13 Ways a Copywriter Will Kick-start Your
Marketing
By Dina
Giolitto
So you’ve heard that some Web designers
are teaming up with copywriters
to get more done in less time. How’s that work, exactly?
Here are some ideas about how working with a copywriter can
increase your visibility, cultivate a favorable impression
for your business, get your message out to people who want
what you have, and drive up your bottom line:
Article Quick Fix.
You send an article draft; let the copywriter buff,
polish and make it shine.
Website Plans.
Email your copywriter the bare bones of your future Web site;
she’ll turn it into a workable plan and then help you
develop the copy piece by piece.
Article Assembly Line.
Send the copywriter an article or partial draft; watch him
spin it into five new articles, ready to submit to the best
rated article submission sites and ezines.
Ezine Factory. Tell
your copywriter what you’d
like to accomplish in your ezine. Each month, she’ll
work with you to co-create a greeting and feature article
that matches your latest promotion and coordinating services.
Article/Ezine Double
Feature. A copywriter can also match your email newsletter
to your article marketing - to leverage the most audience
attention and bang for your advertising buck!
Web Content on the
Fly. Save money on Web page creation - a well-trained,
HTML-savvy Web copywriter will happily write your copy “on
the fly” right in Dreamweaver. While he’s at it,
have your copywriter create email newsletter issues, article
pages for your Web site, sales letters and more. Yes - some
copywriters even upload graphics. Just ask yours how he can
help keep costs down and productivity up with his “one-two-punch”
Web site skills.
Sales Lift. So
your site looks decent, and yet sales are sluggish? Why not
have your copywriter offer you a critique from the combined
perspective of navigability, readability, audience interest
and search engine effectiveness?
PR Blast. Tell
your copywriter the Who, What, When, Where, How and Why of
your latest company news story. Then, sit back and relax as
she crafts it into a tight and together press release and
then arranges to submit it to the major PR directories online.
Brand Boost.
Looking to inject new life into a tired old brand? A seasoned
copywriter will concept out your company name, matching Web
site headlines, taglines and more. Order by the hour or by
the page!
Keyword Inspection.
Think you’re using the right tags in your blog,
keywords in your Web site articles, and proper SEO methods?
Think again. A copywriter who’s
well schooled in the ways of the Web can help you find the
most effective keywords to help you reach your ideal customers.
Ebook Overhaul. Overwhelmed
by your information product? Let the copywriter take a crack
at it. Nothing like a Web site expert to help you organize
your thoughts, pique reader interest, and add a subtle branding
message that drives people to explore your other products
and services and finally make contact.
All-Purpose Editing.
So you can write but you’re losing focus? Let us tie
up those loose ends and get your marketing on the fast track
to better sales conversions. Many copywriters provide standard
editing services for those who simply need an extra pair of
fresh eyes.
Sales Letter Rescue.
Does your sales letter simper instead of sing? Hand
it over and let your copywriter take over. She’ll add
punch and pizzazz while beefing up benefits and kicking your
call to action into high gear.
These are just a few of the many ways copywriters
like myself work with clients to grow their visibility and
drive more sales. To learn more, visit the Web site address
below and get in touch today.
Copyright 2007 Dina Giolitto, Wordfeeder.com
Copywriting and Marketing. All rights reserved.
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