and start
writing
those articles!
Copyright 2005 Dina Giolitto, Wordfeeder.com
Copywriting and Marketing. All rights reserved.
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