Article Marketing: the Better Offpage SEO Solution

by Dina Giolitto

Been reading up on SEO? If so, you know that there are one of two major strategies for bumping up your website on the search engines.

One is onpage optimization, which involves plumping up your website's headlines, subheads, alt image tags and content with popular keywords. The other is offpage optimization, which, although not talked about nearly as much, will drastically improve your rank if done the right way.

Offpage SEO works like this:

To improve your SEO rank and increase traffic to your site, you need to get more popular websites to link to you. This is called inbound linking.

Websites are ranked 1 to 10 for Page Rank; one being the least popular and 10 being the most popular. If you're just starting out, you're probably a 1 or a 2, but you want to be at least a 6 and who knows... maybe one day a "perfect 10!"

Just like real-life office hobnobbers, your little website is going to have to do some shmoozing with those big league websites to get noticed. How can you give your site some help? Just as you feared: you must first research whose site is ranking higher than you are for your selected keywords. Then you must email them and ask if they'll place your website link on their site.

Now when you ask people with highly visible websites if they can add your URL to their list, what do you think they typically say? "Sure, for a small fee..." (But more likely a not-so-small fee). So now we're talking about money, and nobody wants to lay out cash, especially if they're just starting out.

For this reason, you may be interested to learn: there's a new wave in offpage optimization that does not involve researching other people's websites OR emailing people OR negotiating link placement fees.

It's Article Marketing.

Simply stated, Article Marketing is distributing keyword-rich articles that include your name, professional author bio and URL link to other websites that display the articles as content. Then, publishers come by and pick up that content to place on THEIR websites.

Now, let that sink in for a moment and then remember the goal of offpage optimization: to get better ranking sites to link back to your URL. Article marketing covers this easily. How so?

As an article marketer, you can distribute hundreds of keyword-loaded articles to top ranking article content sites like EzineArticles.com. EACH TIME you post an article on a site like this, your article gets indexed in their content BY KEYWORD and your URL is listed along with it. That's with EVERY article you write.

It's also worth noting, that when you choose to showcase your work on a highly reputable, top ranking site like EzineArticles.com, you get the added advantage of their expertly designed and fully search engine optimized website template to help push you higher on the search engines.

A third point: EzineArticles.com is the number one choice for real live internet marketers to post their articles, pick up other authors' articles to use in their emailed ezines, and generally affilate with for all things article marketing. So if you wanted to start getting your name out there and known by all the right people, posting your expert articles on EzineArticles.com might be a pretty good way to do it.

Still not convinced that article marketing with a top ranking site is an incredible offpage optimization tool for your site? Submit four articles and then do a Google search on your name. Tell me what comes up. Then... when you're ready to take full advantage of this incredible opportunity: create a full-scale article marketing campaign that includes keywords and highly targeted copy... submit to the highest ranking article distribution sites... and watch your website rocket up the ranks!

 

Copyright 2005 Dina Giolitto, Wordfeeder.com Copywriting and Marketing. All rights reserved.

 

 

 

 

 

Go to the page where we list all copywriting and marketing articles

Ever Dreamed of Earning Your Living Writing Copy for the Web?

Now's your chance to learn all there is to know about how to launch, organize and successfully run an online writing and editing business from the comfort of your home office. Get on the list for our upcoming guide, "The Nitty Gritty of How to Start a Writing or Editing Business on the Web." Learn more by clicking this link!

No time to read right now? Simply fill out the form below! We'll contact you as soon as the guide is ready for public consumption. Thanks.

Want more? Sign up for Word Food, our Copywriting and Marketing Newsletter.

get a copywriting or website marketing quote

Thanks for visiting Wordfeeder.com Copywriting and Marketing. If you're interested in a copywriting, web design or web marketing quote, please include project details such as:

• Type of Project (web copy, sales letter, articles, etc.)

• General Project Details (target audience, product, etc.)

• Number of Pages

• Links to Previous Ads

• Links to Competitor Ads Whom You'd Like to Emulate (or not emulate!)

• Anticipated Due Date

Please email to Dina@Wordfeeder.com with the subjectline "Copywriting Quote".

Need a referral for a web designer, virtual assistant or search engine optimization expert? Just say the word! We work with only the best service providers.

Thanks!

More Copywriting Articles

Recently Added Articles:

How to Plan Out Your Postcard Campaign for the Highest Conversion Rate

How to Charge for Copywriting, Writing or Editing Services

How to Plan Out and Delegate Your Bulk Article Writing Project

How to Write a Good Web Article in 5 Simple Steps

How to Get Bulk Articles for Your Niche Based Website

Bulk Article Writing or Content Writing Service

How to Get a Basic Business Website

Home Page or About Page: Which One Are You Writing?

Economy of Words vs. Clunky Writing

How to Crank Out Copywriting and Web Marketing Jobs in Record Time

Do You Utilize the Sidebars of Your Website?

How Do You Market Coaching Services During a Sluggish Economy?

Blog or Website?

