WORDFEEDER.COM ARTICLE MARKETING MARCH MOTIVATOR

Article Marketing: Work it on the Diagonal So You Can Go Vertical

by Dina Giolitto

Are you selling an article marketing information product, e-book or teleclass? Do you use article marketing as a backlinking strategy to advertise your professional services? If so, you may be familiar with the dreaded feeling of "temporary article marketing burnout".

Article burnout goes like this: as you keep tabs on the article marketing industry and watch the power pockets form and mini productivity explosions happen, you may suddenly find yourself exhausted and unable to produce articles. Perhaps you feel like you're being elbowed out of the running -- and that instead of owning your market, you're just another anonymous shareholder placing a little too much faith in your article marketing stock.

So what do you do to get some attention focused on you again and help your article marketing info product instantly go vertical again?

Article marketer to article marketer, I'm going to do something crazy and reveal one of my latest schemes to you. My latest covert strategy:

Work it on the diagonal so that you can go vertical.

Essentially, if you're an article marketer who wants to get noticed, you'll realize that if you continue to show up in the same categories as hordes of other article marketers, it's less likely that folks will stay focused on you for long. That is, unless of course you can write articles that are so controversial that people can't help but gape and stare at you. Now, gaping and staring is fun for sure, but it won't assure you loyal paying customers. A better idea: bypass the article marketing category and instead flash your Article Power directly at targeted niches.

How will you do this? Just show up in new categories and start talking about marketing with articles. It helps to visualize a specific customer who you want to reach and then kick off your "door to door article marketing sales pitch" by going directly to their neighborhoods.

Try this: Write articles about article marketing but gear them toward specific audiences. Submit the articles to NON-ARTICLE MARKETING TOPIC CATEGORIES.

Since you're an article marketer, you're used to tapping out those marketing basics and submitting to the article marketing, home based business and web marketing categories, am I right? But the fact is, major article directories include hundreds of niches where folks submit FACTUAL articles rather than articles that teach a marketing lesson. To stick out in that crowd, write articles on how to market with articles for THEIR AUDIENCE.

Examples:

• How to Market Your Petcare Website with Articles (file under Petcare)
• Gourmet Food Businesses and Article Marketing Tactics that Work (file under Food and Drink)
• Using Articles to Skyrocket Your Work at Home Moms Website (file under WAHM)

These are just a small sample of what you can do with your article marketing effort when you really start to break out of the box. Sometimes we get so caught up in our usual methods that we fail to utilize the powerful strategies that help differentiate us from our competitors. Do you want to be just another article marketer in a suffocatingly crowded category? I don't think so. So get out there and work it on the diagonal - and you may just be pleasantly surprised when your article marketing effort suddenly takes you vertical.

Copyright 2006 Dina Giolitto. All rights reserved.

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