sales letter copywriting tips

technical aspects of copywriting

 

Send $1 via PayPal, then email your most pressing questions about marketing to dina@wordfeeder.com today.

word food: the copywriting and marketing newsletter from wordfeeder.com

Custom Search

How to Create an Aggressive Article Campaign That Gets Results Without Breaking the Bank

by Dina Giolitto

If you're reading this, I'll bet you're either a copywriter like I am, and/or you're someone who wants to grow their business online. Either way, the idea of an "article marketing campaign" is as dazzling with the promise of free business exposure, as it is daunting to carry out.

Maybe you're laboring over the article writing yourself. What to say that hasn't been said before? How much to reveal in the articles, and how much to save for paid information products? Or, perhaps you're sweating the fees that come with professional, high quality writing and article distribution. These and other potential issues should be addressed before you launch your grand-scale article marketing campaign.

If you get confused or make a few small errors, don't stress out. It's more important to get as much content out there as possible than nitpick and fuss every little detail. Your articles will get better (and go faster) with practice.

There is most definitely a strategy to getting quick streams of articles online in a hurry without sacrificing quality or emptying your bank account in the process. If you work as a copywriter, you can offer this service to your clients. If you're a marketer or business owner, you can easily hire a copywriter to unburden you of this task. Either way, a partnership and equal division of responsibility will aid you in your progress.

Some Prerequisites for the Article Marketing Plan:

Forge article marketing alliances with great minds.

If you consider yourself an intelligent and enterprising person, grab a buddy who shares these qualities and get serious about taking your article marketing to the next level - together. It's amazing how much more you can get accomplished with a buddy to motivate you! Some partnerships start out strong but for whatever reason you just can't work together. If that happens to you, that's okay - next time, you'll know what to look for in a collaborative partner.

Decide who gets content control.

Too many copywriters spoil the article. Yes, it's true. While it is always a smart idea to have a second pair of eyes reviewing the work, don't, I repeat, DO NOT, let the back-and-forth editing get out of hand. One person should have ultimate content control, while the other is there to point out possible errors or make suggestions for improvement. It's okay if one of your ideas doesn't get worked into this article. Don't forget, there will be MANY MORE articles to come!

Keep your article marketing expectations reasonable.

Not every article will be the creative culmination of your dreams. It's not supposed to be. The purpose of writing web articles is this: get your name into circulation. Build your rep for quality by providing valuable information that your readers can use. Use the articles to attract attention and draw visitors to your website. Keep your articles short (say, 400 to 800 words). Offer them as "bait" for your website audience.

Whoever is writing the articles should be "honest, quick and good."

I shouldn't have to explain why it's important to work with honest and trustworthy people. :) "Quick" and "good" are prerequisites to your article marketing campaign. You want to blast as many articles as you can out there in a short period of time. You want the articles to be sharp and you want to be able to keep the content creation momentum going, each and every month.

The Article Marketing Plan:

Designate X hours per month at an up-front fee that you feel comfortable paying.

If you plan to work with a copywriter, find one who charges an hourly article marketing rate that you can work with. A couple of my clients buy ten hours from me per month at a rate we work out privately. I write as many articles as I can for them in that amount of time - say, 4 or 5 depending on how complicated or lengthy the article gets. Match the topic to the writer. If they know nothing about the subject, then you're not going to get the high rate of productivity that you need - so find someone who does.

Limit it to one draft revision per article.

As I mentioned, time is of the essence here. If you get too fussy about the content, you'll hamper productivity. Think about it this way: you're not writing ONE in-depth article for a magazine who will exhaust the topic. You're writing UNLIMITED articles, all on the same topic, all of which will likely be approved and filtered outward to content seekers who keep picking them up. It's a constant flow of information. So don't get stuck in Endless Revisions mode. Get a draft out, obtain feedback, move on, write another article. Keep up the pace and you will get more accomplished in less time than you ever thought possible.

Designate one person to write, and another to submit.

Writing five articles in one round is exhausting even for the most seasoned of copywriters. Therefore, if you want to retain quality during the submission process, have a second person do the article submitting to multiple websites. This way they can develop their own copy-and-paste method for making submissions quick and painless. They can also make sure that keyword links get made live for sites that allow this, and that all the article guidelines and rules are upheld.

Stick to your article production goal.

If you find that ten hours results in say, five articles per month, make that your production goal. If you don't want to pay for more than ten hours but you'd like to publish eight articles per month, then have your copywriter write five articles and then write three more yourself and ask her to proofread them for you. Remember, there are always a few different ways of looking at a problem and then solving it.

Keep a running list of article titles for future development.

