Article Marketing Online: The Real Reason Why Shorter is Better for Your Web Traffic

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Copywriting and Marketing Categories article marketing and copywriting tips Branding Tips Blogging Tips Email Newsletter Tips grammar advice persuasive copywriting tips sales letter copywriting tips search engine copywriting tips technical aspects of copywriting the copywriting client web copywriting and marketing tips One Dollar Consulting Special Send $1 via PayPal, then email your most pressing questions about marketing to dina@wordfeeder.com today. for corporate clients copywriting for coaches copywriting for web designers Landscaping Marketing real estate copywriting copywriting for the specialty food industry technology marketing & copywriting	Article Marketing Online: The Real Reason Why Shorter is Better for Your Web Traffic Debate continues to rage over the proper length of a web article. Should your next article be a 250-word teaser? A 500-word overview? 800-word tutorial? What if you have so much to teach about a particular subject that even 1,200 words doesn't quite cover what needs to be said? I'm going to tell you the real secret as to why shorter is better when it comes to writing web articles. Keep in mind that this is NOT an article on what keeps humans interested in what you have to say. I'm talking about driving people to your site who ALREADY WANT what you sell. This is accomplished by publishing shorter snippets of content. Now, by shorter, I do NOT mean that your "How to" and "Reasons Why" articles should consist of 2 paragraphs of 4 sentences each, or a list of 6 one-line bullet points with a feeble introduction and weak conclusion tacked on. I'm of the opinion that quality trumps quantity when it comes to the sell - and that means delivering real value to your reader via information they can use. Keeping this in the back of your mind, there is one trick that I've managed to glean from smart site developers: the use of keyword links to gain top placement for your search terms. Now, I know some of you are about to nod off at the mention of that horrible, mind numbing word - keywords - but stick with me here. You must select a "commonly searched phrase" to emphasize in your copy - and then include that phrase in the headlines or titles of your website articles. Later, when each article is neatly presented on its own page with that keyword-loaded title at the top, you will link TO each article page in a list. And you will include keyword-rich titles in every link. The keyword phrase should relate to your industry, of course (you wouldn't think I'd have to spell it out like this, but you'd be surprised). That means if you're a hemp salesman, then you should use the Google Keyword Tool to find the most commonly searched hemp terms, like 'hemp oil,' 'hemp seeds,' 'hemp fabric' and so forth. Next, select ONLY those phrases that relate to your industry and whatever you sell. Start building your collection of articles based around these phrases. You're probably wondering what this has to do with long versus short articles. Here it is... I'm literally giving away trade secrets, so read carefully. In the world of online marketing, it's all about exponential link value. So if you can, split up one article into 2 (or 3, if possible). It will pay off by bringing increased QUALIFIED visitors to your website. That means that if you're working with 6 articles of 1500 words each, it's high advisable to break those up into 18 articles of 500 words each. Or at the very least, To learn how to conquer and divide your article production, creating more articles while expending less energy, read "How to Make Short Articles from Long Ones." Copyright 2008 Dina Giolitto, Wordfeeder.com Copywriting and Marketing. All rights reserved. Go to the page where we list all copywriting and marketing articles Want more? Sign up for Word Food, our Copywriting and Marketing Newsletter. get a copywriting or website marketing quote Thanks for visiting Wordfeeder.com Copywriting and Marketing. If you're interested in a copywriting, web design or web marketing quote, please include project details such as: Type of Project (web copy, sales letter, articles, etc.) General Project Details (target audience, product, etc.) Number of Pages Links to Previous Ads Links to Competitor Ads Whom You'd Like to Emulate (or not emulate!) Anticipated Due Date Please email to Dina@Wordfeeder.com with the subjectline "Copywriting Quote". 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