 Article
Writing Service from Wordfeeder: How to Get Noticed
in Your Niche?
How is it that other websites
manage to rocket to the top... while your company
languishes at the bottom (of Google, that is)?
The simple answer to this, whether
you want to believe it or not, is that the other guys
are busy writing articles that showcase their knowledge
on the web. The articles are anywhere from 500 to
800 words, high quality, grammatically sound, and
effectively capture the voice of the company. This
voice is the one that your target audience is ready
and waiting to hear.
Why would writing articles work
to build your credibility and expertise?
Well, simply writing the articles
and stopping there won't be enough, of course. The
whole idea is that the web is a massive index of information.
It wants to categorize everything in a logical way,
ordered by topic and then sub-categorized into what
they call "deep content." The search engines
send their spiders out to crawl for this information.
When they find industry-specific
buzzwords tucked into all the right places of your
website, they then list your domain in the proper
place. Later on, when human searchers type your buzzwords
into Google or Yahoo, they'll be rewarded with a link
that goes back to your site. The more you publish,
the more you get indexed, and the more people find
you, the bigger you grow in popularity. So of course
it stands to reason that you want to be caught saying
something intelligent when visitors show up looking
for whatever you've got.
Where should you publish the articles?
1. Reputable article
syndication sites.
These days, it doesn't seem to be enough to submit
articles to just any old article syndication website.
You've got to be choosy about who you keep time
with. So, my advice to you is to make your selection
from the ones that have been around the longest,
like EzineArticles.com. Or, you can try out the
new and happening article sites like Buzzle.com
that offer great looking graphics.
2. Good looking, great
sounding blogs.
From there I'd suggest you look to build relationships
in and around the blogosphere. Many people think
of blogging and article marketing as two different
things, but really they're the same. Lots of smart,
well-connected people manage blogging communities
where multiple authors contribute. It's like having
your own column. Just make sure that you're posting
in a place where readers who want what you're selling
regularly converge.
3. Your website.
Finally, you should publish a
library of category-specific articles on your own website.
Don't overlook this, it's possibly the most important
strategy of all. If you're worried about duplicate content,
you can get away with publishing one article in two
or three places. Just make sure you wait a few months
before you take the content from here and put it over
there.
What other secrets can I share with
you about article writing and publishing on the web?
You should switch your
mindset from that of "many words make a great article,"
to "many articles make a great website." Mind
you, I am NOT suggesting that you skimp on quality here.
We've all seen those disgusting content factories, spewing
out article churn. Nobody reads that dreck - and although
PLR and other forms of mass article production may seem
appealing for their low price, it's a huge waste of
money. You will NOT build trust or make sales that way.
How can you obtain meaningful,
well-written articles that teach your readers something
they want to know - but won't break your pocketbook?
You should develop an article writing
strategy that works with your budget. Remember that
if one option doesn't work for you, there are other
ways to solve the problem. For example, you can hire
a copywriting to write articles for you at a bulk
rate - say, five a week at X price. Then, you can
manage a portion of the writing on your own - contributing,
say, two more per week if you have the time and inclination.
You can also have a VA work out
basic article "outlines" that a copywriter
can later develop into something substantial for you
and finesse the voice. Heck, you can even pick up
a bulk packet of PLR filth, and then have a much stronger
copywriter make something noteworthy and substantial
from those drafts.
How many articles should you write
and publish?
This is such a difficult question
to answer. That depends on how smart you're being
about your SEO - and I'm not just saying that to be
geeky. Try to write something every day, if you can.
Make sure you include keyword-rich titles and links...
but also keep the voice at a "human" level
of intelligence. In my experience, you start seeing
results at 200 articles... but really it goes on and
doesn't stop. I publish web content every day, and
this is how people find me. If you're going to do
the website thing, it's just what keeps you in the
race.
Ready to talk about article writing
with Dina at Wordfeeder.com?
Contact me by filling out the form
on our contact page. I want to hear your plans for
crafting high quality articles on the web!
Or, read more about how you can
develop an article writing and marketing strategy
on the web...
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Copywriting - Article Marketing Master Plan
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Article Marketing: The Ongoing Process
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