Web article titles serve one purpose: explain what the article will be about. As you get a rhythm going, you'll find that more article topics will come to you. Keep a pad and pen or an open computer file so that you can quickly add new topics to the list and work on developing them into articles later.

I have covered just about all you need to know to develop your own article marketing campaign. This will be your secret weapon for driving traffic to your website and building credibility with your future customers. Seize the moment - get started marketing with articles today.

Contact Dina@Wordfeeder.com to discuss monthly article marketing for your business.

Want to run your own article marketing campaign? Need tips and motivation to keep those web articles flowing and build your online business your own way? Learn about my e-book, Article Power: Create Dynamite Articles and Watch Your Sales Explode.

Copyright 2005 Dina Giolitto, Wordfeeder.com Copywriting and Marketing. All rights reserved.

 

Go to the page where we list all copywriting and marketing articles

Ever Dreamed of Earning Your Living Writing Copy for the Web?

Now's your chance to learn all there is to know about how to launch, organize and successfully run an online writing and editing business from the comfort of your home office. Get on the list for our upcoming guide, "The Nitty Gritty of How to Start a Writing or Editing Business on the Web." Learn more by clicking this link!

No time to read right now? Simply fill out the form below! We'll contact you as soon as the guide is ready for public consumption. Thanks.

Custom Search

Want more? Sign up for Word Food, our Copywriting and Marketing Newsletter.

 

get a copywriting or website marketing quote

get a copywriting quoteThanks for visiting Wordfeeder.com Copywriting and Marketing. If you're interested in a copywriting, web design or web marketing quote, please include project details such as:

  • Type of Project (web copy, sales letter, articles, etc.)

  • General Project Details (target audience, product, etc.)

  • Number of Pages

  • Links to Previous Ads

  • Links to Competitor Ads Whom You'd Like to Emulate (or not emulate!)

  • Anticipated Due Date

Please email to Dina@Wordfeeder.com with the subjectline "Copywriting Quote".

Need a referral for a web designer, virtual assistant or search engine optimization expert? Just say the word! We work with only the best service providers.

Thanks!

More Copywriting Articles

Recently Added Articles:

How to Plan Out Your Postcard Campaign for the Highest Conversion Rate

How to Charge for Copywriting, Writing or Editing Services

How to Plan Out and Delegate Your Bulk Article Writing Project

How to Write a Good Web Article in 5 Simple Steps

How to Get Bulk Articles for Your Niche Based Website

Bulk Article Writing or Content Writing Service

How to Get a Basic Business Website

Home Page or About Page: Which One Are You Writing?

Economy of Words vs. Clunky Writing

How to Crank Out Copywriting and Web Marketing Jobs in Record Time

Do You Utilize the Sidebars of Your Website?

How Do You Market Coaching Services During a Sluggish Economy?

Blog or Website?

The Trick to Getting Your Newsletter Read and Bringing in New Business Each Month

2009 and Prior - Listed in Alphabetical Order:

10 Simple Ways to Punch Up Your Copy, Redirect Your Website Traffic and Dramatically Increase Sales

11 Reasons Not to Hire a Freelance Copywriter (and Why They're All Poor Excuses)

11 Ways to Caffeinate Your Copy: Give it More Juice, Get More SALES

13 Ways a Copywriter Will Kick-start Your Marketing

5 Critical Aspects of Website Design that Can Lessen the Impact of Your Copywriting

5 Ways Web Copy is Different From Print

7 Quark Express Tricks Every Copywriter Should Know About

7 Points of Contact in Your Marketing Copy

9 Things a Copywriter Can Do to Successfully Capture the Brand

Accelerate Your Freelance Copywriting Career

Analogy Marketing: How to Think Like the Web's Top Paid Professionals

Are Your Keywords Making You Sound Less Intelligent?

Articles and Branding: 5 Steps to Success

Article Marketing Master Plan

Article Marketing Online: The Real Reason Why Shorter is Better for Your Web Traffic

Article Marketing Submissions Sites

Article Marketing: the Better Offpage SEO Solution

Article Marketing: Work It On the Diagonal So You Can Go Vertical (from our ezine)

Article Writing: 5 Tips on How to Pull and Hold the Reader

Article Writing Dos and Don'ts

Article Writing: How to Improve the Quality of Your Content as a Means of Attracting a Higher Caliber of Clientele

Article Writing Service from Wordfeeder: Get Noticed in Your Niche

Article Marketing: What is it and How Can I Use it to Grow My Business?

Articles: The Perfect Branding Tool

Bad Copy, Good Copy: A Show-By-Example Guide to Writing Stronger Web Content

Branding to Multiple Audiences: How to Retool Your Existing Content

Business Blogger: Are You Competing for Traffic... With Yourself?