The Trick to Getting Your Newsletter Read and Bringing in New Business Each Month

2009 and Prior - Listed in Alphabetical Order:

10 Simple Ways to Punch Up Your Copy, Redirect Your Website Traffic and Dramatically Increase Sales

11 Reasons Not to Hire a Freelance Copywriter (and Why They're All Poor Excuses)

11 Ways to Caffeinate Your Copy: Give it More Juice, Get More SALES

13 Ways a Copywriter Will Kick-start Your Marketing

5 Critical Aspects of Website Design that Can Lessen the Impact of Your Copywriting

5 Ways Web Copy is Different From Print

7 Quark Express Tricks Every Copywriter Should Know About

7 Points of Contact in Your Marketing Copy

9 Things a Copywriter Can Do to Successfully Capture the Brand

Accelerate Your Freelance Copywriting Career

Analogy Marketing: How to Think Like the Web's Top Paid Professionals

Are Your Keywords Making You Sound Less Intelligent?

Articles and Branding: 5 Steps to Success

Article Marketing Master Plan

Article Marketing Online: The Real Reason Why Shorter is Better for Your Web Traffic

Article Marketing Submissions Sites

Article Marketing: the Better Offpage SEO Solution

Article Marketing: Work It On the Diagonal So You Can Go Vertical (from our ezine)

Article Writing: 5 Tips on How to Pull and Hold the Reader

Article Writing Dos and Don'ts

Article Writing: How to Improve the Quality of Your Content as a Means of Attracting a Higher Caliber of Clientele

Article Writing Service from Wordfeeder: Get Noticed in Your Niche

Article Marketing: What is it and How Can I Use it to Grow My Business?

Articles: The Perfect Branding Tool

Bad Copy, Good Copy: A Show-By-Example Guide to Writing Stronger Web Content

Branding to Multiple Audiences: How to Retool Your Existing Content

Business Blogger: Are You Competing for Traffic... With Yourself?

Copywriters and Blog Marketing: What Can You Farm Out Today

Copywriting and Branding Exercise: Determining Your Company Mission and Values

Copywriting and Marketing: 5 Ways to Get the Word Out About Your Website

Copywriting and Marketing Resources

Copywriting: Drafting Rules for Professionals

Copywriting for Astrology, Tarot and the Mystic Audience

Copywriting: How to Become a True Authority on the Web

Copywriting: How to Write a Tagline for Your Company

Copywriting: How Different Should Your Brochure Be from Your Website Content?

Copywriting Tip: How to Keep All Eyes Riveted on Your Sales Letter

Copywriting to the Rescue: How to Connect Deeply With Your Readers to Get More Sales

Copywriting Tricks: Mastering the Voice

Copywriting: Why It's Better to Write the Homepage Last

Direct Mail Copywriting Tip: How to Tackle Your First Postcard Campaign

Does Your Sales Letter "Smoke" Your Product? How to Tell if You Need to Tone Down Your Sales Copy

Editing and Writing Tips that Will Have Your Book or E-book Flying off the Shelves

Email Newsletter Process: Critical First Steps

Email Newsletters: Your Most Pressing Questions Answered

Google and Your Article Marketing: Shifting the Focus Back to Ezines Again?

Headline Writing Styles: Have You Been Told the Rules?

How Does a Copywriter Blog for Someone Else?

How to Add "Awesome" to Your Testimonials

How to be Colloquial in Your Copywriting

How to Blog Like a Champ

How to Create an Aggressive Article Campaign That Gets Results Without Breaking the Bank

How to Create a Press Kit that Attracts Positive Media Attention

How to Create a Web Page That Gets Instant Targeted Traffic

How to Leverage Your Existing Content for the Most Exposure

How to Put Your Marketing on Autopilot And Get the Most Bang for Your Advertising Buck

How to Tell if Your Sales Letter is Too Long

How to Write a Web Article in Record Time

How to Write a Tagline for Your Company

How to Write Copy that Keeps Readers Riveted on You and What You Do

How to Write Headlines That Beg to be Read (from our ezine)

Keyword Copywriting: the Key to Your Success

Leverage the Power of Article Marketing

Marketing During a Recession?

Marketing Your Business with Articles: What You Should Know

Monthly Article Marketing - the Ongoing Process

Mouth Watering Copywriting: How to Paint Pictures With Words

One from the Copywriter's Bag Of Tricks: Back Your Claims With Numerical Data

Pacing and Leading Your Copywriting Assignments

Pain, Pleasure, Persuasive Copy and Your Ego (from our ezine)

Postcard Marketing

Power Writing 101: Tips and Tricks to Get You Taken Seriously!

Sales Letter Copywriting and Logistics: the Method Behind the Madness

SEO and Your Web Copy: 7 Tips

Special Report: 10 Best Places to Showcase Your Web Articles (from our ezine)

Special Report: 10 Reasons Why Your Sales Copy Doesn't Convert: and What You WILL Do Better Next Time

Split Testing With Your Sales Letter (ezine issue)

Tagline Writing Tips and Tricks

The Formula for Writing a Sales Letter

The Long Sales Letter: Should You Use it In Your Advertising?

The Web Copy Facelift in Ten Simple Steps

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale

Top 7 Tips for an Organically Grown Subscriber List

Web Copywriter or Virtual Assistant: Who Should You Hire?

What a Web Copywriter Can Do for Your Business that a Freelance Writer Can't

What is Copywriting and Why do You Need it for Your Business?

Why Your Info Product Isn't Selling and What You Can Do About It

Web Copywriting: How to Make Short Articles from Long Ones

What is Copywriting? The Basics of the Trade

What Makes Web Press Releases Different from Traditional Ones?

Why an Email Newsletter?

Why Your Info Product Isn't Selling and What You Can Do About It

Wordfeeder Ebook Editing Services

Wordfeeder Email Newsletter Service: Connect With Your Future Customers