Copy reads:

It All Begins With Us.

His first smile. His first report card. His first time at summer camp. As a new parent, a lifetime of joy and surprises awaits you. And no matter what the milestone, the "R"Us family will be there every step of the way. We're dedicated to enriching the lives of parents and kids... with quality products, valuable information... and a whole lot of fun. Get ready, mom and dad, because you've got a lot to look forward to. And it all begins with Us... but it's all for you.

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