Article Marketing: the Better Offpage
SEO Solution
by Dina
Giolitto
Been reading up on SEO?
If so, you know that there are one of two major strategies
for bumping up your website on the search engines. One is
onpage optimization, which involves plumping up your website's
headlines, subheads, alt image tags and content with popular
keywords. The other is offpage optimization, which, although
not talked about nearly as much, will drastically improve
your rank if done the right way.
Offpage SEO works like this:
To improve your SEO rank and increase traffic
to your site, you need to get more popular websites to link
to you. This is called inbound linking.
Websites are ranked 1 to 10 for Page Rank;
one being the least popular and 10 being the most popular.
If you're just starting out, you're probably a 1 or a 2, but
you want to be at least a 6 and who knows... maybe one day
a "perfect 10!"
Just like real-life office hobnobbers, your
little website is going to have to do some shmoozing with
those big league websites to get noticed. How can you give
your site some help? Just as you feared: you must first research
whose site is ranking higher than you are for your selected
keywords. Then you must email them and ask if they'll place
your website link on their site.
Now when you ask people with highly visible
websites if they can add your URL to their list, what do you
think they typically say? "Sure, for a small fee..."
(But more likely a not-so-small fee). So now we're talking
about money, and nobody wants to lay out cash, especially
if they're just starting out.
For this reason, you may be interested to
learn: there's a new wave in offpage optimization that does
not involve researching other people's websites OR emailing
people OR negotiating link placement fees.
It's Article
Marketing.
Simply stated, Article Marketing is distributing
keyword-rich articles that include your name, professional
author bio and URL link to other websites that display the
articles as content. Then, publishers come by and pick up
that content to place on THEIR websites.
Now, let that sink in for a moment and then
remember the goal of offpage optimization: to get better ranking
sites to link back to your URL. Article
marketing covers this easily. How so?
As an article marketer, you can distribute
hundreds of keyword-loaded articles to top ranking article
content sites like EzineArticles.com.
EACH TIME you post an article on a site like this, your article
gets indexed in their content BY KEYWORD and your URL is listed
along with it. That's with EVERY article you write.
It's also worth noting, that when you choose
to showcase your work on a highly reputable, top ranking site
like EzineArticles.com, you get the added advantage of their
expertly designed and fully search engine optimized website
template to help push you higher on the search engines.
A third point: EzineArticles.com is the
number one choice for real live internet marketers to post
their articles, pick up other authors' articles to use in
their emailed ezines, and generally affilate with for all
things article marketing. So if you wanted to start getting
your name out there and known by all the right people, posting
your expert articles on EzineArticles.com might be a pretty
good way to do it.
Still not convinced that article
marketing with a top ranking site is an incredible offpage
optimization tool for your site? Submit four articles and
then do a Google search on your name. Tell me what comes up.
Then... when you're ready to take full advantage of this incredible
opportunity: create a full-scale article marketing campaign
that includes keywords and highly targeted copy... submit
to the highest ranking article distribution sites... and watch
your website rocket up the ranks!
Copyright 2005 Dina Giolitto, Wordfeeder.com
Copywriting and Marketing. All rights reserved.
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