Copywriters and Blog Marketing: What Can You Farm Out Today

Copywriting and Branding Exercise: Determining Your Company Mission and Values

Copywriting and Marketing: 5 Ways to Get the Word Out About Your Website

Copywriting and Marketing Resources

Copywriting: Drafting Rules for Professionals

Copywriting for Astrology, Tarot and the Mystic Audience

Copywriting: How to Become a True Authority on the Web

Copywriting: How to Write a Tagline for Your Company

Copywriting: How Different Should Your Brochure Be from Your Website Content?

Copywriting Tip: How to Keep All Eyes Riveted on Your Sales Letter

Copywriting to the Rescue: How to Connect Deeply With Your Readers to Get More Sales

Copywriting Tricks: Mastering the Voice

Copywriting: Why It's Better to Write the Homepage Last

Direct Mail Copywriting Tip: How to Tackle Your First Postcard Campaign

Does Your Sales Letter "Smoke" Your Product? How to Tell if You Need to Tone Down Your Sales Copy

Editing and Writing Tips that Will Have Your Book or E-book Flying off the Shelves

Email Newsletter Process: Critical First Steps

Email Newsletters: Your Most Pressing Questions Answered

Google and Your Article Marketing: Shifting the Focus Back to Ezines Again?

Headline Writing Styles: Have You Been Told the Rules?

How Does a Copywriter Blog for Someone Else?

How to Add "Awesome" to Your Testimonials

How to be Colloquial in Your Copywriting

How to Blog Like a Champ

How to Create an Aggressive Article Campaign That Gets Results Without Breaking the Bank

How to Create a Press Kit that Attracts Positive Media Attention

How to Create a Web Page That Gets Instant Targeted Traffic

How to Leverage Your Existing Content for the Most Exposure

How to Put Your Marketing on Autopilot And Get the Most Bang for Your Advertising Buck

How to Tell if Your Sales Letter is Too Long

How to Write a Web Article in Record Time

How to Write a Tagline for Your Company

How to Write Copy that Keeps Readers Riveted on You and What You Do

How to Write Headlines That Beg to be Read (from our ezine)

Keyword Copywriting: the Key to Your Success

Leverage the Power of Article Marketing

Marketing During a Recession?

Marketing Your Business with Articles: What You Should Know

Monthly Article Marketing - the Ongoing Process

Mouth Watering Copywriting: How to Paint Pictures With Words

One from the Copywriter's Bag Of Tricks: Back Your Claims With Numerical Data

Pacing and Leading Your Copywriting Assignments

Pain, Pleasure, Persuasive Copy and Your Ego (from our ezine)

Postcard Marketing

Power Writing 101: Tips and Tricks to Get You Taken Seriously!

Sales Letter Copywriting and Logistics: the Method Behind the Madness

SEO and Your Web Copy: 7 Tips

Special Report: 10 Best Places to Showcase Your Web Articles (from our ezine)

Special Report: 10 Reasons Why Your Sales Copy Doesn't Convert: and What You WILL Do Better Next Time

Split Testing With Your Sales Letter (ezine issue)

Tagline Writing Tips and Tricks

The Formula for Writing a Sales Letter

The Long Sales Letter: Should You Use it In Your Advertising?

The Web Copy Facelift in Ten Simple Steps

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale

Top 7 Tips for an Organically Grown Subscriber List

Web Copywriter or Virtual Assistant: Who Should You Hire?

What a Web Copywriter Can Do for Your Business that a Freelance Writer Can't

What is Copywriting and Why do You Need it for Your Business?

Why Your Info Product Isn't Selling and What You Can Do About It

Web Copywriting: How to Make Short Articles from Long Ones

What is Copywriting? The Basics of the Trade

What Makes Web Press Releases Different from Traditional Ones?

Why an Email Newsletter?

Why Your Info Product Isn't Selling and What You Can Do About It

Wordfeeder Ebook Editing Services

Wordfeeder Email Newsletter Service: Connect With Your Future Customers

Custom Search

Thank you for your donations to keep Wordfeeder going!

Copywriting, Marketing and Small Business Resources

Email Marketing, Newsletter Management: We recommend and use Aweber.com

Email Marketing and Shopping Cart in One: We recommend Kickstart Cart

Low-Cost Shopping Cart Integrated with PayPal: We recommend and use E-Junkie.com

Domain Names, Website Hosting and Tech Support for Your Online Business: We recommend and use Network Solutions

Website Hosting: we recommend and use: BlueHost

 

copywriting services

Custom Search