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Marketing Your Business With Articles - What You Should Know

Marketing with articles, or "article marketing" as some refer to the practice, serves three purposes for your web-based business. These are as follows:

Article marketing helps you brand your business, grow your exposure and build your reputation as an authority on a particular topic or craft.

Article marketing works to bring inbound links to your website - and in many cases offers keyword advantage (applies ONLY to article sites that permit keyword links in the author resource box).

Article marketing acts as a slow-conversion sales generator - attracting interested parties from the outside, encouraging them to sign up for your mailings, and gradually building a trust-based relationship with them by sharing valuable information that they can use.

Wordfeeder.com will walk you through the process of creating articles that showcase your knowledge and position your company as a subject authority. Push your name out there, grow your customer base and build a loyal following of eager readers!

Email for a customized quote today: Dina@Wordfeeder.com

Article Marketing - Get With the Program

The process of marketing with articles is easy:

Write, syndicate, and then circulate a certain number of articles each month that are reserved exclusively for distribution purposes, as a means of of driving traffic from the articles themselves back to your website.

Wordfeeder.com Recommends the Following When Marketing Your Web Business With Articles:

Add a sign-up form. Implement a means of capturing email addresses on your website once your article readers arrive there.

This is done with the intention of making additional contact via an email newsletter, blog alert, or other type of mailing.

Choose one of the standard email management systems such as Constant Contact, EZ Ezine, 1ShoppingCart.com or AWeber.com. Or, ask your web designer to set something up on your server.

Do not publish the same articles on your website or in your ezine as you do on the article directories. If you visualize your ideal customer, this will make sense to you. He or she arrives at your website after reading advice you've offered in the form of a web article. If all goes well, your ideal customer will be signing up to receive your ezine. What will this person expect to read with the first issue he sees - certainly not the same articles that he saw "out there" on the web. Give him a gift he can use - valued insider information.

Keep your web articles short and to the point. Sure, you want to dazzle your future clients, but save it for your own website. Warm them up with a tasty tidbit of information, then present them with the golden nugget once they become your ezine subscriber or website visitor. A one-page, or one and a half page web article is more than enough to cover five basic points about your topic and then entice your reader to learn more after they click your URL.

So you're ready to launch your monthly article marketing campaign? Great!

Learn what you need to do to get started right here: Article Marketing: Create Your Own Plan for Success.

Email for a customized article writing quote today: Dina@Wordfeeder.com

Wordfeeder.com is the home of Dina Giolitto's Copywriting, Copy Editing, Web and Print Marketing Services. Interesting in learning how to market your business successfully using the latest online and offline methods? Eager to master the art of writing copy that gets you more clients and sales? Then keep following along! We publish articles regularly and post them on our home page. Write to dina@wordfeeder.com with comments or for a project quote today.

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get a copywriting or website marketing quote

get a copywriting quote Thanks for visiting Wordfeeder.com Copywriting and Marketing. If you're interested in a copywriting, web design or web marketing quote, please include project details such as:

- Type of Project (web copy, sales letter, articles, etc.)
- General Project Details (target audience, product, etc.)
- Number of Pages
- Links to Previous Ads
- Links to Competitor Ads Whom You'd Like to Emulate (or not emulate!)
- Anticipated Due Date

Please email to Dina@Wordfeeder.com with the subjectline "Copywriting Quote".

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