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How to Create an Aggressive Article Campaign That Gets Results Without Breaking the Bank
by Dina Giolitto
If you're reading this, I'll bet you're either a copywriter like I am, and/or you're someone who wants to grow their business online. Either way, the idea of an "article marketing campaign" is as dazzling with the promise of free business exposure, as it is daunting to carry out.
Maybe you're laboring over the article writing yourself. What to say that hasn't been said before? How much to reveal in the articles, and how much to save for paid information products? Or, perhaps you're sweating the fees that come with professional, high quality writing and article distribution. These and other potential issues should be addressed before you launch your grand-scale article marketing campaign.
If you get confused or make a few small errors, don't stress out. It's more important to get as much content out there as possible than nitpick and fuss every little detail. Your articles will get better (and go faster) with practice.
There is most definitely a strategy to getting quick streams of articles online in a hurry without sacrificing quality or emptying your bank account in the process. If you work as a copywriter, you can offer this service to your clients. If you're a marketer or business owner, you can easily hire a copywriter to unburden you of this task. Either way, a partnership and equal division of responsibility will aid you in your progress.
Some Prerequisites for the Article Marketing Plan:
Forge article marketing alliances with great minds.
If you consider yourself an intelligent and enterprising person, grab a buddy who shares these qualities and get serious about taking your article marketing to the next level - together. It's amazing how much more you can get accomplished with a buddy to motivate you! Some partnerships start out strong but for whatever reason you just can't work together. If that happens to you, that's okay - next time, you'll know what to look for in a collaborative partner.
Decide who gets content control.
Too many copywriters spoil the article. Yes, it's true. While it is always a smart idea to have a second pair of eyes reviewing the work, don't, I repeat, DO NOT, let the back-and-forth editing get out of hand. One person should have ultimate content control, while the other is there to point out possible errors or make suggestions for improvement. It's okay if one of your ideas doesn't get worked into this article. Don't forget, there will be MANY MORE articles to come!
Keep your article marketing expectations reasonable.
Not every article will be the creative culmination of your dreams. It's not supposed to be. The purpose of writing web articles is this: get your name into circulation. Build your rep for quality by providing valuable information that your readers can use. Use the articles to attract attention and draw visitors to your website. Keep your articles short (say, 400 to 800 words). Offer them as "bait" for your website audience.
Whoever is writing the articles should be "honest, quick and good."
I shouldn't have to explain why it's important to work with honest and trustworthy people. :) "Quick" and "good" are prerequisites to your article marketing campaign. You want to blast as many articles as you can out there in a short period of time. You want the articles to be sharp and you want to be able to keep the content creation momentum going, each and every month.
The Article Marketing Plan:
Designate X hours per month at an up-front fee that you feel comfortable paying.
If you plan to work with a copywriter, find one who charges an hourly article marketing rate that you can work with. A couple of my clients buy ten hours from me per month at a rate we work out privately. I write as many articles as I can for them in that amount of time - say, 4 or 5 depending on how complicated or lengthy the article gets. Match the topic to the writer. If they know nothing about the subject, then you're not going to get the high rate of productivity that you need - so find someone who does.
Limit it to one draft revision per article.
As I mentioned, time is of the essence here. If you get too fussy about the content, you'll hamper productivity. Think about it this way: you're not writing ONE in-depth article for a magazine who will exhaust the topic. You're writing UNLIMITED articles, all on the same topic, all of which will likely be approved and filtered outward to content seekers who keep picking them up. It's a constant flow of information. So don't get stuck in Endless Revisions mode. Get a draft out, obtain feedback, move on, write another article. Keep up the pace and you will get more accomplished in less time than you ever thought possible.
Designate one person to write, and another to submit.
Writing five articles in one round is exhausting even for the most seasoned of copywriters. Therefore, if you want to retain quality during the submission process, have a second person do the article submitting to multiple websites. This way they can develop their own copy-and-paste method for making submissions quick and painless. They can also make sure that keyword links get made live for sites that allow this, and that all the article guidelines and rules are upheld.
Stick to your article production goal.
If you find that ten hours results in say, five articles per month, make that your production goal. If you don't want to pay for more than ten hours but you'd like to publish eight articles per month, then have your copywriter write five articles and then write three more yourself and ask her to proofread them for you. Remember, there are always a few different ways of looking at a problem and then solving it.
Keep a running list of article titles for future development.
Web article titles serve one purpose: explain what the article will be about. As you get a rhythm going, you'll find that more article topics will come to you. Keep a pad and pen or an open computer file so that you can quickly add new topics to the list and work on developing them into articles later.
I have covered just about all you need to know to develop your own article marketing campaign. This will be your secret weapon for driving traffic to your website and building credibility with your future customers. Seize the moment - get started marketing with articles today.
Contact Dina@Wordfeeder.com to discuss monthly article marketing for your business.
Want to run your own article marketing campaign? Need tips and motivation to keep those web articles flowing and build your online business your own way? Learn about my e-book, Article Power: Create Dynamite Articles and Watch Your Sales Explode.
Copyright 2005 Dina Giolitto, Wordfeeder.com Copywriting and Marketing. All rights reserved.
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